B2H - Business to Human
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Transcript of B2H - Business to Human
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2B Hby Baldwin Berges
www.BD-Insider.com
B u s i n e s s t o H u m a n
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Paradox?Technology brings us closer together
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Technology is driven by the human desire to connect with each other
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Well… not always
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Travel to discover each other
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Travel even further…
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Further, faster…
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…very far away
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Indirectly communicate with each other…
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Share stories and knowledge with each other…
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Directly communicate with each other from a distance
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…all the time
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Communicate with everyone at once
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See each other
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Sleep with each other!
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Belonging is a basic need
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46,2%
15-44
19,7%
45-64
7,9%65+
source: UN, Dept. of Economic and Social Affairs, Population Division (2011).
26,1%
0-14
Global age groups
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Does this get you excited?
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What will it look like on one of these?
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People willingly trade their privacy to connect with each other
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Technology becomes irresistible when….
…it provides an enhanced human experience
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“The internet will soon disappear…”
Eric Schmidt - CEO, Alphabet
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Remember, people embrace technology when it lets them
connect with other people
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So why does finance believe that it is a good idea to let humans deal with robots?
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Technology can assist us in making closer personal connections with more
customers than ever before
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Investing is a big deal.
It’s about risking financial security
The key objective is to provide customers with comfort and earn their ongoing trust
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knowledge
trust
relationship relationship
knowledge
relationship
knowledge
trust
relationship
knowledge
trust
relationship
knowledge
trust
Prospect zone
Client zone
The opportunity of earning trust through education
Time
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Webinars
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This personal investment advisor uses a technology that lets him know everything about
his customer’s portfolio, risk appetite and level of investment
experience
Seamless access to personal investment advisors
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You’ve got to start with the customer experience and work back toward the technology - not the other way around…
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We can leverage today’s technology to create amazing
personal customer experiences
Finance needs to understand this if it wants to stay relevant
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Thank you!
2B HThere’s more about this on
www.BD-Insider.com