SOCIAL MEDIA ADVERTISING

FOR BUSINESSES

WHY ADVERTISING ON SOCIAL MEDIA IS A GOOD IDEA

Consumers have become immune to traditional advertising

Audience targeting means you reach only your specific target market

You get to connect with consumers who are actually interested in you

Cost-per-click means you only pay for what you get and can afford

Your competitors are probably already doing it

SHOULD YOU BE DOING TRADITIONAL OR ORGANIC ADS?

Traditional social media ads appear along the right side of the screen

Many consumers are annoyed by traditional social media ads

Many consumers have begun to ignore traditional social media ads

Many consumers feel that traditional social media ads can’t be trusted

Organic social media ads appear in the newsfeed and blend in with content

Consumers can like, comment on and share an organic social media ad

WHICH PLATFORM IS BEST FOR YOUR BUSINESS?

FACEBOOK Middle aged, mostly women, focus on family, personal life

TWITTER Young, urban, focus on finding news, information and discussion

LINKEDIN Older men, higher income, educated, best for business to business

SETTING UP YOUR FACEBOOK CAMPAIGN

SETTING UP YOUR TWITTER CAMPAIGN

SETTING UP YOUR LINKEDIN CAMPAIGN

HOW TO MAKE YOUR SOCIAL MEDIA CAMPAIGN REALLY, REALLY GOOD

The smaller and more specific the target group, the better

Put the focus on providing great content

Use a large, high quality image that fills the entire space

Copy should include a hook and a call to action

THANK YOU!