Crowdsourcing in the Heritage Domain:Beyond the Pilot

Lotte Belice BaltussenBeeld en Geluid

Johan Oomen Beeld en Geluid & VU University Amsterdam

Lora AroyoVU University Amsterdam

21 june 2011 | Europeana WWI Centenary meeting

1.Classification2.Correction and transcription3.Contextualisation4.Complementing collection5.Co-curation6.Crowdfunding

GLAMs:6 kinds of

crowdsourcing…

please comment!

Oomen and Aroyo 2011http://www.cs.vu.nl/~marieke/OomenAroyoCT2011.pdf

…linked toGLAM work processes

Source: Digital NZhttp://makeit.digitalnz.org/guidelines 3.0 New Zealand

…linked toGLAM work processes

Oomen and Aroyo 2011http://www.cs.vu.nl/~marieke/OomenAroyoCT2011.pdf

ClassificationCorrection and transcription

Contextualisation

Complementingcollection

Co-curation

UK_Soundmap Complementing collectionComplementing collection

http://sounds.bl.uk/uksoundmap/index.aspx

Wir Waren so Frei

Deutsche Kinematek + Bundeszentrale für politische Bildinghttp://www.wir-waren-so-frei.de

Started in Summer 2008:7,000+ images, films and storiesMost objects CC licensed

Complementing collectionComplementing collection

1001 Stories of Denmark

Source of data above: http://www.coe.int/t/dg4/cultureheritage/heritage/ehd/3eforum/PresentationMetteBom_E_Forum2010.pdf

Heritage Agency of Denmarkhttp://www.kulturarv.dk/1001fortaellinger/en_GB

Started in 2009:1.001 stories (by pros)20,000 monthly users899 Facebook fans5 widgets

Complementing collectionComplementing collection

Steve.museum“Steve is dedicated to exploring the effectiveness of social

tagging for accessing art museum collections online and engaging audiences.”

1 year 2,017 users 36,981 tags 1,784 images super taggers: 11 users

contributed 20.4% of the tag set

Source: Trant, Tagging, Folksonomy and Art Museums: Results of steve.museum’s researchhttp://conference.archimuse.com/files/trantSteveResearchReport2008.pdf

ClassificationClassification

Waisda? What’s that?

Allows people to annotate audiovisual archive material

in the form of a game.

ClassificationClassification

• Netherlands Institute for Sound and Vision (project management, content, research)

• KRO (concept, content, PR)• VU (research within PrestoPRIME)• Q42 (developer)

Project partners pilot

12

• Time-related metadata• Social tagging (bridging the semantic gap)• Interaction between the archive /broadcaster and

the public• Gathering data for further research

• Efficiency?• New business model?

Added value

How does it work?Scoring:• Basic rule – players score points when their tag exactly matches the tag entered by another player within 10 seconds• Multiple other scoring mechanisms to create various tag incentives

Scoring as filter

Outcomes

• Matches in Waisda? • Matches GTAA / Cornetto

• Stats

• 340,551 tags added to 604 items, 42,068 unique tags• 39.134 pageviews, 555 registered players, 10,926 visits• Average playing time 6min45, 4.287 sessions

Generating a constant flow of traffic is a challenge! Important: Partners, publicity on external websites with relevant communities and a large number of visitors.

Example FWAW, in one week:

• Triple # of tags to 160.000

• Double # of registered players to 362

Source: Jakob Nielsen’s Alertblog 9 October 2006

Evaluation

Evaluation

‘Fun’+

Competition+

Altruism+

Content+

Reward+…=

Motivation

Five rules for museum content

1. Discoverable – it is where I am and where I look for it.2. Meaningful – I can understand it. 3. Responsive – to my interests, moods, location.4. Useable/Shareable – I can pass it on and share. 5. Available in all three locations – online, onsite and offsite.

Source: Seb Chan, Powerhouse Museum, 2009 http://www.powerhousemuseum.com/dmsblog/index.php/2009/10/29/five-rules-for-museum-content-via-amsterdam/

Open Images

Open media platform for online access to audiovisual archive material, available for free (creative) reuse.

Built by Sound and Vision & Knowledgeland but designed for participation by others (other institutions).

• About 1,200 Open Images items are on Wikimedia Commons (12% of video content).•These items are used on 350 Dutch and 200 international articles on Wikipedia•In one month (December 2010) these articles were consulted almost 1,2 million times.

Tips and lessons learned

• What are your success criteria?• How do you motivate your target

users?

• Red existing reports and literature!• Keep learning and improving!

Evaluate

Martorrel

Get out there

Source: Minnesota Historical Societyhttp://www.slideshare.net/mnHistoricalSociety/museum-social-media-planning-worksheet

...recommended readingblogs, feeds, people

• http://museumtwo.blogspot.com/• http://80gb.wordpress.com/• http://themuseumofthefuture.com/• http://www.delicious.com/RuncocoProject/• @ammeveleigh• @archivesopen• @digitalst• @microtask• @mia_out • @museweb• @runcoco• @wittylama

This presentation was based on Oomen and Aroyo 2011: http://www.slideshare.net/PaulaUdondek/crowdsourcing-in-het-cultureel-erfgoed-kansen-uitdagingen

Thanks!Twitter: @lottebeliceEmail: lbbaltussen@beeldengeluid.nl

@johanoomen / @laroyoSpecial thanks to Maarten Brinkerink (@mbrinkerink)

http://blog.waisda.nlhttp://waisda.nlhttp://www.openimages.eu