Punjab Technical University BBA Examination 2006-2007

BBA (105) (Old)(Semester . - 1st) BUSINESS LAWS 2007

Time : 03 Hours Maximum Marks : 75Instruction to Candidates:1) Section - A is Compulsory.2) Attempt any Nine questions from Section - B.

Section - AQ1) (15 × 2 = 30)a) Contract vs. Agreement.b) Capacity to contract.c) Voidable contract.d) Coercion vs. Undue influence.e) Counter offer.f) Del credere agent.g) Condition vs. Warranty.h) Transfer of property vs. transfer of possession.i) Rights of unpaid seller-against the goods.j) Specific goods vs. Unascertained goods.k) Crossing of cheques.l) Accommodation bills.m) Hundies.n) Define Banker & Customer.o) Negotiable Instrument.J-8009[S-9700426] P.T.O.J-8009 [S-9700426] 2

Section - B(9 × 5 = 45)

Q2) What are Quasi contracts?Q3) Define Contingent contract. What are the rules relating to contingentcontracts?Q4) Define Offer.What are the legal rules as to offer?Q5) Discuss the Minor’s position regarding capacity to contract.Q6) Distinguish between Contract of Indemnity & a Contract of guarantee.Q7) Define Bailment. What are the duties of bailee and Bailor?Q8) What is a contract of Agency? What are the rights & duties of agents?Q9) Briefly explain the implied conditions imposed by law in a contract for thesale of goods.Q10) Differentiate between Cheque & a bill of exchange.Q11) Explain the special features of a legal relationship between a Banker & hisCustomer.Q12) What is meant by dishonour by non-acceptance and dishonour by nonpayment?

Q13) What are the features of Negotiable Insturements under NegotiableInstruments Act,1881?

Punjab Technical University BBA Examination 2006-2007

BBA (205) (Old) (Semester. - 2nd) DATABASE SYSTEMS 2007

Time : 03 Hours Maximum Marks : 75Instruction to Candidates:1) Section - A is Compulsory.2) Attempt any Nine questions from Section - B.

Section – A- (15 × 2 = 30)Q1) a) Define database management system.b) What are limitations of network data model?c) Write down commands for deleting records in FOXPRO?d) What is compound Index?e) Why we sort database? How it is different from indexing?f) Define terms:-(i) record (ii) fieldg) Write down applications of database management system?h) How data can be converted from one type to another?i) Define degree of a relation.j) What is the purpose of the DO command?k) What is the difference between LIST and DISPLAY?l) Describe the use of REPORT FORM COMMAND.m) Differentiate between @ row, col SAY and @ row, col GET?n) List three uses of BROWSE command.o) What key sequence can you use to delete a field?J-8012[S-9700429] P.T.O.J-8012 [S-9700429] 2

Section – B- (9 × 5 = 45)

Q2) Differentiate between hierarchical and network data model.Q3) What are advantages of database management system over conventionalfile processing system?Q4) What are different data types allowed in FOXPRO?Q5) With the help of example differentiate between LOCATE and SEEKcommands.Q6) Describe Relational Data Model?Q7) What are macros? What is the use of macros and how they are created inFOXPRO?Q8) Describe various FOXPRO statements for displaying text and acceptingdata from keyboard.Q9) What is procedure command in FOXPRO? Explain with an example.Q10) List the steps you use to create a menu system.Q11) Write a working example of the @ row, col SAY command.Q12) What is an Index? Why we use Indexes? Differentiate between single and

compound indexes?Q13) How can you add new records to a database?

Punjab Technical University BBA Examination 2006-2007

BBA (203) (Old) (Semester. - 2nd) MACRO ECONOMICS 2007

Time : 03 Hours Maximum Marks : 75Instruction to Candidates:1) Section -A is Compulsory.2) Attempt any Nine questions from Section - B.

Section - A(15 × 2 = 30)

Q1)a) Effective Demand.b) Disequilibrium.c) Gross National Product.d) Private Income.e) Aggregate Supply.f) Define Tax Multiplier.g) Static Vs. Dynamic Multiplier.h) Absolute Income Hypothesis.i) Consumption function.j) Average Propensity to Consume.k) Autonomous Investment.l) Supply Price.m) Business Expectationsn) Monetary Policy.o) Public Expenditure.J-8011[S-9700428] P.T.O.

Section - B(9 × 5 = 45)

Q2) Explain in detail ?Economic Statics?.Q3) Discuss briefly the Sectoral Accounting method of measurement of NationalIncome.Q4) Show with the help of a diagram how equilibrium level of output andemployment is determined in keynesian System.Q5) List out the main problems of measurement of National Income.Q6) Explain the Income generation process through Dynamic Multiplier.Q7) Discuss in brief the working of Foreign Trade Multiplier.Q8) What are basic determinants of a consumption function?Q9) What is Income? Discuss the Permanent Income Hypotheses.Q10) Define MEC? Explain the measures to promote investment.Q11) Describe the cost push theory of inflation.Q12) Distinguish between Monetary and fiscal Polices.Q13) Explain in brief the classical approach in relation to interest rate determination.

