Social media marketing, Community Management en Social Businesses
Be an awesome Social Business · pervade social media will be adopted by innovative and disruptive...
Transcript of Be an awesome Social Business · pervade social media will be adopted by innovative and disruptive...
Be an awesome Social Business
"The coming capitalist era is that of the Facebook
generation, in which the values and behaviors that
pervade social media will be adopted by innovative and
disruptive businesses.
With half the world's population under the age of 25, this
may happen sooner than many think."
Gartner's Maverick Research
- Social Anarchy
- Executives not aligned with Social strategy
- Still Experimenting
Businesses status:
What is Social Business?
Social Business is a systemic approach to engage the
ecosystem of an organization to maximize co-created value
Social Media Services
Stage 1: Planning
We Listen and we learn
Stage 2: Presence
Establish a formal presence in Social media
Stage 3: Engagement
We create relationships
Stage 4: Formalized :
Set Governance and Business goals
Stage 5: Strategic
Scale across business units….
Stage 6: Converged
Social is part of the business DNA.
Drives the change
…
6,00%
25,00% 26,00% 26,00%
14,00%
3,00%
Current Social Business Maturity
Source: Altimeter Group
…
2013 and 2014 are the years when Social will scale
and integrate into Businesses
Businesses should embrace the Social Business model
Social Businesses will create disruption and become the
most successful
Thank you!
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