Company Profile:

History:

• Maya Digital Studios Pvt. Ltd. pioneered the workmanship and engineering of

Computer Animation & Digital VFX in India in the early 1990s. Convey the legacy of world-

class 3d activity and Digital Visual impacts in excess of 17 years, the organization remains

for consistent development & forefront innovation and now likewise offers great 2d

Animation & 2d to Stereoscopic 3d Conversion of substance. Having effectively cut out its

specialty inside the movement & VFX industry universally, Maya is currently balanced for

quick generous development with various ventures at the same time running over the diverse

extent of administrations.

• Promoted by globally acclaimed Film producer Ketan Mehta & well known Actor -

Producer - Director Deepa Sahi, recognized Hollywood Animation & VFX veteran, Frank

Foster is the President of Maya & the every day operations at MDS are currently managed by

Anish Mehta.

• The studio has had some expertise in stereoscopic 3d end offers administrations of

S3d visual impacts, S3d CG rendered activity, left and right Polaroid cutting edge

cinematography and fantastic, practical 2d to 3d Conversion. Maya is known for its capacity

to stick to superb measures and opportune execution of administrations needed by global

customers as approved by our rundown of rehash customers. With a concentrate on high end

work in the activity outsourcing business, Maya indulges film, TV, recreations and online

media in a mixed bag of visuals that go from cartoon shaded kids' projects to sensible

workstation diversion cinematics. This has empowered the studio to create the quality

specialized and innovative capabilities to permit the organization to wander into co-creation

concurrences with universal substance to international content owners.

Logo:

MAYA DIGITAL PVT. LTD

Over the years:

Maya Digital is rising in Animation industry and their star core team consists of –

Management

Chairman & Managing Director

Co-founder & Director

President

Chief Operating Officer & Chief Financial Officer

Mist

Head of MIST

Creative

Creative Director, HOD – Animation Department

Project Director – Modelling Department

HOD – Lighting Department

Dynamics Lead (Hair, Fur & Cloth) Department

HOD - CG Compositing Department

Rendering Lead Department

Head of Production Department

MIST - Chief Technology Officer Department

IT Department

Technology & IT Solutions Expert Department

Company(studio details):

MAYA Digital Studios' head office has a 15000 sq. ft. state of the craftsmanship studio in the

primary Mumbai/Film City area and seating space in excess of 400 Artists Maya Digital

Studios executed a multi framework concurrence with Assimilate to turn into a Scratch-

Centric Facility. We accept that the Assimilate Scratch stage: Scratch Lab & Scratch Finish

offer momentous and adaptable devices for the backing of VFX and 3d after creation. MAYA

Digital Studios has executed a multi framework concurrence with Assimilate to turn into a

Scratch-Centric Facility. MAYA supports the Assimilate Scratch stage vast. This

incorporates Scratch Lab & Scratch Finish which offers surprising and adaptable

competencies for the backing of VFX and 3d after creation. MAYA is between joined by a

second era High-Speed 10 GBPS Network cabling system. The working framework is 64-Bit

Windows based stage utilizing a high velocity system spine of Foundry and CISCO center

switches. MAYA's render ranch is controlled by a few hundred Quad Core razor sharp edges

each one outfitted with 16 GB RAM for every sharpened steel. Renders are took care of at

quick speeds utilizing 64-Bit Window HPC Servers 2008. MAYA utilizes Industry standard

programming like Adobe Photoshop, Autodesk Maya, Autodesk Max, and Mental Ray.

Altering and line-ups use Adobe Premier Pro and Final Cut Pro. The Studio is joined with our

worldwide customers with rapid repetitive web lease lines and FTP servers. Maya's as of late

created 2d Animation administrations are on the Harmony stage from Toonboom. Maya has

as of late opened up extension studio offices at Goa, Bengaluru, Cochin & Pune.

Innovatively like the Mumbai head office, these nearby offices guarantee further streamlining

of every day operations and give open doors to local neighborhood ability to be a piece of

Maya, with its restricted operations.

