Now, more than ever, SCHOOLS need to think and act like a BRAND.
Be a Personable Brand Now
Transcript of Be a Personable Brand Now
If you’re an independent ecommerce retaileryou have to compete onpassion, authenticity, excitement, or trust.
Not price
People relate better to companies that speak to them on an emotional level
Image Source: http://www.werthers-original.us/
Sincerity is Human (even the fake kind)Image Source: http://www.tommiecau.com/den-basta-copywritern-anvander-inga-ord/
Excitement is Human
Image Source: http://blog.lib.umn.edu/meyer769/psy_1001/2012/03/advertising-is-it-really-that-simple.html
Tip No. 1 Avoid the Generic Dead End
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1. On the generic path there will always be a newcomer ready to undercut you on the price, leading your brand into a vortex of ever slimmer profit margins.
2. By stripping your product of any relatable human comfort, you are reducing the purchasing experience to an exclusively utilitarian experience.
• If you’re new to your particular niche it’s important to win hearts and minds early
• Benefit from a first mover advantage, which allows you to exude more trust
• The personality your brands builds over time holds true in the market over the long term
• Many brands have a boring message, but that doesn’t mean yours has to be
• But boring could work for your niche • Find your niche! There just may be
enough eccentric consumers to embrace an out of the ordinary message
An example: Dos Equis New Lager Margarita product sexes it up with the tagline, “Ménage à Dos”. Love the language combination!
http://blog.brandkoop.com/personable-brand/
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