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B EANDERSON, LIBRARY AB 243 4400
GAIL C
RThursday, August 27, 1998 MEDICAL COLLEGE OF GEORGIA Volume 8, Number 17
Research Indicates Broadened Importance of PlacentaTON! BAKER
The placenta, known to provide a fetus with essential oxygen and nutrients, apparently protects it from destruction as well by selectively suppressing the mother's immune system which should recognize the genetically different life as foreign.
Medical College of Georgia researchers have identified the mechanism that enables a fetus which has genes from bom the mother and father to survive in the mother, whose immune sys tem should eliminate the fetus, much like it would a donated kid ney or heart without immunosuppressive therapy.
"We are transplants for nine months of our lives before we come out into the world," said Dr. Andrew L. Mellor, molecular geneticist and immunologist and co-author on the study published in the Aug. 21 edition of the journal, Science. "Our discovery addresses the paradox of how mammals, such as human beings, survive in the potentially hostile environment of the womb."
MCG researchers have found that cells in the placenta, at die place where the mother and the developing baby interface, express an enzyme, indokamine 2.3-dioxygenase or IDO, which locally disables the mother's immune system by degrading tryptophan, an amino acid essential to survival of T-cells, the orchestrators of the immune system's response, Dr. Mellor said.
See "Placenta," page 4g,,5,;:/W .;•;.«!. ,«l:Kl'..; ,4^^
"Are You a Class Act? jGive Us a Call
Are you working toward a degree or otherwise fiutbering your education in your spare time? We'd like to share your acad emic aspirations with the MCG community in an upcoming arti-
J cle for the Beeper. If you'd like to relay your experience as a ? part-time student, and perhaps inspire others to do the same,
contact Christine Hurley Deriso, editor, at ext 1-2124 (phone), exL 1-6723 (lax), [email protected] (e-mail) or drop by her office, loom 1050 of the Alumni Center.
Division of Institutional Relations
Medical College of Georgia
Augusta, Georgia 309'2
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ISD Expects Year 2000 to Arrive with Whimper, Not Bang at MCGCHRISTINE HURLEY DERISO
Call Dwain Shaw's voice mail and you'll get the gist of his preoccupation: "Hi, this is Dwain Shaw," his voice intones. "There are 528 days left until the year 2000."
Why the countdown? Is he planning the ultimate millenni um bash? No. Mr. Shaw, Medical College of Georgia director of Information Services and Year 2000 project director, will be too busy working to cel ebrate on Dec. 31, 1999. He's in charge of ensuring mat when MCG employees wrap up then- New Year's holiday, they can return to business as usual.
That's a much taller order man many people realize. "Computer hardware and other embedded systems were manu factured and designed with [a] two-digit-year dating system, and computer software code mirrored mis industry over sight," explains MCG's website (www.isd.mcg.edu). "hi other words, if the current year dating system is not corrected at both the hardware and software lev els by the turn of the century, most (if not all) computers will
Dale Chernich (left) and Dwain Shaw
not be able to discern between the years 1900 and 2000."
If mat sounds too esoteric to be of interest to you, consider the implications: Personal com puters, traffic lights, elevators, planes, automobiles, cellular phones, videocassette recorders, digital watches and microwave ovens are just a few of the items that could malfunction. Databanks keeping scores of important records, such as research results or immunization files, could be wiped out
Direct-deposit checks could be stranded. Lifesaving pace makers or defibrillators could become inoperable.
Of course, this is the worst-case scenario, and Information Services is doing everything possible to make sure mat Jan. 1, 2000 is as smooth-running and unevent ful on campus as the day before. The trick is to make sure every piece of computer-
See "Y2K," page 3
'It's a Miracle!' Employee Finds Lost DogCHRISTINE HURLEY DERISO
When Evelyn Casey came home from work June 14, she did the first thing she always does. She hurried to the back yard to greet her dog, HoUy.
Ms. Casey, an adminis- trative coordinator in the School of Medicine Curriculum Office, lives alone except for Holly, a mixed breed whom Ms. Casey rescued from the Richmond County Animal Shelter 10 years ago.
After playing with Holly for a few minutes that afternoon, Ms.
Casey ran an errand. When she got back, she made her usual beeline to the back yard. Holly was missing.
Ms. Casey was incredu lous. Where could she be? Holly couldn't get under or over the backyard fence, and she'd never tried to run away before. Ms. Casey's only clue was a nearby beer can. Had someone come by and let her out?
