B2B Marketing Leaders Forum · Lead Generation Outbrain Advertorial Incentive Affiliates Brand...

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B2B Marketing Leaders Forum OLIVER ARSCOTT + JOE ESCOBEDO

Transcript of B2B Marketing Leaders Forum · Lead Generation Outbrain Advertorial Incentive Affiliates Brand...

Page 1: B2B Marketing Leaders Forum · Lead Generation Outbrain Advertorial Incentive Affiliates Brand Ambassadors Sponsored Content Native Advertising PAID MEDIA EARNED MEDIA SHARED MEDIA

B2B Marketing Leaders Forum

OLIVER ARSCOTT + JOE ESCOBEDO

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Hi, I’m Joe Escobedo

Content Strategy Advisor For Fortune 500 Brands & Author

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Why?

• Website visits • Goal completions

• Purchases• Revenue generated

• Likes, comments• Video views

• Social shares • Customer testimonials

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How?

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Where?

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Which of these do you find most challenging?

● Why?● How?● Where?

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The Cushman & Wakefield Story

Oliver Arscott

Senior Content Manager, APACCushman & Wakefield

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Do you have similar challenges?

If so, how did you address it?

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Advertorial .

Advertorial .

Winfreight advertorial

Winfreight advertorial

AE advertorial

AE advertorial

Ap. Outbrain Rep DF Gov V7

Ap. Outbrain Rep DF Gov V7

Advertorial IHMA

Advertorial IHMA

Hypoxi Advertorial

Hypoxi Advertorial

Outbrain Click Prediction - Machine Learningcs229.stanford.edu/proj2016/report/HoachuckSinghYamada... · 2017-09-23 · Outbrain Click Prediction Julien Hoachuck, Sudhanshu Singh,

Outbrain Click Prediction - Machine Learningcs229.stanford.edu/proj2016/report/HoachuckSinghYamada... · 2017-09-23 · Outbrain Click Prediction Julien Hoachuck, Sudhanshu Singh,

MEDIA PORTFOLIO: HARRODS TIMES POSITION PER ISSUE Cover ... · LHP LHP (first and second) £12,500 LHP LHP Premium £10,900 LHP Standard £9,600 Advertorial DPS £21,200 Advertorial

MEDIA PORTFOLIO: HARRODS TIMES POSITION PER ISSUE Cover ... · LHP LHP (first and second) £12,500 LHP LHP Premium £10,900 LHP Standard £9,600 Advertorial DPS £21,200 Advertorial

David at outbrain sept 18 final

David at outbrain sept 18 final

Outbrain click prediction by vishalchangrani

Outbrain click prediction by vishalchangrani

Ap. outbrain brasil brands gov v7

Ap. outbrain brasil brands gov v7

RAD Advertorial

RAD Advertorial

ADVERTORIAL ADVERTORIAL SUGAR WHARF: …...ADVERTORIAL ADVERTORIAL See˚sales˚representative˚for˚details˛˚ Prices˚and˚specifications˚are˚subject˚to˚change˛˚E˛&O˛E˛˚˝˙ˆ

ADVERTORIAL ADVERTORIAL SUGAR WHARF: …...ADVERTORIAL ADVERTORIAL See˚sales˚representative˚for˚details˛˚ Prices˚and˚specifications˚are˚subject˚to˚change˛˚E˛&O˛E˛˚˝˙ˆ

PROGRAM BERBAYAR ADVERTORIAL PT SIDOMUNCUL PADA MEDIA ...

PROGRAM BERBAYAR ADVERTORIAL PT SIDOMUNCUL PADA MEDIA ...

Capacity Challenges at Outbrain - Nir Kriss, Outbrain - DevOpsDays Tel Aviv 2016

Capacity Challenges at Outbrain - Nir Kriss, Outbrain - DevOpsDays Tel Aviv 2016

Cd outbrain (for reversim)

Cd outbrain (for reversim)

EDITORIAL ADVERTORIAL

EDITORIAL ADVERTORIAL

MySQL DevOps at Outbrain

MySQL DevOps at Outbrain

Outbrain Brasil

Outbrain Brasil

Introduction to Outbrain Amplify

Introduction to Outbrain Amplify