Emerging and Future Mobile

What does the future look like?

And it won’t look like this

• Smartbooks

– Combining features of a

smartphone and a netbook

– Always-on behaviour

– Cellular and WiFi connectivity

– QWERTY keyboard

– Reduced capability OS such as

Android, Chromium or Linux-

based variants

– ARM processors to achieve longer

battery life.

• Tablet

• Capacitive touchscreen

• Multi-touch

• Numerous manufacturers out of

Taiwan etc

• OS leads with iPhone OS, Windows,

Android

• Prices set to plummet

The rise of the convergent device

Nearly 1 in 4 people regularly ‘three screen’:

TV, PC and mobile*

84% of us ‘two screen’*

Half of 18-24 yr olds use 2+ screens

simultaneously (22% for over 55s)**

77% of mobile internet use is for more than

5 minutes at a time … have we moved beyond ‘mobile snacking’?**

Two and three screening

* Yahoo APPetive, 2010 // ** Ofcom Annual Report, 2010

The ipad is creating a new channel, The Sofa Surfer

iPad Usage

It’s all about location

User tagged

locations

User-generated

feedback,

comments and

reviews

Layar

implementation

Facebook and

Twitter integrations

Smartphone apps –

Android, iPhone,

Palm etc

Location and

Google Maps

Developer APIs

Advertiser

opportunities

The location-based community

Advertising and Engagement

Dominos UK credited 29% profit increase to social

media and Foursquare in particular

McDonald’s saw check-ins iincrease by a claimed

33% during their Foursquare Day campaign

Does it work?

Phone Crediting

Visual Search

mCommerce and Mobile Payments

NFC Marketing

Your Phone becomes Your Doctor

4G

New screens and interactions