BBA Third Semester Examination (Year 2015) Marketing Management · PDF fileBBA Third Semester...

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BBA Third Semester Examination (Year 2015)

Marketing Management Subject Code: BBA-301

Paper Code: SRS-240 Time : 20 Minutes

M.Marks : 10

Section A

(Objective Type Questions)

Attempt all questions. Each question carry 1/2 marks. Use the symbol () in the box for marking the

correct answer.

Q.No. 1. Choose the correct answer-

1. Market consists of-

a) Potential buyers b) Actual buyers

c) Both (a) and (b) d) None of these

2. The ……………………. holds that consumer prefer products that are widely available

and inexpensive.

a) Production concept b) Product concept

c) Marketing concept d) selling concept

3. While selecting a distribution channel the entrepreneur should compare the ……………

expected from alternative channels of distribution-

a) Cost b) Sales volume

c) Both (a) and (b) d) Costs, Sales, Volume and Profits

4. What is marketed?

a) Goods b) Services

c) Organizations d) All of these

5. The first step in marketing research process is to-

a) Define problem b) Deciding research approach


Invigilator’s Signature

Roll No.

Enrollment No.

2

6. In ……………..the product and market knowledge is limited-

a) Consumer market b) Industrial market

c) Both (a) and (b) d) Niche market

7. The buyer decision process includes-

a) Need recognition b) Information search

c) Evaluation of alternatives d) All of these

8. Any individual who purchases goods and services from the market for his/her end-use

is called a …………..

a) Dealer b) Supplier

c) Consumer d) Buyer

9. All of the following would be examples of demographic market segments EXCEPT-

a) Generation b) Personality

c) Religion d) Education

10. Banking, airline and retailing services can be termed as …………….

a) Service products b) Products

c) Goods d) Goods and distribution

11. In …………………, the marketing department creates an image for the product based

on its intended audience-

a) Pricing b) Distributing

c) Targeting d) Positioning

12. The additional p’s of marketing are-

a) People, Package, Processing

b) People, Process, Packaging

c) Packaging, People, Processing

d) People, Process, Physical evidence

13. …………also refers to the process of design evaluation and production of packages-

a) Packaging b) Processing

c) Transportation d) Pricing

14. The branding strategy is also called-

a) Brand earrings b) Branding rate

c) Brand Responsiveness d) Brand Architecture

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15. The main reason for …………… is to get more business through selling more things-

a) Product simplification b) Product Diversification

c) Both (a) and (b) d) Product Mix

16. A ……………… is a company that dictates the prices that buyers pay for products and

services-

a) Price taker b) Product taker

c) Product setter d) Price setter

17. ......................... is the process of determining what a company will receive in exchange

for its product or service-

a) Pricing b) Branding

c) Positioning d) Selling

18. A …………….. is defined as the route along which goods move from producers to

ultimate consumers-

a) Distribution b) Distribution logistics

c) Channel of Distribution d) All of these

19. Functions of channels of Distribution includes-

a) Physical distribution b) Financing


20. The most important advantage of physical distribution is-

a) Price instability

b) Supply Chain Management

c) Product instability

d) Exploitation of market opportunities

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1


Marketing Management

Subject Code: BBA-301

Paper Code: SRS-240 Time : 2 Hrs. 40 Mts. M.Marks : 60

Section B

(Short Answer Type Questions)

Attempt all questions. Each question carries 4 marks.

Q.No.2. Write a short note on Marketing Environment.

OR

What do you understand by Marketing Information System?

Q.No.3. Write a short note on Consumerism.

OR

What do you understand by Consumer behavior?

Q.No.4. What is Market Segmentation?

OR

Write a short note on Branding.

Q.No.5. What are pricing decisions?

OR

Briefly explain the concept of Production Promotion.

Q.No.6. Define Channels of Distribution.

OR

Explain various features of Marketing Channels.

Section C

(Long answer type questions) Attempt all questions. Each question carries 8 marks.

Q.No.7. What is Marketing Research? Explain its characteristics in detail.

OR

Write a detailed note on Marketing Management.

Roll No.

2

Q.No.8. Distinguish between Consumer Markets and Industrial Markets.