Marketing strategies:

Promotion:

Social orders and associations:

The Animation Society of India (TASI) is a non-benefit association with its head-

office in Mumbai. It intends to teach about the rising movement advances and in the

meantime give a stage to trade of imaginative and specialized data inside the existing

symbolization and activity clique in India. It additionally has Anifest India, the

greatest yearly activity celebration in the Indian subcontinent, which emphasizes the

TASI Viewer's Choice Awards. It additionally hold specialized and in-profundity

workshops and sessions almost consistently.

ABAI (Association of Bangalore Animation Industry), with its head office in

Bangalore is an alternate dynamic cooperation concentrating on the AVGC markets

(Animation, Visual Effects, Gaming and Comics).] ABAI has not just bailed bring out

the first ever AVGC approach in the nation in 2012 through Government of

Karnataka, IT, BT & S&t Department additionally keeps on working nearly with the

State Government for modified, for example, TTT (Train The Trainer), DAC

(Digitalization of Art Colleges) and setting up of State of the Art AVGC Lab in

Bangalore. ABAI additionally holds a yearly summit – KAVGC Summit, a yearly

fest – ABAI Fest and different specialized workshops and classes all around the year

to further the reason for AVGC.

The Society for Animation in Delhi (SAID) is a non-benefit group of free, voluntary,

excited craftsmen of activity and related expressions, enrolled under the Indian

Societies Registration Act, 1860. Its essential mission is to support generation of

value liveliness and production of IP, realistic holdings, and help in creating an artist

agreeable eco-framework for the reason. SAID holds various occasions inside the

activity group –gurumantra (a collaboration between learners of liveliness and

industry specialists on chose subject); Eco-framework Roundup (Industry get together

stage to talk about ways and method for getting preparation going and improvements

influencing the movement environment); Mehfil-e-Animation (a Members-occasion

for basic survey of an activity film, show-reel sneak peak and predinner chat on select

subject); visits to establishments and studios; and Competitions in Graphic Design,

Digital Painting and Animation Films prompting the Annual Graphics and Animation

Film Awards - AGAFA, the first of which is in December 2013.

• There is a typical procedure which Animation studios use worldwide to push

their work and get ventures from all over broadly and internationally.the same

methodology is Maya Digital utilization for their advancement.

• Maya Digital have created a show reel showcasing their progressive work

which is of fine quality or we can say their best work.

• This show reel is showcased all around or before customers keeping in mind

the end goal to make them comprehend what they can accomplish if there should arise

an occurrence of both quality and amount.

• Maya likewise do their advancement through hoardings, and television

includes for the most part emphasized children stations like POGO AND DISNEY.

Product:

Polly pocket

Coke

The tale of jack frost,(copy rights)zoo group BBC UK

Ramayana The Epic,(copy rights)MAYA Digital Studiospvt ;td

Toonpur ka superhero,(copy rights)Eros international,Big screen

CQR,(copy rights)Mike young production

Everythings Rosie,(copy rights)V&S Entertainment

RAMA,(copy rights)Maya Digital studios pvt ltd

Mirinda, Coke, 7UP advertisements

The Centables,(copy rights)DNA Creative

Noddy,(copy rights)Brown Bag Films

Barnyard

Disney Princess,(copy rights)VisionScope/Disney Interactive

Soldier of Fortune,(copy rights)VisionScape/Activision

Octonauts

The Adventure of Motu Patlu

Maya Digital deals in various kinds of projects like Tv commercials, Tv

serials(motu patlu), Out source projects internationally and their In-house

production too, Their first in house production Feature film release was

Ramayana the Epic which was released world wide in many languages

including Hindi and English. Star voices like Juhi chawla, Manoj Bajpai were

used for cartoon characters.

