A search engine is designed to search for information on the World Wide Web.

A list of results (SERPs).

The web pages, images, information and other types of files.

SEARCH ENGINE

SEARCH ENGINE RESULT PAGE

Spider, Indexer, Database, Algorithm.

Find matching documents and display them according to relevance.

Frequent updates to documents searched and ranking algorithm.

Strive to produce “better”, more relevant results than competitors.

CHARACTERISTICS OF SEARCH ENGINE

MAJOR SEARCH ENGINES

SEO provides a high ROI.

SEO will help people to find your website

SEO builds trust

SEO helps build your brand

SEO is a long-term strategy

SEO attracts relevant traffic with high conversion potential

SEO is cost effective

SEO beats paid traffic

Your SEO person is a ‘Secret Weapon’

WHY SEO?

SEO is the process of

improving the visibility

of a website or a web

page in a search

engine's "natural," or

un-paid, search results.

WHAT IS SEO

Identify target audience (research)

Do on-page and off-page tasks to increase search engine rankings

Track progress and adjust as necessary.

IMPORTANCE OF SEO

SEO has traditionally divided into two main categories.

On-Page Optimization what can be done on the pages of the website itself.

Off-Page Optimization what can be done elsewhere not in the page.

SEO DIVISION

Content Optimization

Keyword Optimization

Title Optimization

Meta Tags Optimization

Important HTML Tags

Link Optimization

Image Optimization

Site Map

ON-PAGE OPTIMIZATION

OP

TIM

IZED

PA

GE

LIN

K O

PTIM

IZATIO

N

SIT

E M

AP

OFF-PAGE OPTIMIZATION

Step 1: Discuss Business objectives.

Step 2: Conduct initial keyword analysis.

Step 3: Identify the keyword/landing page combinations.

Step 4: Interim Client Approval for Keyword/Landing Pages.

Step 5: Baseline Ranking & Traffic reports.

Step 6: On-Page & Off-Page Optimization.

Step 7: Detailed Recommendation documents.

Step 8: Implementation.

Step 9: Monitoring and Optimizing.

SEO PROCESS

Keyword Ranking

Website Traffic

Popularity among competitors

Increase in "Share of Traffic" per keyword

Increased Revenue per keyword

Increase in Impressions

Increase in Google Pagerank

Lower dependence on Paid Search

SUCCESS OF SEO