Improving Your Candidate Experience
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Transcript of Improving Your Candidate Experience
jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
The Next WaveOf Interactive Recruiting
Candidate ExperienceThe good, bad,
and ugly
jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
Agenda
Quick Stats & Overview
Past: Your Web 1.0 Career Site
Future: What Is A Web 2.0 Career Site
Key Areas To Improve Candidate Experience
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Stats Flash
“Jobseekers revealed the importance of a well‐designed, effective recruitment site:
• Ninety‐four percent (94%) of job seekers reported that they use corporate Web Sites during their job searches
• Seventy percent (70%) use the sites to determine where to interview
• Forty three (43%) indicated they became interested in working for a company because of a the Web Site
• Conversely, 25% of job seekers rejected potential employers based solely on the Web Site.”
Wetfeet.com Study, 2006
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Stats Flash
More information by industry leaders:
• 90% of career site visitors do NOT apply for jobs when on company career sites. ‐ Dr. John Sullivan
• Over 50% of candidates who start the apply process, don’t complete it in most ATS systems. ‐ Several Clients
• Most companies don’t know where their jobs are online.‐Me
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The Talent Shift
Pre Web Web 1.0 Web 2.0
Craigslist
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Agenda
Quick Stats & Overview
Past: Typical Web 1.0 Career Site
Future: Web 2.0 Recruiting Strategy
Key Areas To Improve Candidate Experience
jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
Web 1.0 Interactive Strategy
Corporate Career Site
Career Site
Job Search
Apply Process
ATSPowers Career Site
Jobs
Applicants
$$ Job Boards
- Monster- Career Builder- Hot Jobs- + 60,000 Others
Candidates
- Active People Only- < 1% Of Internet Users- Machine Gun Apply- Shared With
Thousands Of Other Recruiters
Not Driving Direct Traffic
Not Capturing Passive Candidates
Not Measuring Sources
Not Using New Web 2.0 Sources
Not Marketing To Applicants, Employees,
Search Engines, Social Networks
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Web 1.0 Interactive Strategy
Corporate Career Site • Heavy HR Speak (Versus Authentic/Reality)• Benefits• Culture• Diversity
• One Way Communication (Versus Two Way)
• Text/Graphics Oriented (Versus Media)
• Process Oriented (Versus Marketing Oriented)
• Post Jobs And Wait (Versus Market & Attract)
• Use 3rd Party Recruiters Network
(Versus Build Own Talent Community)
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Agenda
Quick Stats & Overview
Past: Typical Web 1.0 Career Site
Future: Web 2.0 Recruiting Strategy
Key Areas To Improve Candidate Experience
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Most Web 2.0 Recruiting Attempts
Outlook/CRM
Social Networks
Blogging
Micro Sites
- Talent Targeted- Pay-Per-Click- Email Response
or Job Re-Search
www
Highly Fragmented Activities (No Strategy)
Hard To Scale For Larger Companies
If Recruiters Leave – So Does Their Data/Network
Not Driving Candidates Through Centralized Process
Hard To Measure Results
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Marketing Platform
Web 2.0 Online Recruiting Strategy
Career Site
Job Search
Apply Process
ATSPowers Career Site(Process Management)
Jobs
Applicants
Job Boards
Talent Landing Pages
Job Distribution
Talent Community
Live Chat
Recruiting Dash Board
Email/RSS Marketing
Social Networking
Easy Apply℠
Keyword Targeting SEO/Organic
SEM/PPC
Social Networks
Job Classifieds
Employee Referrals
Past Applicant & Alumni
Mobile Recruiting
Video/Blogs/RSS
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Distributed Net Social Networks
Blogs
Job Aggregators
Search Engines
Email/RSS
Job Boards
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Distributed Net
• No branding• No links to career site• No action other than apply
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Distributed Net
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Agenda
Quick Stats & Overview
Past: Typical Web 1.0 Career Site
Future: Web 2.0 Recruiting Strategy
Key Areas To Improve Candidate Experience
jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
Key Areas To Improve:
• Job Search On Home Page (Keyword & Links)
• Job Level Profiles (SEO)
• Branded & Actionable Job Content (Pull)
• Simplify Your Apply Process
• Offer Simple Subscribe (Talent Community)
• RSS Yourself
• Go Multi‐Media
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Job Search On Career Home Page
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Job Search On Career Home Page
Pulls Jobs From 8 ATS Systems
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Job Search On Career Home Page
Below Fold
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Job Search On Career Home Page
Example: Current Home Page
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Job Search On Career Home Page
Example: Future Home Page
Job Profiles:• Nursing Careers• Physician Careers• Medical Technologist
Powered Widgets
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Job Search On The Home Page
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Job Search On The Home Page
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Job Level Profiles
Provides Candidates With “Day In Life”
Overview
Capture Passive Candidates
Instantly Shows Matching Jobs
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Job Level Profiles
• Drives traffic directly from Google• Lands them on relevant page• 1 click from applying for jobs• Captures passive candidates
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Branded & Actionable Job Content
View Jobs
View Jobs
View Jobs
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Make Each Job Branded & Actionable
Search All JobsView More Jobs Like This
Typical Job Landing Page With Jobs2Web
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Simplify Your Apply Process (Yes – this as an actual apply process)