After frantically search ing for her without success.
See "Holly," page 2
Thursday, August 27, 1998 MEDICAL COLLEGE OF GEORGIA Page 2
MCG RoundupWho do people say you look like?Editor's note: This edition's Roundup question was asked to employees in Accounts Payable.
Diane Keaton. My father. My sister and I have always looked like him.
I've had lots of people call me other names, so I must have hundreds of doubles.
Wynona Judd. I wish I had her money.
My father. I have his dimples.
Sally Purvis Senior accounting assistant
Jacqueline Cooper Senior accounting assistant
Jean Garrett Senior accounting assistant
Dayna Washington Senior accounting assistant
Nancy Pearce Senior accounting assistant
...Hollycontinued from page 1
Ms. Casey took the next day off work, papering the area with fliers, calling veterinari ans and radio stations for help. "I got lots of leads, and I answered every one. But noth ing turned up," she said.
Despondent, Ms. Casey resumed her normal routine.
But nothing was the same. She missed Holly desperately. She asked her friends and colleagues to pray for her return.
Then, on June 26, 12 days after Holly's disappearance, Ms. Casey got a call. A woman visit ing her mother saw a dog who fit the description on a nearby flier.
Division of Institutional RelationsMedical College of Georgia
Augusta, Georgia 30912
DANIEL R. PEARSON PUBLISHER CHRISTINE HURLEY DERISO EDITOR
Beeper is published biweekly by Graphic Advertising, a private
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Opinions expressed by the writers herein are their own and are not
considered an official expression by the Medical College of Georgia.
The appearance of advertisements in this publication, to include
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Georgia of the products or services advertised.
News and photos are provided by the Division of Institutional
Relations. Direct correspondence about news to MCG Beeper,
FI-1052. Phone: (706) 721-4410.
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VP, University Advancement, Dr. James B. OsborneDirector, Public Relations and Marketing, Dale Crail
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Ms. Casey thanked her profusely for calling and rushed to the scene, about two miles from her home. But when she arrived, there was no sign of Holly. Ms. Casey called her and walked the area several times. Nothing. "I got back in my car and started crying. I was so dejected, so dis appointed. Then I looked out the window ... and there she stood! It was just a miracle, the most wonderful thing I'd ever seen. I know it was because of every body's prayers."
Holly was dirty and scared, but otherwise no worse for the wear. Her veterinarian said that considering the dog's age and the severely hot weather during her ordeal, Holly was extremely lucky to survive.
Since then, Holly has moved up in the world. She now stays indoors. And whereas Ms. Casey never indulged herself by installing air-conditioning, she decided only the best would do for Holly. Two days after Ms. Casey found Holly, central air- conditioning was installed in her home. There's no longer any mystery about where to find Holly: She's home—safe, sound, cool and collected.
CLASSIFIED INFORMATIONClassified ads are 25$ per word per issue, pre-paid and non-refundable (payment: check or money order only, payable to Graphic Advertising). Ads must be received in writing not later than one week prior to issue date.
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Thursday, August 27, 1998 MEDICAL COLLEGE OF GEORGIA Page 3
...Y2Kcontinued from page 1
ized equipment that recog nizes the date is Y2K-compli- ant — modified to recognize the year 2000. This is a mon umental task, but MCG is in excellent shape.
About three years ago, MCG began modernizing its mainframe applications, con trolling functions such as the payroll and budget. Dale Chernich, MCG's chief infor mation officer, had the fore sight to say, "While we're at it, let's make sure we're Y2K- compliant."
"Our good fortune is we've had people with vision, like Dale, and we've had excellent administrative sup port," Mr. Shaw said.
"Recognizing the problem existed was the first major task," Mr. Chernich said. "Once MCG administrators realized the extent of the problem, they quickly hopped on board and started looking for solutions." MCG President Francis J. Tedesco has appointed a Year 2000 Task Force with representa tives throughout the campus to work with Information Services toward Y2K compli ance.
The task force is going building by building, check ing and modifying, if neces sary, every piece of relevant equipment. "We've done a complete inventory of our mainframe applications, and all should be in compliance in plenty of time," Mr. Shaw said. "Within the next few months, we'll have all the desktop computers taken care of. We'll check clinical appli cations and academic and research instrumentation; research results can go down the drain if they're date- dependent and we aren't Y2K-compliant. All the while we are checking for compli ance in areas we know about, we'll tackle the problem of hidden chips we aren't sure about."