Punjab Technical University BBA Examination 2006-2007

BBA (202)(Old) (Semester. - 2nd) MARKETING MANAGEMENT 2007

Time : 03 Hours Maximum Marks : 75Instruction to Candidates:1) Section -A is Compulsory.2) Attempt any Nine questions from Section - B.

Section - A(15 × 2 = 30)

Q1)a) Define Marketing Management.b) Macro Environment of Marketing.c) Components of Buying behavior Model.d) Explain selling and Marketing.e) New Product development Process.f) Components of Marketing Mix.g) Penetration Pricing.h) Product Promotion.i) Mastering Service Quality.j) Niche Marketing.k) Concept Testing.l) Augmented Product.m) Value Pricing.n) Packing and Packaging.o) Brand Positioning.J-8617[S-9700621] P.T.O.

Section - B(9 × 5 = 45)

Q2) Explain nature and scope of Marketing Management?Q3) What do you understand by market segmentation? In what different waysmay a market be segmented?Q4) What are the psychological determinants and explanations of consumerbehaviour?Q5) Define Product planning and describe its Process.Q6) Product positioning as a strategy of Product market integration has cometo play an important role. Do you agree? Discuss with Indian examples.Q7) What different brand strategy options are available to company? Discusstheir relative strengths and weaknesses.Q8) How is price determined under different competitive situations accordingto the price theory? Explain.Q9) Define advertising and distinguish it with Personal selling, sales Promotion,and publicity.

Q10) Define distribution channel and describe its role in facilitating delivery ofvalue satisfaction to consumers.Q11) The modern Marketing Organization has emerged through an evolutionaryProcess. Do you agree? Discuss with the help of illustrations.Q12) While implementing the marketing concept, how would you reconcilebetween the business expectation of Profit and consumer aspiration forneed satisfaction? Suggest your strategy.Q13) Explain the Product Life cycle stages and their associated strategies forsurvival of an organization in the competitive world.

Punjab Technical University BBA Examination 2006-2007

BBA (Semester - 2nd) DATABASE SYSTEMS 2008

Time : 03 Hours Maximum Marks : 75Instruction to Candidates:1) Section - A is compulsory.2) Attempt any Nine questions from Section - B.

Section – A - (15 x 2 = 30)

a) Describe database in your own words.b) What is a key field?c) What are the limitations of hierarchical database models?d) Define terms :-(i) Degree of a relation (ii) Cardinality of a relation.e) Why we sort database? Write a command for sorting data in FOXPRO?f) Give two uses of APPEND FROM command.g) Write the rules that apply to field names.h) How can you limit the number of fields browsed?i) What is the purpose of DO.. WHILE?j) What is the similarity between INSERT and APPEND?k) What do you mean by packing of records?l) What is the maximum length of character field type?m) How do you create the structure of database?n) Give commands for deleting records from a file.o) Define terms :(i) RECORD (ii) FIELD

Section – B - (9 x 5 = 45)

Q2) Discuss the advantages and disadvantages of database management system.Q3) Describe network data model with an example.Q4) Compare relational data model with hierarchical data model.Q5) What are three uses of BROWSE command? Explain with examples.Q6) Describe different types of data fields in FOXPRO.Q7) How is report printed? What is the purpose of CREATE and MODIFYREPORT commands?Q8) What is the purpose of a DO WHILE loop? Draw a diagram of DO WHILEstatement with an embedded IF statement.Q9) What is the difference between FIND and SEEK? What must be done to adatabase before you can use the FIND or SEEK command?Q10) Describe the purpose of PICTURE clause.Q11) What do you mean by indexing of data? What are the advantages ofindexing? Differentiate between single and compound indexes.Q12) What are macros? Discuss the advantages of using macros?Q13) Write six forms for the DISPLAY command and explain each.!!!!!

J-3179[S-1035] -2-

Punjab Technical University BBA Examination 2007-2008

BBA Semester 2nd MARKETING MANAGEMENT 2008

Time : 03 Hours Maximum Marks : 75Instruction to Candidates:1) Section - A is compulsory.2) Attempt any Nine questions from Section – B.

Section – A (15 x 2 = 30)

a) What is difference between marketing and selling?b) Define Market.c) Define objective of pricing.d) Differentiate between consumer goods and industrial goods.e) Discuss components of Marketing Information System.f) Differentiate between need and want.g) What is Advertising?h) What do you mean by Segmentation.i) Define importance of packaging in this era of competition.j) Why is the people element so important in services marketing?k) What is sales forecasting?l) Define product?m) What is positioning?n) What is the societal concept of marketing?o) Differentiate between ‘Customer’ and ‘Consumer’.

