BASMATI RICE INDUSTRY

BASMATI RICE - INTRODUCTION

Basmati means  "the fragrant one" in Sanskrit

Basmati is a variety of long grain rice grown in India and Pakistan, notable for its fragrance and delicate, nuanced flavor.

Total area under cultivation of Basmati rice is about 7,76,000 hectares in India

BASMATI VARIETY

Pusa

Taraori

Traditional

Pusa 1121

Basmati-370

Kasturi

DP Basmati

Basmati 198

Basmati 217

Basmati 385

Basmati 386

Mahi Suganda

Ranbir etc.

BASMATI CHARACTERISTICS

Origin- Himalayan foothill

Color- Translucent, creamy white

Size- Long Grain

Texture- Non-sticky, fluffy, dry & firm

Flavor- Exotic, delicious & distinctive fragrance

INDIAN EXPORT MARKET

INDIAN EXPORT MARKET

Indian Basmati Export Markets

Saudi Arabia 65% of the Indian exports

325000 MT annual imports

Kuwait 10% of the Indian exports

50000MT annual imports

U.K 15% of the Indian exports

75000MT annual imports

U.A.E 5% of the Indian exports

25000MT annual imports

Others 5% of the Indian exports

25000MT annual imports

Total 500000MT annual imports

MAJOR BRANDS & POSITIONING

Brands Target Market

Aroma Fields High

Lal Qilla High

India Gate High & Mid

Kohinoor High & Mid

Daawat Mid

Tilda Mid

MAJOR RICE MILLERS