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RVS INSTITUTE OF MANAGEMENT STUDIES & RESEAR

SULUR, COIMBATORE – 641 402.1

A Road Map for BusinSuccess

Courseobjectives:

This lecture provides an introduc

concepts and methods that are

understanding the fundame

different types of business decis

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Business 1

Liane and Shannan ofTasty Brand

Given the current obsessreading and organic surely there must be dozbaby food brands, right?

That's what Los Angelefriends) Liane (far left)

(left) thought!"ut they were wrong!

The #air started ma$ing for their own babies believe how few o#tions in stores!

o Liane, %&, a local Thannan, , a *ordonchef and former coo$olfgang -uc$'s restins#ired to #rovide one!

Today the brand is car.oods, .airway, To#s, an

The com#any turned a #rafter its founding, and it

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Business 2

Chris Zane of Zane's Cycles

 *hris 3ane + e4#eriehether he's selling *onnecticut store or /llcor#orate rewards #rogram

successful business is ab 5ust selling stu6!

 3ane, %7, got his start abi$es in his #arents' *onnecticut, garage!

 At 87, he #ersuaded his #ata$e over the lease of a b

out of business, borrowinhis grandfather at 81 #erce

:is mother tended the stoat school in the mornings!

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Business 3

Limor Fried of Adafruit

Industries

  ,it+yourself electronics

.or every $it Adafrui #osts design /les, sccircuit boards, and acode needed! he wel

to use the informationas a way to foster inno

  >-eo#le want to sebecome a better #lscience and engineesays! >e're going current and future geget ins#ired!>

.ried launched her &;;1 with 08;,;;;su##osed to go to  Anytime she made amade a tuition #aymen

Today, the com#any

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Business 4

George of Oak StreetBoot makers

s o# o s ne saturday!

 ohn lagos, a Gree$was ho#ing to show wor$ing with your hanand that he should /n

 #rofession!ell, it bac$/red! hehow hard it was to /uality shoes to wear  5obs that reuired thbac$ into the family

design his own!Today, there is a si4+wfor a #air!

>

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Business 5enny Lao and !a"id #e$er

of %ic&sha !umplin(

• Eenny Lao (far left) and Favin &;;& when they were tern chool of "usiness!

• They 5oined forces to enconce#t in a business+#lan c(They #laced second behincom#any that was never hefar as they $now!)

• The #artners o#ened their /oon after, they o#ened a se #roved too ambitious! > Lao says! >

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Business )

Erin Baker's Wholesome

Baked Goods

 ,as$ing for the nutrwere selling them na$Muality .ood *enters,"a$er (and yes, thalast name)!

• The woman /gurecoo$ies were only atchers #oints, ands#read! :ow uic$ly?

•

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Business *

cott :arrison of *harityN water 

• :e thought he had ewantedN model giHole4, a "=!

• "ut he wasn't satis/e

• :e didn't li$e the facli$e tooth#aste mar$eting cam#alifesaving causes! Tfew other things hecould change! o at founded *harityN wbrings clean drin$in

develo#ing nations! to ma$e sure that wouldn't suc$! To dwater has funded  #ro5ects, #roviding clean, safe drin$ing

8J,K%,K #eo#le in :arrison's goal now

l l i

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Business +

 Jason Toews and ustin!ou"al of GasBudd#$%om

local gas #rices aGas"uddy!com in une

• At the time, Toews waa com#uter #rogr*ou#al was an eye  #artners nurtured

over the course odecade, #ersuading din and share gas #ideal situation, of cou&;;K, they realized of mobile a##s! o

launched Android andlater that year, instantly #o#ular!

• Today, si4 million downloaded the a##sthe website still

tra@c, the number ocome to Gas"uddy

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Business ,

ren "loostein of ren's

Faily Hoast *o6ee and Tea

• After graduating from th-ennsylvania, ren "lo

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Business 1-

 oanna =eiseles of ni#+its

•

 hen oanna =eiseles tonow &;, for his /rst haircuto be s#ecial!

• he even brought along ma$e videos to show his gwasn't so much a bad e4=eiseles! >"ut it wasn't evit would be!>

• o =eiseles set out to cramazing #lace for a $id to

• ni#+its is now the larges

on children's haircuts in th7 locations and #lans forin the wor$s!

• "ac$ in 8KK1, when the /o#ened in .ramingham, =eiseles saw it as aimmediately saw somethinbig,> she says

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Steps of new Business

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Business

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Concept

What do you understand by Business Environment?

- "usiness is an integral #art ofN 9cological and ocial system

- "usiness Fecisions li$eO

hat business to do?

hich should be the customer segments to hat business strategies to be ado#ted?

here, hen and :ow to do the business?

hether to continue the business?

hether to e4#and the business?

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Significance of Business Environment

Why Business Environment is important?

  - "usiness environment analysis  + "usiness decision

  +

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:ow general economic conditions a6ect business

•

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=anagement 

uccessful managers tend toN

"e active"e aggressive

Fis#lay a high degree of orientation

=anagerial commitment is critical because m

 #enetration reuires a vast amount of

develo#ment activity, sensitivity toward envir

research, and innovation!• "ecome aware of business o##ortunities!

• Fetermine the degree of the /rmPs internationalization!

• Fecide the timing of when to start the #rocess and how uic$ly  #rogress!

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-roactive =otivations

• -ro/t advantage

• niue #roducts• Technological advantage• 94clusive information• Ta4 bene/t • 9conomies of scale

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• Heactive =otivations

*om#etitive #ressures

ver#roductionFeclining domestic sales

94cess ca#acity 

aturated domestic mar$ets

-ro4imity to customers and #orts

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What do you do for business success?

B0S/SS

8! *onsumer Analysis

&! -roductQerviceQ"rand (o6ering) Analysis

! -rice Analysis

 %! FistributionQu##ly *hain Analysis

1! -romotionQ=ar$eting

*ommunications Analysis7! 9m#loyeesQta6 Analysis

J!

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