Section – B (9 x 5 = 45)

Q2) Discuss in detail the Marketing Environment. Outline the major environmental factors affecting the marketing decisions.Q3) What do you mean by Marketing Management? What are the important functions performed by marketing manager in the era of globalization.Q4) What is Product Life Cycle? Discuss the major marketing strategies that are to be followed at various stages of PLC.Q5) Outline the various elements of the promotional mix, with suitable illustrations.Q6) Describe alternative pricing strategies. Describe the important factors to be considered while pricing a product.Q7) Describe the various factors influencing consumer behavior. Explain the consumer buying process with suitable examples.Q8) What do you understand by marketing channels? Discuss different factors affecting the choice of distribution channel.Q9) What are the elements of service marketing mix? How these elements are used in framing a marketing strategy for services.Q10)What do you understand by “New Product”? Discuss the stages of new product development process.

Q11)”The present day marketing is consumer oriented”. Explain using suitable examples.Q12)Explain the reasons, which has stimulated the growth of services in India.Q13)What is market targeting? How does a marketing segmentation strategy help in market targeting?

Punjab Technical University BBA Examination 2007-2008

BBA Semester 2nd MACRO ECONOMICS 2008

Time : 03 Hours Maximum Marks : 75Instruction to Candidates:1) Section - A is compulsory.2) Attempt any Nine questions from Section – B.

Section-A [15 × 2 = 30]

a) Macro Economics.b) Equilibrium.c) National Income.d) Double Entry System of Income measurement.e) Aggregate Demand.f) Components of Permanent Income.g) Multiplier.h) Foreign Trade.i) Marginal Propensity to Consume.j) Assumptions of Relative Income Hypothesis.k) Induced Investment.l) Prospective Yield.m) State how MEC is related to Interest Rate.n) Demand Full Inflation.o) Hyper Inflation.

Section-B [9 × 5 = 45] Q2) Explain Economic Statics in detail.Q3) Discuss briefly the Matrix approach to measure National Income a Country.Q4) List out the main concepts of National Income.Q5) State the assumptions of Keynesian Theory of Employment.Q6) Critically evaluate the Balanced Budget Multiplier.Q7) Give the meaning and significance of Consumption Function.Q8) Explain the relevance of Multiplier to developing Economy.Q9) Explain the Absolute Income Hypothesis in brief.Q10) What is Inflation? Discuss its types.Q11) Discuss briefly the Classical Approach with reference to interest ratedetermination.Q12) State the important features of Keynesian theory of Income andEmployment.Q13) Comment on the Effectiveness of Monetary Policy?

Punjab Technical University BBA Examination 2007-2008

BBA Semester 2nd ORGANIZATIONAL BEHAVIOUR 2008

Time : 03 Hours Maximum Marks : 75Instruction to Candidates:1) Section - A is compulsory.2) Attempt any Nine questions from Section – B.

Section – A (15 x 2 = 30) a) Define Organizational Culture.b) What is emotional intelligence?c) Explain interpersonal conflicts.d) What is meant by politics is organizations?e) What are group norms?f) Explain upward communication.g) Define perception.h) What are emotions?i) Define Reinforcement.j) Hierarchy of needs.k) Explain Transactional Analysis.l) Define Management Grid.m) What is Group Conflict?n) Explain stereotyping.o) Write various types of leadership styles.J-3749[UP-7003]

Section – B (9 x 5 = 45) Q2) Define organizational behavior in detail.Q3) How does management effect perception for management?Q4) Explain scope of Organization Behavior in current management scenario.Q5) Explain assumptions of McGregor’s Theory X and Theory Y.Q6) Define communication. What measures should be taken to make the communication effective in an organization.Q7) What benefits management can have by using grapevine?Q8) What is group Dynamics? How it is important in understanding organizational behavior?Q9) Explain the role of Group cohesiveness.Q10) How are the Organizational conflicts resolved?Q11) Write a note on Transactional Analysis.Q12) Explain importance of Stress Management in an Organization.Q13) Explain the personality traits that shape the behavior of individuals.

Punjab Technical University BBA Examination 2007-2008

BBA (Semester - 2nd) ORGANIZATIONAL BEHAVIOUR 2007

Time : 03 Hours Maximum Marks : 75Instruction to Candidates:1) Section - A is compulsory.2) Attempt any Nine questions from Section - B.

Section – A (15 x 2 = 30)

a) Define Organizational Culture.b) What is emotional intelligence?c) Explain interpersonal conflicts.d) What is meant by politics is organizations?e) What are group norms?f) Explain upward communication.g) Define perception.h) What are emotions?i) Define Reinforcement.j) Hierarchy of needs.k) Explain Transactional Analysis.l) Define Management Grid.m) What is Group Conflict?n) Explain stereotyping.o) Write various types of leadership styles.

Section – B (9 x 5 = 45)

Q2) Define organizational behavior in detail.Q3) How does management effect perception for management?Q4) Explain scope of Organization Behavior in current management scenario.Q5) Explain assumptions of McGregor’s Theory X and Theory Y.Q6) Define communication. What measures should be taken to make the communication effective in an organization.Q7) What benefits management can have by using grapevine?Q8) What is group Dynamics? How it is important in understanding organizational behavior?Q9) Explain the role of Group cohesiveness.Q10) How are the Organisational conflicts resolved?Q11) Write a note on Transactional Analysis.Q12) Explain importance of Stress Management in an Organization.Q13) Explain the personality traits that shape the behavior of individuals.