OR

Write a detailed note on Decision Making process in buying.

Q.No.9. Explain the concept of Marketing Mix with examples.

OR

What are the important characteristic of targeting and positioning?

Q.No.10. Write a detailed note on Promotional Mix.

OR

What is pricing. Explain with examples pricing strategies.

Q.No.11. What do you understand by Marketing Channels. Explain its various functions.

OR

Explain various kinds of Channels of Distribution.

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Personnel Management Subject Code: BBA-302


M.Marks : 10

Section A


Attempt all questions. Each question carries 1/2 mark. Use the symbol () in the box for marking the

correct answer.

Q.No. 1. Choose the correct answer-

1. The smallest amount of money that an employer is legally allowed to pay someone who

works for them is -

(a) Fair wage (b) Salary

(c) Minimum wage (d) None of these

2. Techniques of job evaluation not includes-

(a) Job ranking (b) Point rating system

(c) Job grading (d) 360 degree feedback

3. Criteria for selection of employees includes-

(a) Education (b) Experience

(c) Physical characteristics (d) All of these

4. A conflict or difference of opinion between management & workers on the terms

of employment is -

(a) Lock out (b) Strike

(c) Industrial disputes (d) None of these

5. A complaint or a strong feeling that you have been treated unfairly is -

(a) Grievance (b) Disputes

(c) Redress (d) Obligations


Roll No.

Enrollment No.

2

6. Industrial Dispute act came into force-

(a) March 1947 (b) April 1947

(c) May 1947 (d) June 1947

7. Types of transfer included -

(a) Shift transfer (b) Penal transfer

(c) Rotation transfer (d) Reverse transfer

8. Process to ensure that manpower supply equals the manpower demand at any point

in future in the organization is-

(a) Human Resource Dev. (b) Human Resource Planning

(c) Human Resource Mgt. (d) Human Resource Audit

9. The systematic process of collecting, evaluating and analyzing information about a

job is-

(a) Job Analysis (b) Job Description

(c) Job Selection (d) None of these

10. Purpose of promotion not include-

(a) To promote employees self development

(b) To utilize the employees skill

(c) To reward disloyal Employees

(d) To build loyalty & to boost morale

11. Objective of Training are-

(a) To increase productivity (b) To improve quality

(c) Personal growth (d) All of these

12. Areas of HR Audit included-

(a) Recruitment (b) Documentation

(c) Entertainment (d) Compensation & benefits

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13. The Workmen’s compensation Act came into force-

(a) June 1924 (b) July 1924

(c) June 1925 (d) July 1925

14. Skill required for personnel manage are-

(a) Decision making skills (b) Leadership skills

(c) Communication skills (d) All of these

15. The wage determination process includes-

(a) Job analysis (b) Wage Surveys

(c) Assigning grades (d) All of these

16. Simple ranking is system of job evaluation-

(a) Quantitative (b) Qualitative

(c) Non-Quantitative (d) Non-Qualitative

17. It refers to the weekly or monthly rates paid to clerical, administrative and

professional employees-

(a) Salary (b) Wages

(c) Incentives (d) Bonus

18. Fringe benefits act as a-

(a) Stress Agent (b) Motivating force

(c) Non-Attracting Agent (d) None of these

19. Benefits of transfer encluded-

(a) Increase employees Job Satisfaction

(b) Reduce employees Boredom

(c) Diminise employee’s skill

(d) Correct erroneous placements

20. A standardized list of questions are asked to all the application are-

(a) Structured interview (b) Stree interview

(c) Situational interview (d) None of these

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1


Personnel Management Subject Code: BBA-302

Paper Code: SRS-241

Time : 2 Hrs. 40 Mts.

M.Marks : 60

Section B



Q.No. 2. Define personnel Management. Discuss its nature.

OR

Briefly discuss the importance of people in organisations.

Q.No. 3. Discuss in brief the determinations of Manpower need.

OR

Write a brief note on placement.

Q.No. 4. Discuss the meaning and concepts of development.

OR

Write a brief note on transfer.

Q.No. 5. Describe briefly principles of job Evaluation.

OR

Write brief note on Living Wages.

Q.No. 6. Discuss why and how of integration.