"The problem is one of magnitude," Mr. Chernich said. "So many little things need to be evaluated." And consider that even if MCG is in complete compliance, as anticipated, many of the orga nizations we deal with may not be. Banks, area hospitals, government and scores of other entities affect MCG's
functioning to some degree or another. Information Services frequently consults with other segments of the community to offer expertise and assistance.
The division wants no sur prises. The first priority is the safety of every patient, employ ee, student and visitor on cam pus. The second priority is the
continued smooth functioning of all affected devices in all areas of campus.
The staff will work through the night on Dec. 31, 1999. Mr.
Shaw predicts that at the stroke of midnight, the staff will share a moment of anx-
See "Y2K," page 4
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...Y2Kcontinued from page 1
ious silence: Are the elevators still running? Are traffic lights turning red or green on schedule? Are computers still humming along? That moment, Mr. Shaw predicts, will throughout the world be one of the most fascinating in history.
It is a mixed blessing, he said, that New Year's Day 2000 will fall on a Saturday. The good news: fewer people on campus. The bad news: When the full staff returns to
work Jan. 4, that day might be like New Year's Day all over again, with scores of employees potentially finding minor glitches in their operations and clamoring for quick assistance. Indeed, Y2K problems are expected to stymie civilization to some degree at least through the year 2005. So if Information Services employees snarl when you say Happy New Year 16 months from now, cut them some slack.
For more information about Y2K compliance at MCG, call
Mr. Shaw at ext. 1-4405, e-mail him at dshaw @mail.mcg.edu or send your questions about Y2K to the campus Y2K e-mail address (Y2K).
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...Placentacontinued from page 1
"Any situation where T-cells would be expected to respond but do not, we are now suspi cious of whether this mechanism is the reason why," Dr. Mellor said. Problems with this mecha nism may play a role in the development of autoimmune dis eases, such as lupus and arthritis, where the immune system begins reacting to its own tissue, and may explain why some fetuses spontaneously miscarry.
Knowledge of the mechanism may open up new treatment strategies to combat infectious diseases, tumors and autoim mune diseases and better immunosuppressive therapy for transplant patients, the researchers said.
"This opens up a fundamental new understanding of how the immune system regulates itself," said Dr. David Munn, pediatric hematologist-oncologist and co author on the study. "It's a new paradigm."
Study findings came about rapidly, within the last year, and began with Dr. Munn's studies in human blood cells of how certain cells disable T-cells.
He found that certain cells
called macrophages have the ability to stop T-cells from responding in vitro by depriv ing the cells of tryptophan. "The question was: Could this mechanism operate in vivo?" A review of scientific data showed that in the 1970s, Japanese researchers demon strated that IDO, the enzyme enabling cells to become "black holes" that suck in tryp tophan, was present in the pla centa. "Dr. Munn and I devel oped a hypothesis that during pregnancy, certain cells in the placenta also switched on this same enzyme that removes tryptophan by destroying it in large amounts. The conse quence was that the maternal T-cells that try to respond and reject the fetus were stopped in the beginning from doing that for the same reason that Dr. Munn found in the test tube," Dr. Mellor said.
They gave healthy, pregnant laboratory mice an inhibitor that stops cells from degrading tryptophan. "We predicted that the single act of stopping the
See "Placenta," page 5
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Thursday, August 27, 1998 MEDICAL COLLEGE OF GEORGIA Page 5
1998 FACTS Campaign Raises More Than $242,000CHRISTINE HURLEY DERISO
Medical College of Georgia faculty, retired faculty and administrators pledged $242,656.05 to the 1998 Faculty for the Advancement of Clinical Care, Teaching and Sciences (FACTS) campaign.
FACTS, an annual cam paign initiated in 1992, kicked off last spring and recently concluded for the year. The campaign was designed to familiarize faculty with the function of the MCG Foundation—a non-profit organization created to pro mote and administer MCG's endowment—and to raise funds to benefit the university. Donors may designate their gifts as unrestricted, for schol arships or for a specific area or project on campus.
