B2C Clothing in China

There are not many big guys!• Most chinese B2C websites are focusing on other

fields, like electronics, books, shoes…• Chinese are buying clothes on internet too, but

mostly on taobao.com.• The quality of taobao stores’ cloth is difficult to

control.

Who is working on this filed?• VANCL.com• They are a big hit a couple years ago. They are only

selling products of their own brand which mostly belongs to the low end market.

• Many well known clothing brands have their unknown websites. They are using taobao’s platform mostly.

That’s not enough!• Vancl already built up a new website called V+(

www.vjia.com) which is a B2C webiste focusing on selling clothing including many different quality brands.

• It’s still a growing field before there are big guys to occupy and monopolize it.

Other findings• P.S. There are similar chances on B2C for grocery.

Now the logistics power in China’s big city can totally handle the delivery issue on time.

• P.S. The most creative ads on B2C website belong to the adults product store.