OR

Write a note on causes of grievance.

Roll No.

2

Section C

(Long Answer Type Questions)


Q.No. 7. Explain the evolution process of Personnel Management.

OR

Explain the qualities of personnel manager.

Q.No. 8. Explain the Selection process in detail.

OR

What do you understand by Man Power Planning? Discuss Manpower forecast in detail.

Q.No. 9. Define Development. Discuss various methods of Development.

OR

Define performance Evaluation. Discuss various steps involved in Evaluation.

Q.No. 10. Explain in detail the factors determining wage and salary structure.

OR

Write an essay on wage and salary policies.

Q.No. 11. Explain grievance Handling process.

OR

Explain different types of disputes in detail.

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Financial Management Subject Code: BBA-303


M.Marks : 10

Section A


Attempt all questions. Each question carries ½ marks. Use the symbol () in the box for marking the

correct answer.

Q. No. 1. Choose the correct answer-

1. The long run objective of Financial Management is to-

a) Maximize earning per Share

b) Maximize the value of the firm’s common Stock

c) Maximize Return on Investment

d) Maximize Market Share.

2. _________ is the length of time between the firm’s actual cash expenditure and its own

cash receipt.

a) Cash conversion cycle b) Net operating cycle

c) Working capital cycle d) Grew operating cycle

3. Which of the following are not among the daily activities of Financial Management-

a) Sale of Shares and Bonds

b) Credit Management

c) Inventory Control

d) The Receipt and Disbursement of funds

4. Current Ratio is 3:2. Current Liability is Rs. 30,000. The Net working capital is-

a) Rs. 10,000 b) Rs. 15,000

c) Rs. 20,000 d) Rs. 25,000


Roll No.

Enrollment No.

2

5. _____ of a firm refers to the composition of its long term funds and its capital structure.

a) Capitalization b) Over Capitalization

c) Under Capitalization d) Market Capitalization

6. Which of the following would not be financed from Working Capital?

a) Cash float

b) Accounts receivable

c) Credit sales

d) A new personal computer for the offices

7. ________ refers to the amount invested in various components of Current Assets.

a) Permanent Working Capital b) Gross Working Capital

c) Net working capital d) Temporary Working Capital

8. Which of the following is not a Cash Outflow for the firm?

a) Depreciation b) Dividend

c) Interest payment d) Taxes

9. Comparative Statement is a __________ type of analytical tool.

a) Horizontal b) Vertical

c) Both Horizontal and Vertical d) None of these

10. Working Capital means:

a) Current Liabilities-Current Assets

b) Liquid Assets + Inventories

c) Current Assets – Current Liabilities

d) Liquid Assets – Current Liabilities

11. Cash Flow Statement is prepared as per Accounting Standard (AS):-

a) 3 b) 5

c) 7 d) 28

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12. Ratios may be expressed in form of-

a) Ratio b) Rate

c) Percentage d) All of these

13. The ideal Quick Ratio is-

a) 2 : 1 b) 1 : 1

c) 5 : 1 d) 1 : 2

14. An asset is a-

a) Sources of fund b) Use of fund

c) Inflows of fund d) None of these

15. When _________ is greater than zero the project should be accepted.

a) Internal Rate of Return

b) Profitability Index

c) Net Present Value

d) Modified Internal Rate of Return

16. _______ is defined as the length of time required to recover the initial Cash out- lay.

a) Pay Back Period

b) Inventory Conversion Period

c) Budget Period

d) Discounted Pay Back Period

17. The term “Capital Structure” refers to-

a) Long term debts, preferred stock and common stock equity

b) Current Assets and Current Liabilities

c) Shareholder’s Equity

d) Total Assets minus Liabilities

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18. Which of the following would be considered as application of fund?

a) A decrease in Cash

b) A decrease in Account Receivable

c) An increase in Cash

d) An increase in Account Payable

19. Reserve & Surplus are which form of financing-

a) Security Financing b) Internal Financing

c) Loans Financing d) International Financing

20. ________ refers to the length of time allowed by a firm for its customers to make

payment for their purchases-

a) Holding Period b) Pay Back Period

c) Credit Period d) Average Collection Period

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Financial Management Subject Code: BBA-303

Paper Code: SRS-242

Time : 2 Hrs. 40 Mts.