The average gift this year was $536.85. The following areas had 100 percent partici pation: MCG Hospital and Clinics administration, School of Graduate Studies, School of Allied Health Sciences administration, School of Allied Health Sciences Department of Medical
...Placentacontinued from page 4
cells from degrading trypto- phan would allow the maternal T-cells to reject the fetus," Dr. Mellor said. "Our predictions were borne out by the experi ments. It was absolutely dra matic; every single fetus got rejected." In a separate set of mice, where the mother and father were inbred to be genet ically identical, the inhibitor appeared to have no effect: all the fetuses survived.
"The mechanism which we have come up with is an ancient one that is applicable to all mammals," Dr. Mellor said. "We think that this mech anism may answer the paradox — identified by the late Nobel prize laureate Sir Peter Medawar in 1953 — of how the 'foreign' fetus survives."
The research was funded with support from the Carlos and Marguerite Mason Trust, the MCG Department of Medicine and the National Institutes of Health.
Illustration, School of Dentistry Administration and Department of Medicine Section of Telemedicine. The overall partic ipation rate was 50 percent from faculty and 26 percent from retired and emeritus faculty.
"We are extremely grateful to
those who participated," said Dr. James B. Osborne, vice presi dent for University Advancement. "The MCG com munity is incredibly generous, and that generosity helps ensure a healthy, vital future for the institution."
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Thursday, August 27, 1998 MEDICAL COLLEGE OF GEORGIA Page 6
1998 SCCC Campaign Kicks Off Sept. 8MCG faculty and staff have
always been generous supporters of the State Charitable Contributions Campaign, and when the 1998 campaign begins Sept. 8, volunteers hope to
exceed last year's on-campus contributions of $165,000.
'The State Charitable Contributions Campaign is an excellent way for all state of Georgia employees to help oth-
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ere," said Dr. James B. Puryear, vice president for Student Affairs and chairman of the 1998 cam paign. "The campaign is an annual effort reaching out to those employees, and contributions go toward the support of more than 1,000 local, state and national charities."
The SCCC was created in 1982 by the Georgia General Assembly to authorize a once-a-year statewide opportunity for employ ees to make charitable contribu tions to eligible organizations through payroll deduction. Cash, checks and money orders also are accepted.
Volunteers are now working on the information packets and pledge cards that will be distributed to all MCG faculty and staff through September.
While helping these charities in their work to better our communi ties, the campaign also spares MCG employees from receiving multiple solicitations throughout the year.
"I hope every MCG employee recognizes the benefits we all receive by helping others who are less fortunate," said Dr. Puryear. "And I hope that everyone finds a way to participate in this worth while endeavor."
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The local United Way serves 30 members and affiliate agencies that reach more than 200,000 community residents. Last year's United Way campaign was chaired by Patricia Sodomka, executive director of MCG Hospital and Clinics.
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Thursday, August 27, 1998 MEDICAL COLLEGE OF GEORGIA Page 7
Dr. Kolanowski Named Chairman of Adult NursingCHRISTINE HURLEY DERISO
Dr. Ann M. Kolanowski has joined the Medical College of Georgia as chair man of the Department of Adult Nursing.
Dr. Kolanowski earned a doctorate in nursing from New York University. Before joining MCG Aug. 1, she served as chairman of the Wilkes University Department of Nursing in Pennsylvania. She was on the Wilkes University faculty for 19 years.
"I was heavily involved in administration at Wilkes, and I felt the move to MCG would let me keep my fingers in administration while also allowing me to focus more on my research," said Dr. Kolanowski. "This faculty is very energetic and has a vision for nursing. I'd like to be part of that vision. This is a tremendous opportunity for growth."
The Department of Adult Nursing, which educates stu dents at the baccalaureate, master's and doctoral levels, has 20 faculty members.
"I hope to foster more research and creative teaching methodologies in the depart ment," Dr. Kolanowski said. "I'd like to see more active learning. We already have a good basis; I'd like to build on it."
Dr. Kolanowski's research
Dr. Ann Kolanowski
focuses on enhancing the health and quality of life of patients with dementia. For several years, she and her colleagues have studied institutionalized elderly patients with dementia (usually Alzheimer's disease), focusing on symptoms such as wandering and aggressive behavior. By observing the patients' behavior and inter viewing their loved ones and caregivers, Dr. Kolanowski has determined that factors such as the patient's former personality and immediate environment can exacerbate aggressive behavior.
She hopes that by under standing these patients' behav ior, caregivers can be more responsive and better equipped to meet their needs.
