BAPC 2010 - Social Media
31
demystifying social media jacky morgan
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Cutting through the confusion of Social Media. Networking online is similar to offline, just the venues are different!
Transcript of BAPC 2010 - Social Media
demystifying social mediajacky morgan
what the google is it?
•like the “emperor’s new clothes”
•new medium, rules and jargon
•the uninitiated are easy to spot
•each “venue” has its idiosyncrasies
The biggest myth
•your business will die if you don’t embrace social media
the social media bandwagon
“where there’s confusion there’s money to be made”
it’s about attention
it’s about attention
it’s about attention
it’s about attention
it’s about attention
or you can earn attention by creating
something interesting and valuable and then publishing it online for free:
a blog, a research report, photos,a twitter stream, an ebook, a facebook
page
where i hang out
•twitter@shiremarketing
where i hang out
•twitter@shiremarketing
•linkedin personal profile
groups – print & marketing
events
where i hang out
•twitter@shiremarketing
•linkedin personal profile
groups – print & marketing
events
•blogging less than i should
where i hang out
•twitter@shiremarketing
•linkedin personal profile
groups – print & marketing
events
•blogging less than i should
•you tube for clients
in a nutshell…
facebook is like a pub
an informal place where people get together, have a drink, chat and swap stories
in a nutshell…
linkedin is more like a conference
business-like, watch your language and dress smartly
in a nutshell…
twitter is the cocktail party
chatty, high-energy, but out to impress
in a nutshell…
youtube is like glastonbury
pretty much anything goes!
myth #1: “my customers don’t use it”
•selling to marketers or designers?
•if they’re not they will be
•“go fishing where your fish go”
•use “flowtown” or similar to check
•it’s not just customers, think:-• prospects • prospective employees• suppliers• wider industry
myth #2: “i won’t have anything to say”
•it’s not about talking - it’s about listening, engaging and sharing
•it’s about • relationships• community• conversation
•doesn’t have to be jaw dropping
•shouldn’t be all about YOU
myth #3: “it won’t help me sell print”
•to trade online you NEED online credibility
•if you believe in networking offline the opportunities are multiplied online
•sales enquiries are not unknown
•real benefits are connections
visibility
•the ROI on any conversation is rarely measurable
myth #4: “i don’t have time for it”
•then don’t do it yourself
•choose a brand ambassador
•have an sm policy
•“getting it” is the time investment
•perhaps 20 minutes a day
•but revisit and evaluate
facebook size isn’t everything
total facebook users 27,969,360
uk in the list 3
penetration of population
44.86%
twitter 20% of all tweets mention a brand
twitter tweeting printers
twitter how not to tweet!
twitter how not to tweet!
you tube
thank you :)
