DC’s Oldest Commercial District

Is ThrivingBarracks Row Main Street

BA R R A C K SR O WM A I N S T R E E TC A P I T O L H I L L

Barracks Row is a popular shopping and dining destination in the Capitol Hill neighborhood of Washington, DC. Anchored by the Marine Barracks and the Navy Yard, it is the oldest commercial corridor in DC. It’s also one of the fastest-growing.

Whether you are a business owner on the Row, a retailer or restaurateur seeking a new location, a local from the neighborhood, or a visitor looking for a place to unwind, Barracks Row is for you.

Banana Cafe and Piano Bar

BA R R A C K SR O WM A I N S T R E E TC A P I T O L H I L L

...an ideal mix of retail, restaurants, services, offices, entertainment, and historic landmarks bring thousands of people to Barracks Row...

ACTIVITY

25% Professional

13% Residential

DISTRIBUTION OF TOTAL OCCUPANTS DISTRIBUTION OF GROUND FLOOR OCCUPANTS

10% Cultural / Community

3% Goverment

36% Food and Drink

19% Goods and Services

GOODS AND SERVICES – 7-ELEVEN * 7TH AND L MARKET * A-LIST NAILS * BOUVIER INTERNATIONAL * BRAVO! EVENTS BY DESIGN * BRICE’S BARBERSHOP * CAPITOL HILL PSYCHIC * CHAMPION TATTOOS * CHAT’S LIQUORS * DCANTER * FEDEX KINKO’S * FULLER’S BARBERSHOP * HILL AUTO REPAIR * JACKSON HEWITT * LAKE ARBOR DENTAL * NATIONWIDE INSURANCE * NATURAL KINKS * NAVY YARD VALET * NEW LIFE WELLNESS CENTER * OXXO * PATOU PERSONALIZED BEAUTY CARE * SKIN BEAUTY LOUNGE * SOLEIL 21 SALON SPA * SOUTHEAST UNIFORM CO. * STATE FARM * SWEET LOBBY * TABULA RASA * TRACY AND CO * WASHINGTON DENTAL HEALTH CARE * WRENN’S BARBERSHOP * YES! ORGANIC MARKET

10% Merchandise7% Professional

21% Food and Drink

MERCHANDISE – CAPITOL HILL BIKES * CAPITOL HILL SPORTING GOODS & APPAREL * CITY BIKES * DOGMA * DURON PAINTS * FRAME OF MINE * HILL’S KITCHEN * HOMEBODY * HOWL TO THE CHIEF * METRO MUTTS * RADIO SHACK * ROYAL BEAUTY SUPPLY * VALARIE’S ANIMAL DEN * VERIZON WIRELESS * WAGTIME

Sidewalk Seating at Pacifico Cantina

FOOD AND BEVERAGE – 32 BELOW * AL’S CARRY OUT * AMBAR * BACHELOR’S MILL * BANANA CAFE * CAFE 8 * CAPITOL CITY SUBS * CAPITOL HILL TANDOOR AND GRILL * CAVA * THE CHESAPEAKE ROOM * CHICKEN TORTILLA * CHIPOTLE * DOMINO’S * DUNKIN DONUTS * FUSION GRILL * HELLO CUPCAKE* KRAZY BURGER * LAS PLACITAS * LAVAGNA * LEVI’S PORT CAFE * LOLA’S * MATCHBOX * MOLLY MALONE’S * NOOSHI SUSHI * OLD SIAM * PACIFICO * PHASE ONE * PIZZA BOLIS * POPEYE’S * ROSES LUXURY * SENART’S OYSTER AND CHOP HOUSE * SPRING MILL BAKERY * STARBUCKS * SUBWAY * TASH * TRATTORIA ALBERTO * THE UGLY MUG * ZEST AMERICAN BISTRO

...an ideal mix of retail, restaurants, services, offices, entertainment, and historic landmarks bring thousands of people to Barracks Row...

ACTIVITY

1% Residential

DISTRIBUTION OF GROUND FLOOR OCCUPANTS

14% Merchandise

25% Goods and Services

36% Food and Drink

5% Goverment

7% Professional

12% Cultural / Community

COMMUNITY ORGANIZATIONS – CAPITOL HILL ARTS WORKSHOP * COMMUNITY CONNECTIONS * COMMUNITY EDUCATION GROUP * DC FIRE STATION ENGINE 18 * EAGLE ACADEMY CHARTER SCHOOL * HOME OF THE COMMANDANTS * LIVE IT LEARN IT * MARINE BARRACKS WASHINGTON * MOMENTUM DANCE AND FITNESS * NATIONAL COMMUNITY CHURCH * NATIONAL MUSEUM OF THE US NAVY * PEOPLE ANIMALS LOVE * PLAYSEUM * SHAKESPEARE THEATRE * THE FRIDGE * THE HILL CENTER * WASHINGTON NAVY YARD

LOCATION&ACCESS

...tucked away in the beautiful Capitol Hill neighborhood and surrounded by historic land uses...