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"It's distressing that inter ventions for unruly behavior are so limited, such as restraining or sedating the patient," said Dr. Kolanowski. "The patients are really expressing a need; we just don't know what it is because of their inability to communicate it." For instance, a patient demanding to see her long-deceased mother actually
may be communicating a need for security.
Dr. Kolanowski also has found that whereas their behav ior may seem arbitrary, patients
with dementia often demon strate patterns. For instance, one patient may become highly agitated before being
See "Kolanowski," page 10
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Thursday, August 27, 1998 MEDICAL COLLEGE OF GEORGIA Page 8
Dr. Ganapathy Named Regents ProfessorTONI BAKER
Dr. Vadivel Ganapathy, professor in the Medical College of Georgia Departments of Biochemistry and Molecular Biology, Physiology and
Endocrinology and Obstetrics and Gynecology, has been named a Regents Professor by the University System of Georgia Board of Regents.
The Regents professorship
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Dr. Ganapathy earned his doctorate in biochemistry from Madras University in India in 1978 then completed post-doc toral training at Hyderabad University in India, the University of Georgia and MCG before joining the faculty in 1982. He has served as direc tor of the MCG Perinatal Research Laboratory since 1997.
He is a member of the Human Embryology and Development Study Section of the National Institutes of Health and an editorial board member of the journal Placenta. He is an editorial reviewer for the American Journal of Physiology, Metabolism, Pediatric Research, Journal of Receptor Research, Biochimica et Biophysica Acta, Placenta, Biochemistry, Journal of Biological Chemistry, Journal of Physiology and the American Journal of Obstetrics and Gynecology.
He received the August Roesel Memorial Award for an
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Dr. Vadivel Ganapathy
MCG faculty advisor for gradu ate student research in 1994 and 1995. In 1995, he also received the distinguished research award from the MCG School of Graduate Studies and the distin guished faculty award for basic science research from the MCG School of Medicine Faculty Senate. He has been honored as an outstanding teacher by fresh man medical students in 1996,
1997 and 1998.A primary research focus
of Dr. Ganapathy is the human placenta, an organ that transports nutrients from a mother to her fetus and eliminates waste products. In his work, funded by the National Institutes of Health, Dr. Ganapathy has found that when a pregnant woman takes illegal drugs, such as cocaine and amphetamines, her developing baby also is a direct target because two of the pathways for delivering the drugs to the mother's brain also exist in the placen ta. He also has identified the pathway of folic acid from mother to fetus. Folic acid is crucial in early embryonic development; insufficient lev els can lead to improper for mation of the neural tubes, which comprise the spinal cord, and conditions such as spina bifida and anencephaly, or inadequate brain develop ment.
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Thursday, August 27, 1998 MEDICAL COLLEGE OF GEORGIA Page 9
NewsbriefsDEADLINES
The deadline for the Sept. 10 issue of the Beeper is Sept. 2 at noon. The deadline for the Sept. 24 issue is Sept. 16 at noon.
PRACTICE OPPORTUNITY FAIR
Representatives from approximately 25 Georgia communities will discuss practice opportunities with MCG residents Sept. 10 from 11 a.m. to 2 p.m. in the MCG Alumni Center. Lunch is pro vided. The Practice Opportunity Fair is sponsored by the Georgia Board for Physician Workforce, the MCG Generalist Physician Initiative and the Office of Recruitment and Retention. For more information, call the Office of Recruitment and Retention, ext. 1-0941.
TELEMEDICINE CONFERENCE
"Telemedicine in Action," the Georgia Statewide Telemedicine Program Conference present ed by the MCG School of Medicine, will be held Sept. 2- 4 at the Savannah Marriott Riverfront in Savannah, Ga. Dr. William Taylor, commissioner of Georgia's Department of Medical Assistance, is the keynote speak er. Dr. Max E. Stachura, director of the MCG Telemedicine Center, is the course director. Presenters will discuss their clinical experience with telemedicine in areas such as tuber culosis and other infectious diseases, sickle cell disease and early interven tion for children with disabilities. For more information, contact the MCG Division of Continuing Education, ext. 1- 3967.
CMC MEETING
The CMC administrative staff will hold an update meet ing today (Aug. 27) at 7:30 a.m. and noon in the Dogwood Room of the Terrace Dining Room. Other update meetings will be held Sept. 24 and Oct. 24. The MCG community is invited.