M.Marks : 60

Section – B (Short Answer Type Questions)


Q.No.2. What is Financial Management?

OR

What are the prominent areas of financial decision making?

Q.No.3. Define Capital and give it’s Classification.

OR

Define Capitalization and its need.

Q.No.4. What is the importance of Comparative Statements to Management?

OR

What is the importance of Fund Flow Statement?

Q.No.5. Why should a company aim at Balanced Capital Structure?

OR

What is the concept of Working Capital?

Q.No.6. The Management of a Company proposes to invest Rs. 1,00,000 in a project which will

give Cash Inflows; 1st year Rs. 30,000, 2

nd year Rs. 20,000, 3

rd year Rs. 20,000, 4

th year

Rs. 18,000, 5th

year Rs. 18,000 and 6th

year 12,000. Calculate the Pay Back Period.

OR

What is Internal Rate of Return (IRR)? What is the importance of IRR for Managers?

Section C

(Long answer type questions)


Q.No.7. “The Role of a Finance Manager today is considerably different from what it was a few

decades ago.” Explain.

OR

Discuss the nature and importance of the finance function in a Modern Business.

Q.No.8. “Over-Capitalization is as dangerous as Under-Capitalization in Industries”. Discuss

this statement fully.

OR

Explain the meaning of Under-Capitalization. Discuss the causes and remedies of

Under- Capitalization.

Roll No.

2

Q.No.9. Describe the principal Ratios which you will calculate in interpreting the

published account of a Company? Discuss the significance of each of them.

OR

The summarized Balance Sheet of XYZ Ltd. as on 31st March 2014 and 2015 are

given below.

Liabilities 2014 2015 Assets 2014 2015

Share Capital 4,50,000 4,50,000 Fixed Assets 4,00,000 3,20,000

General Reserve 3,00,000 3,10,000 Investments 50,000 60,000

P/L a/c 56,000 68,000 Stock 2,40,000 2,10,000

Creditors 1,68,000 1,34,000 Debtors 2,10,000 4,55,000

Provision for Tax 75,000 10,000 Bank 1,49,000 1,97,000

Mortgage Loan - 2,70,000

10,49,000 12,42,000 10,49,000 12,42,000

Additional Information:

1. Investments costing Rs. 8000 were sold during the year 2015 for Rs. 8500.

2. Provision for Tax made during the year was Rs. 9000.

3. During the year part of the Fixed Assets costing Rs.10,000 was sold for

Rs. 12,000 and the profit was included in Profit and Loss alc.

4. Dividend paid during the year amounted to Rs. 4000.

You are required to prepare Cash Flow Statement.

Q.No.10. On the formation of a new business, what considerations are taken into account in

estimating the amount of Working Capital required?

OR

State briefly the basic problems involved in determining the Capital Structure of a

Company.

Q.No.11. “Capital Budgeting is long term planning for making and financing proposed Capital

Out lays.” Explain. What are the limitations of Capital Budgeting?

OR

XYZ Co. Ltd. is considering the purchase of any of the following Machines:

Machine X Machine Y

Estimated Life 3 years 3 years

Capital Cost Rs. 90,000 Rs. 90,000

Earnings after tax & Dep.

Year 1 40,000 20,000

Year 2 50,000 70,000

Year 3 40,000 50,000

The Company follows the straight line method of Depreciation; the estimated salvage

value of both the types of machines is zero.

Show the most Profitable Investment based on:

1. Pay Back Period method

2. Net Present Value method assuming a 10% cost of Capital.

Present value factor at 10% are:-

Year 1 2 3

PV Factor 0.91 0.83 0.75

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1


Production Management Subject Code: BBA-304

Paper Code: SRS-243

Time : 20 Minutes

M.Marks : 10

Section A


Attempt all questions. Each question carries 1/2 marks. Use the symbol (√) in the box for

marking the correct answer.

