Baby Block - Gamification in healthcare - Manu Melwin Joy
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Transcript of Baby Block - Gamification in healthcare - Manu Melwin Joy
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BABY BLOCKGamification in Healthcare
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Prepared By Manu Melwin Joy
Assistant ProfessorSCMS School of Technology and Management
Kerala, India.Phone – 9744551114
Mail – [email protected]
Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.
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BABY BLOCK• UnitedHealth is
experimenting with several
gamification models,
including one that uses
financial incentives to keep
its members engaged over
the long run.
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BABY BLOCK• The game, called Baby
Blocks, is offered to 50,000
pregnant members in seven
states and is designed to
encourage women on
Medicaid to attend all their
prenatal checkups.
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BABY BLOCK
• The women can
unlock “blocks” in
the game by going
to those
appointments.
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BABY BLOCK
• After they attend key
checkups, they can
receive rewards, such
as gift cards for
maternity and baby
clothing.
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BABY BLOCK• In 2012, the company says,
2,296 members actively used
Baby Blocks pilot, logging 7,098
prenatal appointments and
unlocking an average of 3.1
prenatal blocks per member.
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BABY BLOCK• “We do think financial
incentives are
important,” says
Arrianne Hoyland, game
producer for innovation
and R&D at United.
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BABY BLOCK
• “We felt using
extrinsic rewards
could increase
engagement.”
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