V O L U N T E E R C A N A D A | B É N É V O L E S C A N A D A

V O L U N T E E R C A N A D A | B É N É V O L E S C A N A D A

Join the eVOLution:Join the eVOLution:Be a 21Be a 21stst-century social producer to achieve your -century social producer to achieve your community development goalscommunity development goals

Presented byPresented by

GRAHAM MACHACEKGRAHAM MACHACEK

Director, Marcomm and Business DevelopmentDirector, Marcomm and Business Development

Volunteer CanadaVolunteer Canada

gmachacek@volunteer.cagmachacek@volunteer.ca

V O L U N T E E R C A N A D A | B É N É V O L E S C A N A D A

Volunteering, it’s in our DNA!Volunteering, it’s in our DNA!

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V O L U N T E E R C A N A D A | B É N É V O L E S C A N A D A

xxx

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Giving back is the new black

Credit: Brian Solis

V O L U N T E E R C A N A D A | B É N É V O L E S C A N A D A

What opinion leaders sayWhat opinion leaders say

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V O L U N T E E R C A N A D A | B É N É V O L E S C A N A D A

SOCIAL mediaSOCIAL media955+ million active users

57% women, educated, majority 45+

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500+ million active users

59% women, educated, all ages

175+ million users

50% male/female, educated, majority 45+

V O L U N T E E R C A N A D A | B É N É V O L E S C A N A D A

SOCIAL mediaSOCIAL media

90 million active users

71% men, educated, techie, under 25

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21 million unique visitors80-90% women, educated, all ages

Delivering 4B streams / day

60 hours of content uploaded / minute

V O L U N T E E R C A N A D A | B É N É V O L E S C A N A D A

SOCIAL media landscapeSOCIAL media landscape

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http://www.theconversationprism.com/high-res/

V O L U N T E E R C A N A D A | B É N É V O L E S C A N A D A

SOCIAL producersSOCIAL producers

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• Start with social outcomes in mind

• Think: Personal, Actionable, Shareable

• Nimble/Fast, Transparent and Targeted

• Storytelling = showing impact

• Know who influences their audience

• Customize to platforms

• Achieve resonance

V O L U N T E E R C A N A D A | B É N É V O L E S C A N A D A

End Malaria CampaignEnd Malaria Campaign

http://bit.ly/8XTpPe

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V O L U N T E E R C A N A D A | B É N É V O L E S C A N A D A

Kony 2012Kony 2012

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Get Volunteering FB Convo SeriesGet Volunteering FB Convo Series

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Align GoalsAlign Goals

V O L U N T E E R C A N A D A | B É N É V O L E S C A N A D A

1) What’s the purpose and desired result?

2) What's your budget?

3) What is the objective?

4) What's the strategic approach?

5) Who are you trying to engage?

6) Where and how can you engage them effectively?

7) What does success look like?

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7 Key Questions7 Key Questions

V O L U N T E E R C A N A D A | B É N É V O L E S C A N A D A

Volunteer.caYour Connection to Canada’s Volunteering Community

Graham Machacek on LinkedIn: http://ca.linkedin.com/in/grahammachacek

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Stay ConnectedStay Connected