PRESENTATION ON

“MR. BARACK HUSSEIN OBAMA”

PRESIDENT - U.S.

BY:

GUNJAN KANWAR

When did Barack Obama think of becoming the president of the U.S.A?•After high school, Obama entered Occidental College in Los Angeles, where he started using his birth name, Barack, and took his first plunge into politics, speaking at an anti-apartheid rally.

•But Occidental was a small liberal arts college and Obama wanted broader horizons, so he moved across the country to attend Columbia University in New York.

•He joined the Trinity United Church of Christ and became friends with its pastor, the Rev. Jeremiah Wright.

•Rev. Jeremiah Wright, incendiary comments about race and America would later raise questions about Obama's judgment and threaten to derail his presidential campaign.

•Obama ran a voter registration drive that added tens of thousands to the rolls.

• In 1996, when Obama was elected to the state Senate.

The Psychology and Psyche of U.S. citizens :

BLACK VS WHITE

Most Americans believe that they don’t hold strong biases against minorities but their fellow citizens do, according to a poll conducted in silicon valley

VOTERS PSYCHE AND PSYCHOLOGYStage 1 : Barack Obama Vs Hillary ClintonDemocratic presidential nomination race.Black man Vs White woman.Here Hillary was contending with gender stereotypes and Obama with racial ones.With the policies being advocated by the two being similar the question to be asked here was which bias ran deeper into the minds of the American people.Answer was in accordance with a gallop poll conducted and research carried out over the years.

Stage 2 : Barack Obama Vs John McCainBattle to become the most powerful man (now that Hillary was gone) in the world.Some viewed this as a clear cut Black Vs White Battle.

VOTERS PSYCHE AND PSYCHOLOGY

Stage 1 : Barack Obama Vs Hillary Clinton•Democratic presidential nomination race.•Black man Vs White woman.•Here Hillary was contending with gender stereotypes and Obama with racial ones.•With the policies being advocated by the two being similar the question to be asked here was which bias ran deeper into the minds of the American people.•Answer was in accordance with a gallop poll conducted and research carried out over the years.

Stage 2 : Barack Obama Vs John McCain•Battle to become the most powerful man (now that Hillary was gone) in the world.•Some viewed this as a clear cut Black Vs White Battle.

STUDY OF OBAMA SINCE BIRTH

• Obama was born in Honolulu on August 4, 1961. • Obama’s father left the family to study at Harvard

University when Barack was just two.• After graduating college, Obama worked for three

years first in Harlem and then in Chicago as a community organizer.

• Obama married Michelle Robinson, a fellow Harvard Law School graduate

• Books he wrote: Dreams From My Father: A Story of Race and Inheritance and The Audacity of Hope: Thoughts of Reclaiming the American Dream

• Obama’s arrival in the Senate in January 2005 provoked significant media interest.

• But perhaps the most remarkable facet of Obama-mania is the rapidity with which the freshman Senator was discussed as a possible presidential

candidate

• HIS SLOGAN VOTE FOR CHANGE• CHANGING THE THINKING BY BRINGING

THE YOUTH INTO POLITICS• CHANGE THE MIND SET TOWARDS RACIAL

DISCRIMINATION• PROVIDE ECONOMIC OPPORTUNITIES TO

ALL SECTION OF PEOPLE TO BRING PROSPERITY

MICHELLE OBAMA (WIFE)FRASER ROBINSON(FATHER)MARIAN SHIELDS(MOTHER)MILIA ANN (DAUGHTER)SASHA (DAUGHTER)

BARACK OBAMA SNR(FATHER)ANN DUNHAM(MOTHER)HUSSEIN ONYANGO OBAMA(PATERNAL GRANDFATHER)HABIBA AKUMU OBAMA(PATERNAL GRANDMOTHER)SATANLEY DUNHAM(MATERNAL GRANDFATHER)MADELYN DUNHAM(MATERNAL GRANDMOTHER)

OBAMA’S

GENES

SYNERGY FORUM’S

SERVICE NATION FORUMS Debate with Students of COLUMBIA GRADUATE SCHOOL OF JOURNALISM.

SADDLE BACK CHURCH FORUM1.About Obama’s Religion2.Leadership Qualities3.Issue on abortion4.External Issues

COMMUNITY SERVICE FORUM

DEMOGRAPHIC•AGE•GENDER•RACE GEOGRAHIC

•LOCATION•STATEWISE

PSYCHOGRAPHIC•CELEBRATIES WHO HELPEDOBAMA IN WINNING

CELEBRITY SUPPORTERS

ATTRACTING THE YOUTH

• Special Remarks On His Website:

my.barackobama.com

• Barack Obama used established techniques to attract friendship, loyalty and trust and to create a compelling and attractive image that few can resist.

• Brilliantly exploiting a mix of traditional media and modern technologies.

• Commercial time on Comedy Central, VH1, MTV and Spike. • Offline, retail outlets ("Obama branches") covered the whole of the US,

offering accessories and memorabilia such as his "Change the World" T-Shirts, Mugs, etc.

• Concerns over the availability of student loans and how families will cover their college costs continue to be at the forefront of young voters' minds.

• Understanding the Target Audience, Youth and their needs.• With younger voters, for instance, they made use of text

messaging; for older voters, they sent short, concise emails. • Barack Obama selects dotMobi for his mobile campaign.

• California • Colorado • Connecticut • District of Columbia • Delaware • Florida • Hawaii • Illinois • Indiana • Washington

• Nevada• Vermont• New Hampshire• New Jersey• New Mexico• New York• North Carolina• Ohio• Oregon• Pennsylvania• Rhode Island• Wisconsin

WHY THEY SUPPORTED HIM??

•ECONOMIC CRISIS•IRAQ WAR•RISING INFLATION•LACK OF EMPLOYMENT•EDUCATION•ENVIRONMENT•HEALTH ISSUES

KASHMIR ISSUE– TERRORIST ACTIVITIES– MUMBAI ATTACKS – SUBSIDIES TO PAKISTAN

NUCLEAR DEAL - INDIA : A STRONG DEMOCRACY

OUTSOUCING– AMERICANS GOING ABROAD– IMPOSING TAXES– PROVIDING TAX INCENTIVES – YOUTH TO CONCENTRATE ON STUDIES

• OBAMA’S ADVISOR• INDIAN AMERICAN• WORKS FOR GOOGLE.ORG• PERSON OF THE YEAR, IN 2003• PHILANTHROPHY WORK• AN ASSET IN OBAMA’S TEAM

•http://donedems.com/2008•http://www.google.co.in/•http://answers.yahoo.com/•http://wordpress.com/tag/bhama-obama/•http://timesofindia.indiatimes.com/•www.wikipedia.com•www.slideshare.com•www.esnips.com•www.barackobama.com•http://www.brandweek.com•http://www.dailymail.co.uk/news/worldnews/article•http://www.slideshare.net/rascorpion/segmenting-targetting-for-obama-campaign-presentation

•http://www.huffingtonpost.com•http://www.telegraph.co.uk/news/worldnews•http://my.barackobama.com

THANKS!!!!