ALZHEIMER'S WALK
The Alzheimer's Association Memory Walk will be held Oct. 10 beginning at 9 a.m. at Julian Smith Casino. Registration will begin at 8 a.m. The 3.1-mile walk around Lake Olmstead, sponsored by the MCG Center for Senior Health, will benefit local Alzheimer's patients and caregivers. To walk or form a five-person team, call Cathy Green, MCG clinical nurse specialist and coordinator of the walk, at 651-7300. She can also be reached through Group Wise. Each team raising at least $50 will receive a T- shirt.
POSTMENOPAUSE STUDY
Women age 40 to 65 in
good health whose last menstru al cycle was at least a year ago may qualify to participate in an MCG study assessing a new investigational hormone replacement therapy for post- menopausal women. Participants will receive a free medical exam and mammo- gram. For more information, call Dr. Fernando Gomez or Carol Smith at ext. 1-9682 or ext. 1-2617.
TUITION REIMBURSEMENT
The tuition reimbursement application period for the fall session ends Sept. 4. Applications can be picked up from the Organizational Development Section of the Human Resources Division in the MCG Annex, room 1144 or 1146. Applicants must be staff employees with at least six months of continu ing permanent employment. Approval is based on seniority and only academic classes qualify. Call Bob Abraham, ext. 1-3177, for
ENTERPRISE MILLUnique Loft Apartments
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more information.
INSURANCE COVERAGE
MCG's group health, den tal, dependent life and personal accident insurance plans do not cover dependents after they reach age 19; full-time students are covered to age 25. Blue Cross automatically denies health and benefits claims for over-age dependents as do the life and accident insurers. Employees can avoid paying monthly insurance premiums on dependents no longer eligible for coverage by notifying Employee Benefits within 31 days after a dependent reaches the maximum age. A personal visit to the Benefits office in room 1111 of the Annex or a let ter requesting the dependent's removal from the policy is all that is necessary.
PARENTING CLASSES
The MCG Department of Psychiatry and Health Behavior offers classes for parents of disruptive, inatten tive or difficult-to-manage children under age 13. Classes meet one evening a week for five consecutive weeks and are offered several times a year. For more infor mation, call Jeanette Benedict, ext. 1-7541.
\
STRESS DEBRIEFING
For information about training to become a member of MCG's Critical Incident Stress Debriefing Team, con tact Dr. Diane Solursh or Belinda Pressley at the
See "Newsbriefs," page 10
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Thursday, August 27, 1998 MEDICAL COLLEGE OF GEORGIA Page 10
...Newsbriefscontinued from page 9
Employee/Faculty Assistant Program, ext. 1-2599. Experience and/or training as a mental health professional is required.
SEXUAL TRAUMA
PROGRAM
The MCG Department of Psychiatry and Health Behavior has an ongoing Sexual Trauma Survivors Program for women sur vivors of rape and sexual abuse. The 16-week program includes individual and group therapy. For informa tion, contact Dr. Amy House at ext. 1-6710.
Notables
RETIREMENTS
Carolyn L. Jackson, senior nursing assistant, will retire Aug. 31.
Lottie L. Evans, nursing assis tant, will retire Aug. 28.
OBITUARIES
Robert T. Ross Sr., 72, spouse of Maria K. Ross, nursing assis tant for the Georgia War Veterans Nursing Home, died July 22.
Dr. Ollivant S. Jonas Sr., 44,medical director of Scott State Prison, died July 10. He had worked at MCG since 1977.
Rita Jonas, wife of Dr. Ollivant S. Jonas Sr., died July 10.
Ollivant S. Jonas Jr., 15, sonof Dr. Ollivant S. Jonas Sr., died July 10.
Michael D. Gaines, 30,research assistant 1 in the Vascular Biology Center, died Aug. 6. He had worked at MCG since 1992.
Barbara S. Marble, 74, aretired administrative clerk in the Clinical Pathology Labs, died July 29. She worked at MCG from 1978 to 1988.
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...Kolanowskicontinued from page 8
bathed; another might become distressed at a particular time of day. By observing these pat terns, Dr. Kolanowski thinks caregivers can predict and antic ipate unruly behavior, ready to respond helpfully rather than punitively.
"We're taking a look at a very broad picture to come up with a template for these behav iors," she said. "It appears that addressing environmental fac tors would help ameliorate
behavioral problems."Dr. Kolanowski's research
suggests that effective inter ventions for aggressive behav ior not only enhance patients' quality of life, but help hold down expenses and curb care- giver turnover. "The focus is on quality of life, which in turn is cost-effective," she said.
