S H I N E M A R K E T I N G

WEBSI TE DES IGN FOR BUS INESS LEAD GENERATION

A C O M P A N Y

W H O W E A R E :

A dedicated team of 10 designers, developers &marketing

consultants, based in South West London

W H O W E W O R K F O R :

W H A T W E D O : B U S I N E S S L E A D G E N E R A T I O N

C R E D I T P A L

WHAT WE DID

• Identified core decision

makers

• Identified what

information they need

• Created content and a

website structure that

makes it easy to find

• Refreshed branding

and visual style

THE RESULTS

• Easier to set meetings

• Prospects are better

prepared

• Shortened sales cycle

from months to weeks

• Better brand

recognition

W H A T W E D O : B U S I N E S S L E A D G E N E R A T I O N

M A R S T O N & L A N G I N G E R :

B E S P O K E G L A S S B U I L D I N G S

WHAT WE DID

• Restructured homepage

to signpost the design

services

• Created clearer landing

pages with clear calls to

action and evidence of

their capability

• CMS allows creation of

pages for specific

products (Pool houses,

Conservatories etc)

THE RESULTS

• Increased enquiries

and bookings of design

consultations

• Lower bounce rates

• Ability to manage the

PPC campaign in-

house

W H A T W E D O : B U S I N E S S L E A D G E N E R A T I O N

C O L E M A N S C T T S – L E G A L S E R V I C E S

WHAT WE DID

• Refreshed the branding which had been grown through 4 acquisitions

• Created a site with sections editable by each business unit

• Created editable PPC landing pages

• Integrated with the claims management system for debt collection cases

THE RESULTS

• Search is now the biggest

source of new case leads

• More clients buy from

more than one service

• New online-only debt

collection service added

at competitive costs

• Content and PPC activity

now controlled by the

client.

W H A T W E D O : B U S I N E S S L E A D G E N E R A T I O N

K E N N E D Y H Y G I E N E

WHAT WE DID

• Website in 4 languages

that allows local-only

content (e.g. local

news & events)

• Dynamically produced

product sheets for sales

teams

• Integrated email

marketing with site

content

THE RESULTS

• Reduced costs of site

management by 2/3

• More email activity and

sales contacts

• Consistent product

information managed

by head office

• Increased volume of

online leads

W H A T W E D O : B 2 C L E A D G E N E R A T I O N

L U C E B Y H O T P O I N T – K I T C H E N

A P P L I A N C E S

WHAT WE DID

• Website integrated with social media activity

• All content managed via website CMS

• Able to allow user-generated content (e.g. photos and testimonials)

• “Find my nearest” dealer locator

THE RESULTS

• Highest trafficked

brand site at Indesit

• Largest facebook&

twitter following

• More dealer leads than

other sub-brands

• Dealers actively

requesting the brand

M A R K E T I N G : E M A I L M A R K E T I N G

A D D I T I O N A L S E R V I C E S

Shine can support our clients growth

after launch with ongoing marketing

services including:

• Email Marketing

• SEO

• Online Advertising

F O R M O R E I N F O

SHINEMARKETING.COM

C O M P A N Y