Meningitis Now brand guidelines v1 2

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Brand Guidelines V1.2 September 2013

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Transcript of Meningitis Now brand guidelines v1 2

Page 1: Meningitis Now brand guidelines v1 2

Brand GuidelinesV1.2 September 2013

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2Meningitis Now Brand Guidelines

A new name and a new identityOur new brand is brave, bold and bright. From our logo to our colour palette, design layouts to fonts, we aim to present ourselves in a bold, consistent and compelling manner.

Every time someone comes in contact with Meningitis Now, the experience should be consistent in every interaction, printed or online, in order to create a strong and recognisable brand that effectively communicates who we are and what we do.

These guidelines are designed to help you work with our identity.

If you have any questions about working with our new brand that is not covered in this document or if you are unsure of anything regarding these guidelines, please contact us.

XXXX Tel: XXXX Email: XXXX

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Our logomarkOur logomark is an integral part of our identity and needs to be highly visible at all times. It is a signpost for who we are.

Never change the colour or fonts, or distort or adapt our logomark in any way.

Meningitis Now We are Meningitis Now. Although our logomark uses a lower case ‘n’ for ‘now’, this is the only place where this lower case ‘n’ is used.

In all written copy, outside of the logomark, we use a capital ‘N’ for ‘Now’.

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Using our logomarkPlease allow for a minimum exclusion zone around the logomark by using the width of the ‘W’.

To ensure that our logomark is always legible and clearly visible, the logomark must not be used at a size smaller than 20mm in width.

Minimum exclusion zone

Minimum size

20mm

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Logomark variationsWhenever possible, please use the master orange version of the logomark as this helps to maintain a consistent brand look and feel.

However, it will sometimes be necessary to use a solid black version where colour is not possible (newspaper advert) or a white version on a solid colour background or image.

Exclusion zone and minimum size guidelines apply for all colour versions of the logomark.

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We are brave, bold and bright and want to stand out in the charity sector. Our colour palette reflects this.

The primary colour is ‘Meningitis Now Orange’ and should be used as the main colour in anything that we produce.

To compliment this orange, we have used the secondary colours of blue and grey to highlight key facts, body copy and secondary design elements. (See brand examples at the end of this document.)

Spot colour use - Many print and web projects will only use CMYK, RGB or Web values to recreate our colours, but some print projects may require the use of spot colours.

For this we recommend use of the following colours:

Orange - Pantone 166 Blue - Pantone 313 Grey - Pantone Cool Grey 8 C

These values are based on the Pantone Coated colour system

Our colour palette

Meningitis Now

Orange

Meningitis Now

Blue

C0 M76 Y100 K0R231 G86 B45Web #e7562d

C86 M0 Y18 K8R0 G152 B184Web #0097b8

Primary colour

Meningitis Now

Grey

C0 M0 Y0 K60R135 G135 B134Web #878786

Secondary colours

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Our primary typeface is the font family Neo Sans. It is a bold yet soft font allowing us to be approachable yet confident across our communications.

The font family consists of bold, medium, italic, regular and light versions which give us greater range and scope. The following page shows how these different versions should be used.

Our system font is Arial. It is universally available on all computers and should be used for all our Word and PowerPoint documents and as live text on our website and html communications.

Our typefaces

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Primary typeface - Neo Sans family

Secondary typeface - Arial

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This example gives an indication of how the different versions of the primary typeface should be used.

Neo Sans Medium

Neo Sans Medium

Neo Sans Regular

Neo Sans Regular

Neo Sans Bold

Using our typefacesAnyone. Any age. Any time. Meningitis strikes fast and does not discriminate.You can’t ignore the effects of Meningitis, but together we can help rebuild a future for those affected.

Help us save lives and rebuild futures, now!

Find out morewww.MeningitisNow.org

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To sit alongside our new logomark, colours and typefaces, we have introduced the Meningitis Now dot device.

This is to be used as a secondary design device and is not to overshadow the main brand elements.

Multiple dots The dots can be used as multiple rows either vertically or horizontally, where appropriate. When they are used over an image (as shown), the colour should be multiplied so that the image is visible.

Single dots The dots can be used as single elements to contain images and important pieces of information but should not be over used as this starts to distract from the logomark. (See brand examples at the end of this document.)

Our graphical devices

Anyone. Any age. Any time. Meningitis strikes fast and does not discriminate.You can’t ignore the effects of Meningitis, but together we can help rebuild a future for those affected.

Help us save lives and rebuild futures, now!

Find out morewww.MeningitisNow.org

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PhotographyQuality photography plays a vital part in how we present our work.

Our imagery should be authentic and compelling and connect with our audience.

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Bringing it all together

+Meningitis Now

Orange

Meningitis Now

Blue

Our logomark Our colour palette

+Our typeface

ABCDEFG HIJKLMNO PQRSTUV WXYZ

+Our graphic device

+Our photography

Combining our brand elements gives us the ability to create engaging designs that are brave, bold and bright and that consistently present our brand.

