Q:

What on earth have these brands got in common?

2m people

6m problems

22,000 volunteers

20m digital users

+

HELP CHANGE THE WORLD

HELP CHANGE THE WORLD

SPOT A PROBLEM

AdvisernetBMIS

Petra

Petra reports

Adviceguide

EBEFS/ BERT

Resource directory

Desktop services

Flare 21

http://alphablog.citizensadvice.org.uk/

http://display-screen.cab-alpha.org.uk/

We started in 1742.Our brand is 8 years old

Digital transformation started in 2013.

We can’t hang around...___ ____guests a year

A new hotel every ____________

WWGD?

Who is Google’s biggest customer?

Who is this guy?

24m

10 days

To change things you sometimes need to take a deep breath and tell some hard truths

Our conversion rate has nothing to do with the usability of our platforms

Do you know enough to design this?

Book now

Digital maturity model

https://ec.europa.eu/digital-agenda/sites/digital-agenda/files/EDCF.pdf

Businessnoun

“What does the business want?”

ITnoun

“Don’t tell me, it’s an IT problem”

Digitalnoun

“We need a digital strategy here”

Agileadjective

“It shouldn’t take long, we’re doing it Agile”

Digital by default places us right at the heart of organisations, in positions of real responsibility.

We’re not messing around any more.

Governance is important, if boring.The days of the webmaster are long gone

Waterfall is a great project methodology for building hotels. And that if you want to influence the build, you need to get quite a long way ahead.

Where are we heading?[CLICHED HIGHWAY PHOTO HERE]

We accept that software is eating the world. But our core product is a physical experience, not a digital one. So how should we integrate software development to best effect?

Driving digital change

Don’t shirk hard truths while driving changeIdentify yourself on maturity modelEmbrace positions of responsibilityDon’t lose sight of where you’re heading

Thanks.

@beatricelucy@mindimp

Attracting & retaining talent