1. Unicru
2. Find Location
3. Store List
4. Apply, FAQ, Restart
5. Introduction
6. False InfoWarning
7. EEO
8. Cookies/IPSecurity
9. Restart Code Info
10. Want Restart Code?
11. Yes = Setup Code
No = Confirm No Setup Code
12. Zip, SSN
13. Name & Address
14. Zip, SSN
15. First, Last, DYH Middle
16. Middle
17. Phone #’s, Email
18. Address
24. Copy Of Credit Report
25. FCRA Disclosure
32. Your Age Group
33. Job In Retail Store?
19. How Long?
20. Fair Credit
21. Choicepoint Info
22. I Know Choicepoint
23. Right To Withdraw
26. Consent To Authorize
27. 4 Digit Authorize
28. 4 State Select
29. Want Copy Of Credit Rep?
30. Over 21 & Driver Job?
31. Proceed To Apply
34. Which Job (Pick)
35. Availability (PT, FT, etc.)
36. Apply To Another Job?
38. Schedule
39. Worked At BBY In Past?
40. How Did You Find Us?
41. Gender, Race
47. 6 Mo’s In Retail Or CS?
37. Hourly Pay, Start Date
42. US Citizen, Drug Check OK
43. Drug Test Policy
44. Willing To Do Drug Test?
45. WW Public, Fired In Past?
46. Disciplined, # Of Jobs/3 Yrs
48. Apply To Ark, MO, etc.
49. Criminal Back Check
50. Apply To CA, CT, MA, HI
51. Felony?56. College?
57. Vocational School?
62. References
63. Starting Questions
52. Any Crime?53. Apply To CA,
CT, MA, HI 54. Date Of Birth
55. Attending High School?
58. Employ Experience?
59. Starting Job Title
60. Current Title, Pay
61. Comments Why Hire?
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Simplify Your Apply Process (Actual Apply Process)
Best Buy, North America's leading retailer of technology and entertainment products, is looking for dynamic people who share our values:
Have fun while being the best
Learn from challenge and change
Show respect, humility and integrity, and
Unleash the power of our people
Transfers Data To Your ATS System
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Offer Easy Subscribe Feature
Provide Passive Candidates An Easy Way To
Watch For Jobs
Doesn’t Require Full Application
Captures Basic Contact Info
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Offer Easy Subscribe Feature
Referral Source & Keywords (Search Engine, Friend, Job Board)Keywords/Categories Subscribed ToJobs Applied ToIP Address (City, State, Zip)
Hidden Fields
Captures Candidates
“Business Card” Data
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Drives More/Repeat Applicants
Capture Passive/Future CandidatesVisitors
How To Build Your Community
Your Career Site
Capture All Interested Visitors
+ All ApplicantsApply
Join TalentPool
Bill [email protected] AnalystChicago, IL
Leslie [email protected] TesterSan Diego, CA
Jeff [email protected] AdminPortland, OR
Don [email protected] DeveloperBoston, MA
Sue [email protected] ManagerSacramento, CA
John [email protected] AnalystSeattle, WA
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Captures “Leads” From Your Career Site
Applicants In ATS System
Capture Passive/Future Candidates
Bill [email protected] AnalystChicago, IL
Leslie [email protected] TesterSan Diego, CA
Jeff [email protected] AdminPortland, OR
Don [email protected] DeveloperBoston, MA
Sue [email protected] ManagerSacramento, CA
John [email protected] AnalystSeattle, WA
Sends Leads Into Your CRM Real‐Time
Your sourcing teams can make contact with passive candidates who only visited your site.
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Leverage Daily Recruiter Contacts
Grows Your Talent Community
Bill [email protected] AnalystChicago, IL
Jane [email protected] DeveloperMinneapolis, MN
Stan [email protected] ManagerBoston, MA
Leslie [email protected] TesterSan Diego, CA
Jodi [email protected] DesignAustin, TX
Jeff [email protected] AdminPortland, OR
Your Recruiting & Sourcing Team
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Your Talent Community In Action
Cultivates Your Talent Community
Bill [email protected] AnalystChicago, IL
Jane [email protected] DeveloperMinneapolis, MN
Stan [email protected] ManagerBoston, MA
Leslie [email protected] TesterSan Diego, CA
Jodi [email protected] DesignAustin, TX
Jeff [email protected] AdminPortland, OR
Your Career Site
Job Title:Business Analyst
Location:Chicago, IL
Keywords:Project ManagerSharepoint
Job Title:Business Analyst
Location:Chicago, IL
Keywords:Project ManagerSharepoint
Job Title:Business Analyst
Location:Chicago, IL
Keywords:Project ManagerSharepoint
Finds Matching Members
Emails Job Alert
Drives Them To
Site
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Capture Your Lost Applicants
Candidates That Don’t Finish Apply
Captured In Talent Community
Candidates In ATS
50%
50%
99%10%
CRMRecruiter Follow Up
+25% to +50%
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RSS Yourself
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Go Multi Media
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Go Multi Media
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Offer Live Support
• Easy To Manage• Shows Who’s Online• WOW For Candidates
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Benefits Of Web 2.0 Recruiting
• Search Engines • Job Aggregators• Social Networks• Viral Marketing
Attract
• Passive Candidates• Active Candidates• Mobile Candidates• More Applicants
Capture
• Email Job Alerts• Employee Referral
Marketing• Re‐Recruiting
Communicate
• Visitor Traffic• Search Rankings• Sources Of Applicants• Cost Per Hire
Measure
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Measure Your Recruiting Program
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Measure Your Recruiting Program
Job Feeds
craigslist
Talent Landing Pages (SEO)
Future (Paid Boards)
Referrals
CandidatesEmployees
Mobile Marketing
Social NetworksPay‐Per‐Click (SEM)Corporate Site
jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
The Next WaveOf Interactive Recruiting
Questions?