Riiver BluffApartments
Quiet North Augusta neighborhood adjacent to //
River Club Golf CourseOne and Two bedroom apartments with
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Call 279-4118CHARLIE IS BACK! SO ARE GREAT SAVINGS!
26 CB. ft. refrigeratir Ice & Water in the door.
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AUGUSTA HOME APPLIANCE1939WALTONWAY
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Thursday, August 27, 1998 MEDICAL COLLEGE OF GEORGIA Page 11
ClassifiedsHOMES, APIS, ROOMMATES, ETC
Female roomate needed to share large house. Five mins. from MCG. $300 month plus utilities. 729-9318
Roommate wanted for quiet house in Evans. Fenced yard, furn. or unfurn. room with cable and phone hookups in each, and bath in bedroom. Laundry, kitchen & storage space needs are incl. Must be non-smoker and animal lover. $375/mo. + half utilities. Call Laura and leave message: 510-3218
House for rent: 2 bdrm, 1 bath, fur nished. $350/mo + $200 deposit. 1924 Heckle St. Call 279-1182
Executive Townhome for rent $675/mo2 bdrm, 2.5 bath, W7D, fridge, decked backyard, W. Augusta 855-6026
Don't rent when you can own. Two bdrm/2bath townhouse with sunroom. Low maint. Only $69,900. Call Irma Conrad, Sherman & Hemstreet 738-6641
House for rent Cute rehabbed cottage, immaculate. Hardwood, interior shutters. LR/DR/2BR/lbath/study. W/D conx, Cent. H/AC. Yard, screen porch, close to MCG. Perfect for couple. 738-5606
FOR RENT 632 Carlton Dr, W Augusta, Greenbriar sub, close to MCG, unfum, 3bdrm, 2 bath, CP, brick, storm windows & doors, cent H/A, DW, patio, wkshp, fenced bkyrd, quiet fam neigh borhood, walking dist. to excl. Co. schools. $675 + $675 dep. Call 855-1721
3 bdrm, 2 bath contemporary house for rent, screened porch, enclosed courtyard, fenced back yard locatedacross from Gate 9, Augusta National at 353 Berckmans Road. $850/month. Call 855-0082 (9 to 5) or 731-0407 after 5pm.
For sale by owner:- Prestigious West Augusta, conv. to MCG, beautiful town- home, Forest Hills Racquet Club, free membership to Racquet Club tennis courts and pools. Low maint, 3 bdrm, 2.5 bath, Great Room w/FP, DR, kitchen w/breakfast area. Approx. 1600 sqft. $84,900 Call 733-6708
Townhouse on The Hill for sale or lease. 3 bdrm, 2.5 baths. Sunken LR with FP. Large kitchen with breakfast area. Fenced backyard, off-street parking. Call 868-3150
Martinez: Brick Ranch home, 1800 sqft, 3 bdrm, 2 bath plus bonus room, fenced backyard. $92,900 Call 868-0017
LOFT-STYLE APARTMENTS onBroad Street Large one and two bed room with balconies, $450 - $600/ month. Phone 722-3961 Mon- Fri.
VACATION RENTALS
Hilton Head condo, ocean view, 2 bdrm, 2 bath, pools, tennis courts, bike trails. $95 per night/3-night min. Or $550 per week. 860-5735
VEHICLES
'87 Toyota Celica GTX, automatic, excel lent condition. $2500. Please call 736- 4635 after 5pm.
OPPORTUNITIES
SELL YOUR HUSBAND... on a debt-free Christmas! Work your own hours demonstrating wonderful Christmas & unique gift products. Great money, great fun. Also book ing parties. CALL NOW. Gifts by House of Lloyd 803-593-2067
WANTED
Downtown Law Firm seeks Paralegal candidate for full-time position avail immediately. Excellent benefits and salary commensurate with experience, skills. Knowledge of medical terminolo gy, procedures, general and Internet research, and any paralegal experience helpful. Please send a detailed resume and writing sample to Administrator, PO Box 1477, Augusta, GA 30903-1477 or fax to 706-722-5127
SERVICES
House Cleaning Experienced, excel lent references. Call 279-3682
Thorn Thumb Lawn MaintenanceKnowledgeable and experienced service for regular care of small landscaping projects. Call for FREE estimates: Thorn Story - 556-9846 or pager: 481-1254Caring mother offering higher standard of in- home childcare: nutritious meals, fenced yard, age-appropriate toys, educational activities, CPR certified, state licensed Call Laura - 738-4353 / 736-2788
Swearingen Medical Transcription/ Typing Service. Reasonable rates, rapid turn-around. References avail. Call 736-7184
Lynn's Housecleaning: reasonable rates, excellent references. Call 556-9846 for free in-home estimate.
