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WELCOME

TO THE COURSE ON

BUSINESS Communication

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WHY DO I NEED TO DO THIS COURSE?

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WHAT IS BUSINESSCOMMUNICATION?

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WHAT WILL I LEARN?

Principles of Effective Writing

How to write good

MemosMinutes of Meetings

Reports

CVsBusiness Proposals

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WHAT WILL I LEARN?

How to make good presentations

Telephone and Email Etiquette Principles of Cross Cultural

Communication

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Word for the day

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ADAPT

Visualise your receiver: how much doeshe know, feel, think

Do you need to lower your level?

If it is a diverse group, adapt to the lowestlevel

Quite often, the writer knows more thanthe reader

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Words

Use your judgement in choosing familiar

words Generally, short words communicate better

Use technical words with caution

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The decision waspredicated on the

assumption that anabundance ofmonetary funds wasforthcoming.

The decision wasbased on the belief

that there would bemore money.

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Bring writing to life with

words Use strong words to hold attention

of the reader

Prefer to use active voice Use concrete words : avoid abstract

words which sound vague

Avoid camouflaged verbs

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Strong words

Generally decliningmarket

Eminently successfulbusinessman

Bear market

Tycoon

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Concrete words vs abstract words

A 53 % loss

98% attendance

First among 235

companies

By Friday afternoon

Substantial amount

Significant loss

Good attendance

Leading company

In the near future

Rs. 3,24,000

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Check for concreteness

It is imperative that thefirm practice extreme

conservatism inoperating expendituresduring the coming year.

We must cut operatingexpenses at least by

20% i.e.

Rs. 2,80,000 during2009-10

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Keep energy by using active voice

The policy has beensupported by our Union

The office will beinspected by Mr. Bakshi

A complete

reorganisation of theadminstration waseffected by the President

Our Union has supportedthis policy

Mr. Bakshi will inspectthis office

The President completely

reorganised theadministration

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Correct Idioms Idioms: The way in which ideas are

expressed in a language

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Correct usage

Wrong

Authority about

In search for

Comply to

Enamored with

Superior than

In accordance to

Right

Authority on

In search of

Comply with

Enamored of

Superior to

In accordance with

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Sexist words: Avoid indicating male

dominance

If a customer payspromptly, he is placedon our preferred list

A supervisor is notresponsible for suchlosses if he is notnegligent

A customer who payspromptly is placed onour preferred list

A supervisor who is notnegligent is notresponsible for suchlosses

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He ordered desks that

are of the executive

type. There are four rules that

should have been

observed

It will be noted that the

records for the past

years show a steady

increase in specialappropriations

He ordered executive

type desks.

Four rules should be

observed

The records for the past

years show a steady

increase in special

appropriations