Flat SEO Strategy

Understanding SEO

Know Aabout SEO Terminologies & basic concept

What is SEO

About SEO

01

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SEO

According to Moz

SEO stands for “search engine optimization.” It's the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results.

Introduction to SEO

Basic terminologies of SEO

SEO Terminologies

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SERPs

Search Engine Results Page (SERP) The page that a search engine returns after a user submits a search query. In addition to organic search results, search engine results pages (SERPs) usually include paid search and pay-per-click (PPC) ads.

Results Page

Keyword

What are keywords

Keywords are ideas and topics that define what your content is about. In terms of SEO, they're the words and phrases that searchers enter into search engines, also called "search queries.“

For example: SEO company in Bhopal

This a location based keyword a person wanting SEO services in Bhopal will probably hit the query to get results.

Paid Search

Paid search is a form of digital marketing marketing where search engines such as Google and Bing allow advertisers to show ads on their search engine results pages (SERPs). Paid search works on a pay-per-click model, meaning you do exactly that – until someone clicks on your ad, you don't pay.

Authority

Page Authority

Domain Authority

Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank.  

Check your page authority: https://moz.com/link-explorer

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Domain Authority scores range from one to 100, with higher scores corresponding to greater likelihood of ranking.

Check your domain authority score: https://moz.com/domain-analysis

Content Related terminologies

Heading tags

Meta Description

Title tag

 Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result

The meta description is an HTML attribute that provides a brief summary of a web page. Search engines such as Google often display the meta description in search results,

Header tags, also known as heading tags, are used to separate headings and subheadings on a webpage. They rank in order of importance, from H1 to H6, with H1s usually being the title. Header tags improve the readability and SEO of a webpage.

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A site map (or sitemap) is a list of pages of a web site within a domain. 

What are back links

Backlinks

Backlinks (also known as “inbound links”, “incoming links” or “one way links”) are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page.

Robots.txt

The robots. txt file, also known as the robots exclusion protocol or standard, is a text file that tells web robots (most often search engines) which pages on your site to crawl. It also tells web robots which pages not to crawl. 

What is robot.txt file

Alternative Resources

SEO Glossary of Terms – By Moz

SEO Glossary: 200+ Terms & Definitions – By Search enginee journal

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