What if there was no more tea…?Integrated Marketing Communications

MRKT 7013Lisa Scannell

Amy French R00097634 Ciara Davis R00101693 Kate O’Sullivan R00104815 Estelle Laverne

R00130645

Advertising Campaign

WE CHALLENGE YOU!

Here at Barry’s, we understand the importance of tea in the lives of the Irish population. Irish people are the

second largest tea drinkers in the world, beaten only by Turkey!

But what if there was no more tea…?

We are looking to find Ireland’s biggest Barry’s Tea

drinkers and then…

Make you live without Barry’s Tea for one whole week!

That’s NO tea for one whole week!!

If you think you are up for the challenge or know somebody that is, tweet us @BarrysTeaTweets using

#LivingWithoutBarrys and tell us why you think you are one of Ireland’s biggest Barry’s Tea Drinkers!

• Posted on all social media sites on Sunday 13th September 2015.

• Challenge entries accepted until Sunday 27th September 2015.

Billboards

What if there was no more tea…?

#LivingWithoutBarrys

Possible Locations in Ireland• City Centre's• Near Colleges• Around Sports Grounds• Near Train Stations.

Bus Shelters

Have a Tea-riffic Day!

#LivingWithoutBarrys

EatSleep TeaRepeat

#LivingWithoutBarrys

Possible Locations• Colleges• Libraries• City Centre's• Shopping Centre's

Pick 5 suitable candidates to take part in the challenge.

No drinking tea for 1 week!

Keep video diaries every evening on progress, struggles etc…

Video diary footage is compiled into four two-minute videos.

Videos released weekly for four weeks on Barry's Tea YouTube Channel and all

social media platforms.

Encourage people to like and share the posts.

Brand Interaction and following!

Video 1: Wednesday 28th October at 8pm

Video 2: Wednesday 4th November at 8pm

Video 3: Wednesday 11th November at 8pm

Video 4: Wednesday 18th November at 8pm

Through out the four weeks that the videos are being released, viewers can vote for their favourite contestant to become the Barry’s Tea Ambassador for 2016.

The ambassador will then be selected by Barry’s Tea and invited to represent the brand at different events which will be discussed in sponsorship in PR.

Internet Marketing

Internet Marketing Aims Increase the Facebook page following by sharing current, interesting

posts.

Interact more with customers using the Twitter page @BarrysTeaTweets.

Use social media platforms in conjunction with the advertising campaigns.

#LivingWithoutBarrys

Sales Promotions

Sales PromotionsConsumer-Oriented Sales Promotion

Premiums

Practical to use

Add value to the Product

Extra incentives to purchase

EatSleepTeaRepeat

Havea Tea-Riffic

Day!

YouPar-TeaAnimal!

Have aPi-Tea Party!

Sales Promotions

Available only in college shops.

Students bring their own tea bags to

college.

Theme from offline advertising

campaign to sales promotionsEatSleepTeaRepeat

Have aPi-Tea Party!

Barry’s Tea Limited Edition Tea Pouch & Barry’s Tea Limited Edition Coasters

Public Relations

Time Out Zones Pop up Time Out Zone

First week of November- Mid December

Linked with social media #LivingWithoutBarrys

VIP couch with photo opportunity

Makes Barry’s part of college life

It’s Open But not Always…

Here is where it

starts

Here is where it

finishes

Now it’s a race

It’s up to you to set

the pace!

Set up in colleges around Ireland

Answer questions about Barry’s Tea

Winners win hamper of Barry’s Tea goodies!

Round in the green

You may have seen

Grazing on the grass

During class!

BARRY’S TEA-RESURE HUNT

Sponsorship

Attracts a large no. of

people from our

target market

Extremely high % of sponsor

recall

Attended by families

– so not just an alcohol event

Barry’s Tea get the

chance to interact

with customers

Gives Barry’s tea a chance to inject new energy into the brand

Prime access to specific target market therefore more cost effective and less wastage.

Helps to engage and motivate workforce.

Increases brand awareness.

Enhances media coverage.

Can help promote and establish healthy business to business relationships.

Overcomes language and cultural barriers.

Why Sponsor ?

Thank You for listening!

We open the floor to any questions!