SEO Basic Training

SEO Training [Basic]

Objective

To understand the fundamental elements and best practices involved in

search engine optimization.

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What is SEO?

Search Engine Optimization (SEO) is the practice of optimizing a website for increased organic placement by improving internal (on-page) and external (off-page) elements.

The best metric to determine the success of a SEO campaign is increased organic traffic.


[BONUS] How to explain SEO to your parents?

I improve the volume and quality of traffic that a website gets by making it easier for the right people to find a website when they do an online search.

Why is SEO Necessary?


Long-term

"Free"

Search Traffic

Valuable branding

Improved website usability

Forces maintenance

Dissecting a SERP


What are the Key Signals?


Contentunique, fresh, quality, relevant

Backlinksquality, relevant, natural

Architectureproper coding, URL structure

Usabilityload time, navigation, performance

Where to Focus Your SEO?


What's Involved in SEO?


Website Audit Keyword Research

Content Development On-Page Optimization

Off-Page Optimization Tracking & Reporting

What's Included in....?


Website Audits

• Search engine friendliness• Website / URL structure• Website usability• Website performance• Link popularity• Brand engagement



Keyword Research

• Keyword discovery• Keyword analysis• Keyword competition• Keyword selection



Content Development

• Articles• Blog Posts• Press Releases• White Papers• Videos• Images



On-Page Optimization

• Custom title, meta, header and image tags• Internal linking• URL naming / structure• URL mapping / redirects• Sitemap



Off-Page Optimization

• Link Building• Social Media• Guest Blogging• Web Directories• Press Release Syndication• Forums• Article Syndication• Social Bookmarking



Tracking & Reporting

• Traffic Analytics• Usability Analytics• Engagement Analytics• Organic Rank Tracking

What's in the Future for SEO?


• Website performance is a very important factor• Content will continue being pushed as the most

important factor• Over-optimized websites will be penalized• Search engines will continue getting smarter• Local and social will contribute more to SEO• Media (videos, images) will become even more

valuable

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SEO Basic Training

Technology

Transcript of SEO Basic Training