B2B Account Based Marketing (ABM) Strategy Overview

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B2B ABM Strategy

B2B ABM Strategy Overview

Key Planning Assumptions Based on Research

§ How Account Based Marketing (ABM) Translates to Revenue

§ ROI for Account Based Marketing (ABM)

§ Account Based Marketing (ABM) as a Percentage of the Overall Marketing Budget

§ Account Based Marketing (ABM) Adoption

§ How Account Based Marketing (ABM) Challenges

§ Is Tech a Barrier for Account Based Marketing (ABM)

§ Is Account Based Marketing (ABM) an Effective Use of Marketing Tech

B2B ABM Strategy Overview§ How ABM Translates to Revenue

Download an ABM Template @ fourquadrant.com/go-to-market-planning-templates/account-based-marketing-template/Source: eMarketer

B2B ABM Strategy Overview§ The ROI of ABM Investments


B2B ABM Strategy Overview§ The Percentage of Marketing Spend Allocated to ABM


B2B ABM Strategy Overview§ What is the Adoption of ABM for US B2B Marketers


B2B ABM Strategy Overview§ The Challenges for Account-Based Marketing


B2B ABM Strategy Overview§ Is Technology a Barrier for Account-Based Marketing (ABM)


B2B ABM Strategy Overview§ Is ABM an Effective use of Marketing Technology & Data


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DOWNLOAD THE ABM Planning Template @ https://www.fourquadrant.com/go-to-market-planning-templates/account-

based-marketing-template/

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B2B ABM Strategy Overview

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B2B Account Based Marketing (ABM) Strategy Overview

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