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Here are a few examples of how our new brand works across different communications.

Brand examples

Alex’s legacyAt Meningitis Now, our supporters are our inspiration. Nowhere was this more evident than with our Young Ambassador Alex Williams, who sadly died in August. We pay tribute to this remarkable and very special young man.

Eighteen-year-old Alex fell ill with bacterial meningitis, aged 7, on his parents’ wedding day, and was left with severe after-effects. Adapting to life as a wheelchair user, Alex was determined not to let his disability be a barrier.

He said: “There is no way I’m going to let anyone go through what I did and feel it’s the end ... it’s only the beginning, believe me.”

Alex was an inspirational role model. He showed that despite everything, you can emerge from meningitis positively and build a full and fulfi lling life.

He had been volunteering for Meningitis Now for ten years and gave talks to 29 school assemblies shortly before his untimely death. Indeed, 2012 had been quite a year for Alex – carrying the Olympic torch, featuring on the Channel 4 programme The Secret Millionaire, delivering our petition

to Downing Street and taking a leading role in our Young Ambassadors Takeover Day.

It is particularly poignant that his death came just as he had been shortlisted for Third Sector magazine’s Volunteer of the Year award, awarded to the volunteer who has, over time, shown the greatest commitment and achievement.

We will all miss you terribly Alex, but your spirit will live on in our work.

We’ve launched the Alex Williams “Believe and Achieve”Fundraising appealAiming to raise £1 million over the next fi ve years, to help support our work with young people in Alex’s memory. Visit http://bit.ly/donateforalex to keep his legacy alive.

“During his short life, Alex achieved more than most of us will achieve in a lifetime – and he certainly lived up to his motto of ‘believe and achieve’. I can assure you, his legacy will live on”Sue Davie, Chief Executive

Research highlights thetrue impact of meningitis

A study commissioned by Meningitis Now shows that one in three children who have had bacterial meningitis will be left with after-effects.

Bacterial meningitis and septicaemia affect around 3,400 people in the UK each year, about half of whom are children. The new research looked at the long-term, often hidden, after-effects of meningitis in children as young as 3-years-old.

They were found to be struggling with mental health problems; anxiety or behavioural disorders, diffi culties with both long and short-term memory, and potential epilepsy.

Child sufferers can be left with a borderline low IQ, leaving them behind in the classroom, have speech and communication problems, and fi nd it hard to plan and organise.

Sue Davie, our Chief Executive, said: “We hope the fi ndings will encourage education and health professionals to recognise the hidden, yet devastating, after-effects of meningitis, which can often be dismissed, as well as the noticeable physical ones, and push for children to receive the support they need and deserve.”

The fi ndings will also empower parents to be more confi dent when advising professionals that their child might be suffering from the after-effects of meningitis in order to change perceptions.

Alongside the ‘hidden’ after-

effects, the devastating

physical impact of meningitis was

also reported, with sufferers

experiencing hearing loss and

limb amputations.

Automaticassessment

In response to the fi ndings we have renewed its call for the automatic right for any child who has

had meningitis to have timely and appropriate assessments throughout their educational life,

picking up on any issues early on. For more information see

www.MeningitisChangesFutures.co.uk

The Meningococcal Outcomes Study in Adolescents and In Children (MOSAIC), supported by Garfi eld Weston Foundation and The Big Lottery, led by Prof Russell Viner, UCL Institute of Child Health, published in The Lancet Neurology.

Use your voiceto fi ght for their

future

newsWinter 2013 Issue 23

Positivefutures

Irene looks forward to a family future after Meningitis

Multiple vertical dotsSingle dot containing information

Single dot containing imagery

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Brand examplesIt can take just 4 hours to die from MeningitisMeningitis affects more children under fi ve than any other infectious disease in the UK.

Act now. Help us save lives and rebuild futures.

Find out morewww.MeningitisNow.org

saving lives, rebuilding futures

Tel: 01453 768000Fax: 01453 768001Email: [email protected]

Fern House, Bath Road, Stroud, Gloucestershire GL5 3TJ

24 hour UK helpline: 0808 80 10 388International: +44 (0)1453 768002

www.MeningitisNow.org

Registered Charity Number 803016 (England and Wales) SC037790 (Scotland)Company limited by Guarantee Registered in England and Wales Number 2469130President: Andrew Harvey. Royal Patron: Her Royal Highness, The Countess of Wessex.Patron: Professor the Lord Darzi of Denham, PC, KBE

Anyone.Any age.Any time.

Multiple vertical dots using multiplied filter over an image

Large single dot containing an image

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Coming soon…

- Letterhead / word document - Business card - Compliment slip - Powerpoint presentation - Email footer

Templates

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We’ve provided you with this document to help you implement our brand with confidence.

If you have materials that feature our brand and you’re unsure of how to implement these guidelines, please contact us and we will be happy to help you.

XXXX Tel: XXXX Email: XXXX

Further information

www.MeningitisNow.org