Q. No. 1. Choose the correct answer-

1. Which one is the final stage of Production Planning?

a) Scheduling b) Loading

c) Planning d) Dispatching

2. Automation includes-

a) Accounting b) Machines

c) Financing d) Marketing

3. Production process used in the manufacture of fertilizers is-

a) Intermittent b) Continuous


4. Services are-

a) Tangible b) Inventoriable

c) Intangible d) Both (a) and (b)

5. If the material index is greater than one, the industry concerned will be located

closer to the source of-

a) Finance b) Cost

c) Raw materials d) Labour

6. Which of the following is relevant in facility decision?

a) Labour availability b) Raw material

c) Technical Institutions d) Both (a) and (b)


Roll No.

Enrollment No.

2

7. Ship building, constructions of dams, bridges are typical examples of-

a) Product layout b) Process layout

c) Fixed position layout d) Hybrid layout

8. Line layout is characterized by-

a) Simple task

b) Higher material handling costs.

c) Lesser WIP

d) Both (a) and (c)

9. The Hybrid layout is a combination of-

a) Product layout & Process layout

b) Process layout and Cost layout

c) Job shop & Project layout

d) Both (a) and (c)

10. Synthesis is a technique of-

a) Accounting Control b) Work Measurement

c) Product Planning d) Inventory Control

11. The cost associated with following alternative course of actions is called-

a) Opportunity cost b) Marginal cost

c) Variable cost d) Production cost

12. A _________ card indicates the details of operations that are to be carried out in

the production shop.

a) Bin card b) Route card

c) System card d) Job card

13. Critical Path of the PERT chart is-

a) Shortest Path

b) Path that takes longest tune

c) Least cost Path

d) None of these

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14. Average inventory level is reduced by-

a) Decrease in lead time

b) Increasing usage rate

c) Decreasing order quantity

d) Lowering the Reorder point

15. An Inventory manager is most likely to be found in-

a) Retailing function

b) Manufacturing function

c) Information Technology function

d) Sales function

16. Inventory control does not include-

a) Standardization b) Machine maintenance

c) Quality control d) Both (a) and (c)

17. The forecasting can be done for a-

a) Unknown term b) Short term

c) Long term d) Both (b) and (c)

18. Decision variables are-

a) Controllable b) Uncontrollable

c) Both (a) & (b) d) d) None of these

19. Bath-tub curve is encountered in-

a) Process control b) Maintenance management

c) Acceptance sampling d) Forecasting

20. Six Sigma term is related to-

a) Cost b) Quality

c) Price d) Quantity

-----------------------

1


Production Management Subject Code: BBA-304

Paper Code: SRS-243

Time : 2 Hrs.40 Mts.

M.Marks : 60

Section B (Short Answer Type Questions)


Q.No. 2. Explain in brief the scope of Production Management.

OR

Discuss in brief the objectives of PPC.

Q.No. 3. Plant location decisions are strategic in nature. Briefly comment.

OR

Explain in brief the factors to be considered for any large size factory in Bhopal.

Q.No. 4. How Productivity can be improved. Discuss in brief with suitable examples.

OR

Mention the steps of Method Study.

Q.No. 5. What is the role of safety stock in Inventory Management?

OR

Explain in brief the importance of Scheduling.

Q.No. 6. Mention reasons for Quality Control.

OR

Briefly discuss the importance of Demand forecasting in Production Management.

Roll No.

2

Section C



Q.No. 7. Explain in detail various elements/functions of PPC.

OR

Discuss in detail various types of Production Systems their merits and demerits.

Q.No. 8. Discuss in detail various types of layouts. Draw the diagram for any one type.

OR

Compare any two types of layout in detail.

Q.No. 9. “Work study techniques improve morale and reduce cost of production.”

Elaborate. OR

“Productivity can be measured.” Explain in detail.

Q.No. 10. Explain in detail the importance of PERT in Project Management.

OR

How does inventory management reduce the cost of production? Explain in detail.

Q.No. 11. How can one forecast be shown to be more accurate than another?

OR

Explain in detail when different types of maintenance are used with examples.

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1

BBA Third Semester Examination (Year 2015) Business Organisation

Subject Code: BBA-305


M.Marks : 10 Invigilator’s Signature

Section A


Attempt all questions. Each question carries 1/2 marks. Use the symbol (√) in the box for marking the

correct answer.