Capital Bikshare Station at Barracks Row

8

ST

SE

I-395

5 Minute walking distance radius from Barracks Row

Silver Spring

Arlington

LOCATION&ACCESSBy MetroThe Eastern Market Metro station is located at the northern end of Barracks Row, servicing the Orange, Blue, and Silver Lines. Two other stations – Navy Yard (Green Line) and Potomac Ave (Orange, Blue, and Silver Lines) – are also within walking distance.

By CarBarracks Row is one of the most car-accessible commercial corridors in the District, located directly off entrances to the Southeast Freeway and I-295, and minutes from I-395. Barracks Row has Zipcar stations, ample parking lots and street parking, and valet service along the corridor.

By Bus36 different bus lines come through Pennsylvania Avenue and 8th Street SE, connecting the neighborhood to Downtown and other neighborhoods throughout the region.

By BikeWalkScore.com gives Barracks Row a “Bike Score” of 91/100, saying it is a biker’s paradise: flat as a pancake, excellent lanes. In addition, there are two Capital BikeShare stations, one at each end of the row.

On FootWalk Score of 95/100: Walker’s paradise: daily errands do not require a car.

SW/SE Fwy

I-295

Navy Yard

Eastern Market

Potomac Ave

US Capitol Building

...a unique past as both a military hub and a bustling commercial corridor is preserved in the Row’s rich, historic character...

CHARACTER

Marines March Past the Historic City Bank Building (Photo: Kate Gallery)

CHARACTER

> 1799 The Navy Yard is built on a natural harbor along the Anacostia River. Two years later, Thomas Jefferson selects 8th and I Streets, SE as the first post for the Marine Corps to protect the Navy Yard and U.S. Capitol.

> 2005Barracks Row wins the prestigious Great American Main Street Award from the National Trust for Historic Preservation.

> Early 1900sThe corridor is a street of successful markets and restaurants, particularly oyster houses. Shown here is a silent film theater established in 1909.

> Early 1800sBarracks Row becomes the first commercial center in Washington, DC.

...businesses on Barracks Row are thriving... retail space remains nearly fully occupied, and exciting new stores, restaurants, and office users continue to come to the Row each year...

REAL ESTATE

Barracks Row shoppers are a mix of local workers, area residents, and visitors from other neighborhoods who come to experience the Row’s wide range of offerings.

Easy access and a variety of transit options to and from Barracks Row lead to high volumes of vehicular and pedestrian traffic.

...businesses on Barracks Row are thriving... retail space remains nearly fully occupied, and exciting new stores, restaurants, and office users continue to come to the Row each year...

REAL ESTATE

M S t S E

I S t S E

M a r i n e B a r r a c k s

W a s h i n g t o n

G S t S E

D S t S E

S o u t h e a s t F r e e w a y

( E l e v a t e d )

W a s h i n g t o n N a v y Y a r d

P E N N S Y L V A N I A A V E

B

A

R

R

A

C

K

S

R

O

W

SOUTH

MIDDLE

NORTH

RETAILSpaces 12Avg lease rate $40Occupancy 82%

OFFICE Spaces 12Avg lease rate $32Occupancy 83%

RETAILSpaces 34Avg lease rate $50Occupancy 99%

OFFICE Spaces 14Avg lease rate $28Occupancy 94%

RETAILSpaces 56Avg lease rate $65Occupancy 98%

OFFICE Spaces 23Avg lease rate $38Occupancy 94%

10,500 / Day

14,100 / Day

10,800 / Day

34 / Hour

31 / Hour

12 / Hour

850 / Hour

502 / Hour

299 / Hour

Sidewalk Seating at Tash in the Fall

* 2013 Data

Residents and visitors represent a diverse range of ages, races, and incomes, which has allowed for the Row’s colorful mix of successful businesses.

The neighborhood continues to grow! The Hine School at Pennsylvania Ave. and 8th St. SE is being redeveloped by the Stanton-Eastbanc team into a mixed development that will bring new high-end office space, specialty retail, and 158 new residential units to the neighborhood.

