mobile PPC

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l2tmedia.com

Fields bmw of winter Park

achieves an average CTR of 2.75% and 80 clicks-to-call each month with Mobile PPC!

mobile PPC

of mobile searchers purchase as a result of a smartphone search

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1

Westbury CJD

MONTHLY PPC REPORT - JANUARY 2012

Westbury CJD Campaign Performance AnalysisBelow are the month-end results for Westbury CJD based on a monthly budget of $4,850. Some campaign highlights:

- 3,062 potential customers to Westbury CJD website, up 3%- 358 mobile clicks and 48 clicks to call dealership (up 41% from December)- Competitors/Jeep campaign performed great: 343 clicks (up 8%), 14.77% CTR (industry average about 1%) and 8conversions!

The following report details the click spread for you campaign as well as visitor traffic trends over time. You will also findcontact information for your SEM team on the last page should you have any questions.

CONSOLIDATED CAMPAIGN PERFORMANCE OVERVIEWDate range : Last Month (January)Campaign Groups Clicks Impr. CTR Avg. CPC Avg. Pos. Conv.

(Many-Per-Click

)

Regional 441 11,879 3.71 % $0.68 3.99 7Competitors/Jeep 343 2,322 14.77 % $0.92 2.49 8

New Cars/Jeep - Mobile 288 15,659 1.84 % $1.42 2.83 0

Used Cars/Dodge 273 34,940 0.78 % $1.09 5.08 2Spanish/Jeep 270 16,846 1.60 % $1.20 1.83 0

Spanish/Dodge 250 26,735 0.94 % $1.27 3.21 0

Used Cars/Jeep 225 15,359 1.46 % $1.47 3.67 2

New Cars/Jeep 217 43,181 0.50 % $1.50 4.26 1New Cars/Dodge 216 79,584 0.27 % $1.48 4.88 0

New Cars/Chrysler 203 68,306 0.30 % $1.44 3.97 4

Competitors/Dodge 162 9,537 1.70 % $1.38 3.54 0New Cars/Ram 104 13,659 0.76 % $2.16 2.71 1

New Cars/Dodge - Mobile 70 10,591 0.66 % $2.12 3.57 0

Total: 3,062 348,598 0.88 % $1.25 4.02 25

MOBILE CAMPAIGN PERFORMANCE OVERVIEW (GOOGLE)Date range : Last Month (January)Click Type Clicks Impr. CTR Avg. Pos.

Headline 284 26,250 1.08 % 3.13

Phone calls 48 11,900 0.40 % 3.10

Sitelink 18 5,646 0.32 % 2.62Driving direction 8 454 1.76 % 2.27

Total: 358 - 0.81 % 3.05

1

City Hyundai

MONTHLY PPC REPORT - JANUARY 2012

City Hyundai Campaign Performance AnalysisBelow are the month-end PPC campaign results for City Hyundai based on a monthly budget of $3,750. Below are last month'scampaign highlights:

- 867 potential customers to the site, a 4% increase from December - Regional Campaign received 62 clicks, up 35%!- The overall average click-through rate increased to .60% (a 2% increase)

The following report details the click spread for your campaign and visitor traffic trends over time. You will also find contactinformation for your SEM team at the end of this report should you have any questions.

CONSOLIDATED CAMPAIGN PERFORMANCE OVERVIEWDate range : Last Month (January)Campaign Groups Clicks Impr. CTR Avg. Pos.

Used Cars 470 72,099 0.65 % 6.40

New Cars 329 65,935 0.50 % 5.77

Regional 62 4,257 1.46 % 5.56Hyundai Uncensored 3 338 0.89 % 6.78

Competitors 3 1,342 0.22 % 5.20

Total: 867 143,971 0.60 % 6.08

CLICK SPREAD

CLICKS by CAMPAIGNDate range : Last Month (January)

CLICKS by PUBLISHERDate range : Last Month (January)

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