SEND IN YOURCLASSIFIED
TODAY!See form on page 2
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FOR CLASSIFIED ADS , CO TO PAGE 2
CATHERINE RYAi\, ATTORIVEY
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Augusta's biggest attic sale! New location at 851 Broad Street next toHealth Department, downtown Augusta, Saturday, September 5,
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computers, typewriters, games, toys, collectibles, jewelry.Sale benefits St. Paul's Church choir tour.
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...wherein we hide (with fiendish cleverness) the names of randomly chosen students and employees-one per issue-then slather them with rewards if they manage to find their name. If your name is hidden in one of the advertisements in this issue, you'll score fifty dolars (American).
THE RULES: 1. Rnd the name of a randomly chosen MCC student or employee hidden within one of the ads in this issue. 2. IF THE NAME K)U FIND IS VOURS, call the Beeper business office (860-5455) before noon on Friday, the day after publication date, to claim your winnings. 3. IF THE NAME YOU FIND IS NOT VOURS, do not all us. Memorize the name or write it down in case our roving Prize Patrol asks you for the name. It could hap pen anywhere, at any time! 4. All hidden name winners must be enrolled at or employed by MCC at the time of winning. 5. In the event more than one person has the same hidden name, the first person to claim the prize is the sole winner. 6. Prizes awarded to winners may vary from issue to issue. 7 A photo ID may be required to claim some prizes.
Sponsored by:
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CHECK OUR RDS TO FIHD OUT! REMEMBER: CRLL BEFORE THE FRIDRY HOOH DEADLIHE!
Thursday, August 27, 1998 MEDICAL COLLEGE OF GEORGIA Page 12
Marketing Campaign Unveils MCG HealthCareTONI BAKER
As the Medical College of Georgia continues the marketing campaign for its health care delivery system, you'll be seeing a new name: MCG HealthGzre.
"Our clinical programs cover the gamut of health care from before conception through our golden years and we need an identity for those extensive resources," said Dr. Darrell G. Kirch, MCG senior vice president for clinical activities. "With the 1990s bringing about such tremendous growth in our clinical programs and more ahead, this is a great time to foster an identity that encom passes the clinical services and providers of our health system."
MCG HealthCare will be used in consumer, physician and managed care marketing as an all- encompassing term, or brand name, for MCG inpatient and outpatient services, said Sharon Faircloth, director of Patient Program Development and Strategic Support.
The term MCG HealthCare won't replace the names of indi vidual components such as MCG Hospital and Clinics, Children's Medical Center, Center for Sports Medicine and the recently designated Center for Senior Health, but will identify the total health care delivery system, Mrs. Faircloth said. With MCG HealthCon? representing a brand name for clinical services and providers, it is separate from MCG Health, Inc., the non-profit organization charged with determining the best management structure for the clinical operations.
MCG began a marketing campaign in February 1997 with the initial goal of increasing awareness of MCG Hospital and Clinics. That campaign included a series of advertisements in the print and electronic media with the theme, "I know because I work here," and the slogan, 'There's no substitute for good health." Advertisements featured the caring nature of the faculty and staff and created a feeUng of "high touch" which complemented the
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"high tech" image of MCG's clinical services, Mrs. Faircloth said.The new campaign emphasizes the spectrum of health care
offered under one roof as well as the quality and accessibility of the physicians, Mrs. Faircloth said. These campaign messages are based on surveys showing that some consumers view MCG as remote and hard to access. This campaign emphasizes the accessi bility of the array of programs and professionals through a single number 721-CARE (2273) at the MCG Health Care Referral Center. The campaign slogan. There's no substitute for good health," also will become the more personal, "There's no substitute for your good health."
As with the initial campaign, MCG employees will have a chance to see the advertisements and commercials before they are widely used. Details about when and where to preview the cam paign will be available soon.
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