EMIC ConferenceJanuary 13, 2012

JM Carvalho VieiraISMAI

Why this Project?

Why this Project?

• Marketing & Innovation interface has been neglected.

• “Companies engage customers more extensively when undertaking radical innovation than when developing less innovative products. (PLS, 2009)

• Entrepreneurship is almost always only associated to the so called “technology based” projects.

• The consequence is that all the players that don’t recognize themselves as “tech-based” are excluded and only react face to the market and innovation challenges.

Why this Project?

• Based on the observed power of VOC as strong new concept/products innovation success driver, marketing can be one of the main instruments, triggers and instigators of innovation.

• But at the same time, Innovation is required to change Marketing – new approaches, new methods, new tools can give the edge to a product in a different Society, based on digital tools, mobile devices, social networks, omnipresent information delivery, etc.

• We are certain there is a huge work to be done to implement a true innovation/marketing interface as a sustainable source of competitive advantage for the new products (goods and/or services).

Main Objetives?

National Good Practice Observatory

Communities of Practice (CoP)

Student support in the transition to the professional world

Setting up new forms of education and training

Promoting the idea of Marketing and Innovation

Physical vs. Virtual existence

EMIC MIC network (virtual

existence)

MIC 1physical existence

reference locationworking point for teachers &

students research & work

MIC 2 physical existence

reference locationworking point for teachers &

students research & work

MIC 3 physical existence

reference locationworking point for teachers &

students research & work

... ...

The ObservatoryThe Communities of Pratice

Webcasts & e-learning actions

Local Objectives

National Good Practice Observatory

Good practice implementation in companies

Support for student traineeship in companies

Support for student research

Local/National Seminars and Workshops

Establishing ECTS equivalence for Master studies (using e-learning/b-learning)

Webcasts with European scope

Setting up communities of practice in Marketing and Innovation

Creation of dissemination tools

EMIC added value

Developing the relationship between Academy and Industry;

Facilitate the student's transition into the professional life;

Reinforce Marketing and Innovation concepts so that European Companies can reinforce their presence outside the EC

Opportunity to develop new forms of cooperation and to intensify physical mobility between Students, Teachers and Companies

The success of the project can lead to quick replication and a strong European impact in addressing those challenges

Work Packages Organization

1.Project Management for project planning, resource control, administrative and financial management. It will be lead by the coordinator with the help of the Steering Committee that includes a representative of each partner;

2.Quality Assurance and Monitoring: This WP is dedicated to the process of quality assurance of the approach and results of the project. It will be accomplished through a continuous process of monitoring, internal and external evaluation and product validation;

3.Specification and Design: This WP will handle the specification and design of the whole model for the EMIC, the individual MICs and each component. It will be implemented through collaborative work with the teams formed for each specific task (involving brainstorming, activities of exploration / discussion group, etc.) ;

4.Observatory: This WP integrates the tasks related to the creation of the National Observatories, including the activities to identify data sources and data collection ;

5.Student support: This WP includes all the tasks related to the design and setting up of the structures to support the students in their transition to a professional life;

6.Lifelong learning: This WP includes the tasks related to the design of lifelong learning activities including the webcasts, the short e-learning modules and the structure of a post-graduation ;

7.Implementation and Test: This WP corresponds to the implementation and test of the EMIC as an integrated entity, after the creation of the individual MICs;

8.Dissemination: This WP aims to spread out information on the project and its results, in particular for the target-audience but also to managers of institutions (industries, associations, chambers of commerce, etc.). This WP will form the basis for the fourth pillar of the Innovation Centre afterwards;

9.Exploitation: This WP consists of the determination of processes of multiplication and generalization of the results achieved in the project, either by widening the geographic scope of project, expanding to other knowledge areas and its possible commercial exploration.

Our Logo

http://emic.ismai.pt

Our website

Our intranet

Our 1st meeting

Our Partners

Elements Institutions Amparo Camacho Florida Education Centre

Carlos Pais Montes University of Coruña

Ekren Erdine Gulbas Istanbul Aydin University

Enrique Garcia Florida Education Centre

Frederico Della Bella TWG Consulting SRL

Gita Senka Latvia Culture College

Halit Hami Oz Istanbul Aydin University

José Carvalho Vieira ISMAI

Kristo Karjust Tallinn University of Technology

Liliana Marques ISMAI

Paolo Zanenga TWG Consulting SRL

Tauno Otto Tallinn University of Technology

Zane Kalnina Vidzeme University of Applied Sciences

Family photos

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