...3,300 people live within walking distance, and over 40,000 live within a one-mile radius of the corridor...

PEOPLE

RESIDENT POPULATION

AVG HOUSEHOLD INCOME

MEDIAN HOME VALUE

TOTAL PURCHASING POWER

3,291

$153,924

$595,000

$237,000,000

WITHIN QUARTER MILE RAIDUS

Crowds at the Barracks Row Fall Festival (Photo: Kate Gallery)

...3,300 people live within walking distance, and over 40,000 live within a one-mile radius of the corridor...

PEOPLE

40,029

$133,723

$520,000

$2,660,000,000

WITHIN ONE MILE RAIDUS

We own a few restaurants in the city and we are familiar with the strengths of each neighborhood. I always knew I wanted to locate on Barracks Row. I thought this would be a perfect location for our Balkan restaurant. A lot of people on Capitol Hill spend time in Europe, and we knew they would enjoy the concept of our restaurant. This area supports diverse types of businesses.

It’s different here. Where else are you gonna find a place with homemade poptarts? We come here all the time. I bring my kids- all three. We love the homemade poptarts at Ted’s Bulletin. They’re the bomb! It’s a safe, fun environment here.

I love this neighborhood.

- Ivan Iricanin, Owner of Ambar

- Nancy Amos

- Lisa HillbrandMe, too.

- Paul Aush

...overseen by Barracks Row Main Street and a variety of other stakeholder organizations that support local businesses and work to keep Barracks Row an exciting destination...

THE BARRACKS ROW ADVANTAGE

Military Land Uses: The Navy Yard and Marine Barracks, both directly on the row, bring architectural landmarks, historic character, and thousands of employees to the neighborhood.

Dynamic Stakeholders: Barracks Row is the only commercial district in DC served by both a Main Streets organization and a Business Improvement District (BID). In fact, there are two BIDS that assist portions of Barracks Row: the Capitol Hill BID and the Capitol Riverfront BID.

Strong Support for Businesses: Area businesses benefit from a wide range of neighborhood safety and streetscaping programs, business funding opportunities, and other types of support. In addition, Barracks Row Main Street hosts festivals, promotions, and celebrations throughout the year that help bring new audiences to the Row.

...overseen by Barracks Row Main Street and a variety of other stakeholder organizations that support local businesses and work to keep Barracks Row an exciting destination...

THE BARRACKS ROW ADVANTAGE

CURRENT PROGRAMSFacade Improvement and SignageProvided to businesses on the Row each year.

Clean and Safe TeamsCleaning crews are deployed 7 days a week to sweep streets, collect garbage, and shovel snow.

Comprehensive Streetscape PlanContinued planting, lighting, and sidewalk investment to keep the Row one of DC’s most attractive corridors.

EventsEvents such as the Taste of 8th, Culinary Education Crawl, Fall Festival, Bunny Trail, Santa Arrives on 8th, and Small Business Saturday bring over 15,000 visitors annually.

Small Business Technical AssistanceA wide range of assistance is provided to interested businesses owners every year.

ACHIEVEMENTS* Over one million dollars in assistance was provided to businesses on the Row over the last decade* Over 60 businesses have received new facades or signage since 2000* $8.5 million streetscape project was completed in 2005* Capitol Hill is the safest neighborhood in DC

CONTACTSBarracks Row Main StreetMartin Smith, Executive Director 202-544-3188martin@barracksrow.org

The Capitol Hill Business Improvement District (BID)Patty Brosmer, President202-842-3333 ext. 11pbrosmer@capitolhillbid.org

The Capitol Riverfront BusinessImprovement District (BID)Michael Stevens, Executive Director202-465-7093michael@capitolriverfront.orgBurnie Williams,

Owner of Chat’s Liquors

US Marine Corps Silent Drill Platoon at the Barracks Row Fall Festival

Barracks Row Main Street was chartered by the National Trust for Historic Preservation’s Main Street program in 1999, and won the prestigious “Great American Main Street” award for excellence in 2005. Barracks Row Main Street works to preserve and enhance Capitol Hill’s historic 8th Street, SE, commercial corridor and to revitalize its business community. Barracks Row Main Street operates an active façade improvement program and organizes festivals, promotions, and celebrations throughout the year for merchants and residents of the area.

A listing of events is available on their website at www.barracksrow.org. For questions or to volunteer call 202-544-3188 or contact Barracks Row Main Street by email at info@barracksrow.org.

Concept and layout

Jon Stover and Associates www.jonstoverandassociates.com