Q. No.I. Choose the correct answer-

1. Business organization is composed of two words-

(a) Business & Operation (b) Profit and Business

(c) Business & Organization (d) Demand and Business

2. Inviting tenders is a part of-

(a) Financial function (b) Routine function

(c) Purchase function (d) None of these

3. Which organization theory can be understood by IF and THEN relationship-

(a) System approach (b) Process approach

(c) Contingency approach (d) Scientific approach

4. What is the Primary objective of any business?

(a) Earn money (b) Growth

(c) Survival (d) Recognition

5. Which sector is owned and managed by Private entrepreneurs-

(a) Private (b) Public

(c) Joint (d) None of these

Roll No.

Enrollment No.

2

6. For retail business ………… is the best form of Business-

(a) Sole Trading (b) Small Scale industry

(c) Company (d) Big mall

7. Who is regarded as an agent of a Firm-

(a) Shareholder (b) Partner

(c) Entrepreneur (d) Anybody

8. One who contributed capital share but not actively participating he is known to be ……

(a) Active partner (b) Non-Working partner

(c) Sleeping Partner (d) None of these

9. The term company is defined under which see of the Act-

(a) Sec 3 (1) (b) Sec 4 (2)

(c) Sec 2 (4) (d) Sec 1 (3)

10. Under which section a Private Company can be voluntarily converted in to Public

Company-

(a) Sec 34 (b) Sec 54

(c) Sec 44 (d) Sec 64

11. Companies are now allotted a ……….. in addition to their name-

(a) PAN (b) SIN

(c) PIN (d) CIN

12. …………….. conceives the idea of the Business-

(a) Promoter (b) Auditors

(c) Director (d) Accountants

13. ………... years of imprisonment will be imposed in case of issue of prospectus with

untrue statements-

(a) 1 (b) 2

(c) 3 (d) 4

3

14. Which document is to be attached to the share warrant-

(a) Dividend Coupon (b) Warrant

(c) Certificates (d) None of these

15. Public enterprises are owned by ………….……..

(a) Govt. (b) General Public

(c) Private businessman (d) None of these

16. Which company is an example of statutory company-

(a) State bank of India (b) Citi Bank

(c) ICICI (d) P.N. Bank

17. The main objective of Public enterprises is to-

(a) Make Profit (b) Provide service

(c) Support Pvt. sector (d) None of these

18. To fulfill the corporate social responsibility one must look in to-

(a) Profit and customer care (b) Maximization of Profit

(c) Service & profit (d) Stake holder’s welfare

and profit

19. Obligation to workers stands for-

(a) Security & fair wages to workers

(b) To follow trade unions always

(c) Establish legal cell

(d) None of these

20. The term size refers to …………business organization-

(a) Scale (b) Nature

(c) Tenure (d) None of these

----------------------------

1


Business Organisation Subject Code: BBA-305

Paper Code: SRS-244 Time : 2 Hrs. 40 Mts.

M.Marks : 60

Section B



Q.No. 2. Aim and Objectives both are same, state your opinion.

OR

What are the characteristics of Business?

Q.No. 3. What is meant by public undertaking?

OR

Define Business Organisation.

Q.No. 4. Make a flow chart of Company Organisation.

OR

Differentiate between Private and Public Company.

Q.No. 5. What is Govt. Company?

OR

What is meant by perpetual succession?

Q.No. 6. What is the concept of corporate social responsibility?

OR

Business is a part of society. Explain.

Roll No.

2

Section C



Q.No. 7. The first business of every business is to do business and stay in business

comment.

OR

Distinguish between trading and modern concept of business. What are the

various business functions?

Q.No. 8. Define a partnership firm. What are its characteristics? Explain.

OR

How are companies classified? Discuss them.

Q.No. 9. Promoter is a first dreamer. He dreams, acts and convert the dream into truth.

Explain.

OR

Explain about the types of companies with classification. What are the exemption

and privilege of a Pvt. company?

Q.No. 10. Define small business and its role in Indian Economy.

OR

Write Notes on

1) Public Corporation

2) Public Enterprises

3) Joint sector companies

Q.No.11. Write an Essay on social responsibility for stake holders in corporate world.

OR

Write a Complete Note on “Corporate Governance”.

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