and Twitter Ivan CordovaRoosevelt University BADM104 Social Media and Marketing

Situation

Joined twitter in 2008 and wanted to increase sales through more effective lead generation, engage existing followers, increase sales conversion rates and improve the return on investment of their marketing dollars.

How to get that done ?

Action

● Use of promoted accounts

● Use of promoted Tweets

Action

● Content rich account that links followers to their other social media blogs.

Results

● 150% increase directly from Twitter. *● By using twitter to promote other social

media, they were able to make it on the top 30 most influential marketing blogs of 2013.*

*Source

Results

● 46% lower cost per-lead. *

● 32% ROI*● $255,000 in revenues the first year the software

was released to $15.6 million in 2010.**

Source1*

Source2**

Results

Learning

● Promoted tweets can help advance your business.

● Practicing what you preach adds credibility to your company.

● Keeping tweets professional helps you keep professional followers

● Leverage your creativity to keep you interesting.

Learning

● http://techcrunch.com/2011/06/16/hubspot-acquires-marketing-softwa

re-startup-performable/

● http://venturebeat.com/2008/05/16/marketing-software-company-hubs

pot-raises-12m/

http://www.crmsearch.com/hubspot-social-marketing.php

● http://fortune.com/2011/08/08/hubspot-wants-to-be-salesforce-com-fo

r-small-business/

● http://www.crmsearch.com/hubspot-social-marketing.php

Source