Based on data drawn from an initial sample of 216,089 respondents Spring 2009 Prepared by Poker...

Based on data drawn from an initial sample of 216,089 respondents

WWW.POKERPLAYERSRESEARCH.COM

Spring 2009Prepared by Poker Players Research Ltd.

A FEW EXAMPLE CHARTS

The following charts are a tiny selection of those that have been produced on the Spring 2009 data.

The countries covered by this Spring 2009 wave of research were; U.S.A., Canada, U.K., France, Germany, Sweden, Norway, Denmark, Finland, Italy, Spain, Holland, Belgium, Poland, Austria, Switzerland, Australia.

For more information or examples of Spring 2010 data please contact [email protected]



Spring 2009

2

Playing Any Poker At All- Any Region- At Least Once A Month

39.2m 39.7m41.8m

Total Number Of players – TrendsAll Players All Regions

+ 2.0% + 8.7%

’09 v ‘08 ’09 v ’06

42.6m

Spring-09

PercentageChange

Spring-08Winter-07Autumn-06

Prepared by Poker Players Research Ltd.



Spring 2009

3

Playing Online Poker For Real Money At Least Once A MonthNumber Of Players And Percentage Of Population By Country

Country Adult Population (millions)

Total Weighted Penetration

Number of Players (thousands)

TOTAL 598.9 2.3% 13,806

USA 224.4 2.8% 6,172

Canada 26.4 2.5% 665

UK 47.9 2.9% 1,370

France 46.7 1.9% 903

Germany 68.2 1.7% 1,175

Sweden 7.2 6.8% 487

Norway 3.6 4.8% 172

Denmark 4.3 4.4% 188

Finland 4.2 4.7% 196

Italy 48.5 1.6% 799

Spain 37.0 0.8% 305

Holland 13.0 0.6% 78

Belgium 8.3 1.1% 89

Poland 31.0 1.5% 469

Austria 6.7 4.4% 298

Switzerland 6.0 1.2% 71

Australia 15.5 2.4% 369





4

Number of Real Money Poker Players and Percentage of Total Poker Players

13.8m

7.0m

11.9m

9.4m

Number of Different Types of Poker Players – All Regions

32%

16%

28%

35%

14.9m

22%



Spring 2009

5


Playing Online Poker At Least Once a Month For Real Money US v Non US

12.7m

10.1m

13.2m

Winter-07 Spring-08 Spring-09Autumn-06

13.8m

53.3

46.7

55.3

54.8

50.4

49.6

45.2

44.7

+ 5%

- 12%

+ 26%

’09 v ‘08 + 9%

- 9%

+ 29%

’09 v ‘06

Percentage Change

Total Number of Players – All Regions - Trends



Spring 2009

6

Playing Online Poker For Real Money – All Regions- “At Least Once A Week”

9.8m

7.9m

9.5m

- 11%

+ 27%

- 15%

+ 24%

+ 6% + 3%

’09 v ‘08 ’09 v ’06

Percentage Change

10.1m

45.1

54.9

53.9

46.1

49.2

54.5

45.5 50.8

Spring-09Winter-07Autumn-06 Spring-08





7

ALL REGIONS

TOP 10 SITES

OTHERS

Percentage Change

+5%13.2m

13.8m

Spring-08 Spring-09

55.1 65.7

44.934.3

Number Playing Online Poker For Real Money at least once a month

Top 10 Sites Share Of Players- TrendBased On Those Playing Online Poker For Real Money At Least Once A Month



Spring 2009

8

ALL REGIONS US NON US

POKER STARS35.1%

FULL TILT POKER 25.6%

ABSOLUTE POKER 14.3%

PARTY POKER9.0%

BODOG POKER 7.7%

ULTIMATE BET 7.6%

888.COM / PACIFIC POKER 6.6%

EVEREST POKER 6.1%

B WIN POKER 5.9%

PLAYERS ONLY POKER 5.0%

POKER STARS41.3%



BODOG POKER 14.4%

ULTIMATE BET 12.1%

PLAYERS ONLY POKER 8.5%

DOYLES POKER ROOM 7.2% PITBULL POKER 7.0%

SPORTSBOOK.COM POKER 6.3%

RED STAR POKER 5.6%

POKER STARS29.3%

PARTY POKER17.6%



EVEREST POKER 11.9%

B WIN POKER 11.4%

TITAN POKER 7.2%

BET 365 POKER 6.5%

UNIBET.COM POKER 6.4%

PKR POKER 6.2%

Top Ten Sites (by Playing On At All) by Region– Real Money Players

‘Brand Shares’ - All Online Real Money Players




Spring 2009

9

CANADA

POKER STARS28.8%

PARTY POKER21.2%




BETFAIR POKER 7.1%

ULTIMATE BET 6.7%

PKR POKER 6.2%

LADBROKES POKER 6.1%

ACED.COM 5.5%


LADBROKES POKER 21.0%

PARTY POKER19.5%

WILLIAM HILL POKER 19.0%

POKER STARS16.3%

BET 365 POKER 16.1%

BETFAIR POKER 12.9%


PKR POKER 12.2%

PADDY POWER POKER 7.7%

UK AUSTRALIA

POKER STARS56.2%

PARTY POKER30.8%



ULTIMATE BET 8.4%


POKER ROOM 5.0%

TITAN POKER 4.3%

HOLLYWOOD POKER 3.5%

PARADISE POKER 3.5%

Top Ten Sites (by Playing On At All) by Region– Real Money Players

Profile Of Party Poker Real Money Players




Spring 2009

10

How Would You Rate This Your Main Site In Terms Of How Well it Satisfies what you want from an Online Poker Site

10 = Completely

7.67.77.77.77.87.97.98.0Mean Rating(Average Mean Rating

for all sites = 7.3)

Satisfaction Ratings – Best Performing Sites


7.6



Spring 2009

11

Which Of These Sites Can You Remember Trying To Get Started At And Failing? Expressed as a % of number of people currently playing on each site (at all)

(Average for All Sites = 20%) 61%

47%

42%45%

37% 36%

43%

35%32% 32%

Problems Joining Sites – Worst Performing Sites




Spring 2009

Prepared by Poker Players Re

search Ltd

.

12

Percentage of players that joined their main site in the last 6 months

A Comparison Of Online Real Money Players By Country





13

13

14

18

19

19

20

22

22

33

34

49Spain

Italy

France

Australia

US

UK

Other Europe

Germany

Poland

Canada

Scandinavia

When you are playing poker online for real money how worried are you about the deal being fair/random?

% saying that they are worried / very worried




Spring 2009

14

How Many Different Sites Do You Play On Regularly?

Average Numberof Different Sites 2.1 2.0

All Sites U.S. All Sites Europe Excl UK

Profile Of All Online Real Money Players





15

How Many Different Sites Do You Play On Regularly?

Average Numberof Different Sites 2.0 2.2

All Online Real Money Players- Comparison of Europe To U.K.




7264 60

14

1718

1013 15

4 6 7

Winter-07 Spring-08 Spring-09

4+ tables

3 tables

2 tables

1 table

How many Tables Do You Usually Play On At The Same Time?

All Online Real Money PlayersMultitabling – Trends

16



Spring 2009

Do you gamble on anything else on the internet for Real Money?

42.6M 20.9M 20.8M 10.7M


17




18

Do you gamble on anything else (besides poker) on the internet for real money?

% of players who also gamble on other activities online


Based on data drawn from an initial sample of 216,089 respondents Spring 2009 Prepared by Poker...

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