Bad for Business: Is your candidate experience damaging your brand? [Webinar version]
Transcript of Bad for Business: Is your candidate experience damaging your brand? [Webinar version]
Alli Baker & Fiona Anson
Workible
Bad for Business: Is your candidate experience
damaging your brand?
Directors of
A bad Candidate Experience can turn an Advocate for your brand into an Activist against your brand.
Workible
Workible
beware the WHISPERING CAMPAIGN!
38% are less likely to use a
product or service
83% will share their experience with family & friends
64% will spread the word
on social media
WorkibleSource: Mystery Applicant
and the RIPPLE EFFECT
42% would never seek employment at the
company again
22% would tell others
not to workthere
9% would tell others not to purchase products or services from the
companySource: CareerBuilder
Workible
Other “Ripples” of a Poor Candidate Experience
• Lost sales to the public
• Weakened product brand image
• Higher offer rejection rates
• Employer brand image damage
• Reduced employee referrals
• Top performer mid-process dropouts
• A loss of return candidates
• Higher website drop rates
• Loss of a competitive advantage
• The loss due to candidates’ word-of-mouth
• More hiring mistakes
• Managers and recruiters will aim lower
• Decreased retention rates
• New hires will unfortunately copy and perpetuate the legacy of a poor candidate experience
• Loss of career counselor referrals
• Legal issues
Workible
So, what constitutes a bad applicant experience?
• Employer never bothered to let them know the decision after the interview
• Found out during the interview that the job didn’t match what was written in the job ad
• The company representative didn’t present a positive work experience
• The company representative didn’t seem to be knowledgeable
• The Employer never acknowledged receiving their application Workible
Workible
40% of organisations plan to
increase their investment in talent communities
over the next 12 months
Source: Aberdeen Group
Hired or not, if workers had a positive candidate experience...
90% would encourage others to join the
company in the future
37% tell others to seek employment there
23% be more likely to
purchase products or services from the
company
Source: CareerBuilder Workible
Workible
Guidelines for a Positive Candidate Experience:
Treat candidates with the same
attention you give your customers
Create a consistent,
personalised end-to-end
journey
Proactive communication
Leverage technology
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REINVENTING RECRUITMENT
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Alli Baker
Fiona Anson
BakrAlli
FionaAnson