Place:

International:

BBC(UK)

Ragdoll (UK)

Rainbow

Mike Young Productions (USA)

Electronic Arts (Canada),

Sony (USA), Activision (USA),

Google (USA)

Big Screen Entertainment (India)

VGI Entertainment (UK)

Brown Bag Films (Ireland)

Flickerpix (USA)

Norm Hill Entertainment (USA) 

Animation Outsourcing

If you or your children watch cartoons, you're likely benefiting from outsourcing. An

industry group recently estimated the worldwide animation production market is

between $50 billion and $70 billion [source: rediff.com].

Many entertainment companies, from Disney to MTV to Cartoon Network to Warner

Bros., outsource many of their animated features to studios offshore. Shows like

"The Simpsons" and "Futurama," along with feature-length animated movie releases

may have been conceived in the United States, but brought to life overseas.

This isn't a new trend. It started decades ago when Hollywood studios began

sending pre-production work to lower-priced overseas studios, where the work was

polished and completed. India, South Korea and the Philippines were often

destinations for this work.

Studios in these and other countries perform all kinds of animation work, including

traditional hand-drawn cel, 2-D, 3-D, special effects, modeling, caricatures, medical

animation and the recently popular CG format. The extended boom has spawned

hundreds of animation companies employing thousands of artists, animators and

technicians using state-of-the-art equipment and techniques such as SGI, SFX and

other motion-capture software and facilities.

India has been a predictable pioneer in U.s. activity outsourcing. In 2004, the National

Association of Software and Services Companies evaluated the nation's aggregate movement

creation division's incomes at about $250 million.

Its populace gloats countless talking specialists, which is a vital point of interest when

working with English-talking energized characters. It likewise aides avoid dialect boundary

issues. The nation additionally has an extensive provincial movement advertise, so it has a

high number of first rate studios coupled with a huge pool of skilled yet sensibly valued

professionals and specialists.

Value is an alternate India offering point. One study put the for every hour expense of Indian

activity at $60,000 while the same cost in the United States might take about $250,000 to

$300,000 [source: Asia Times].

At one point, a $100 million full-length enlivened film made in America could be made in

India for about $20 million.

A few abroad studios that once depended on their estimating to increase a foothold in the U.s.

movement business sector are presently rather pitching top quality act as their fundamental

offering point. An October 2007 article in Variety told how a studio called Rough Draft

Korea is flourishing by "reliably generating the most noteworthy quality activity and on

timetable."

Still, value remains a critical point. Some industry watchers think China will turn into a solid

player in the movement business through its substantial work pool and high number of

craftsmen.

Other than outsourcing liveliness administrations, numerous organizations likewise outsource

their data innovation capacities.

Price:

For Tv commercials, Tv serials, and even feature films Maya digital charge for

per second of output generated.

24 frames = 1 second of output

Price also depends upon the quality and budget of the project, higher the

quality higher will be the price.

Price charge is from Rs 4000 to 20000 per second.

The Indian activity industry was assessed at $354 million in 2006 and was

estimate to arrive at $869 million by 2010. Animation in India is right now

riding on two key elements – a substantial base of exceedingly gifted work,

and minimal effort of handling. While the business is picking up

conspicuousness relentlessly, a few critical variables, for example, the

administration's part in supporting the movement business, and processing

unique substance locally.

In 2009, the state of the animation industry in India, was growing at a CAGR of 30%,

is estimated to reach US$ 1.5 billion by 2015.

Some of the other estimates of the NASSCOM report on animation indicate the

following:

• The worldwide stimulation business will produce an interest for liveliness

preparation administrations of the request of Us$ 37 billion by 2003

• In the non-stimulation portion the interest for movement processing

administrations will touch Us$ 14.7 billion by 2015

• The worldwide film/TV program creation business will make a US $ 17.5

billion income open door for movement processing houses

• The Indian gaming industry was assessed at about $48 million in 2006 and is

required to cross $424 million by 2010.

Pune, is rivaling Hyderabad and Mumbai to be the nation's activity center. With the

part confronting serious human assets lack, more studios are progressively

wandering into movement preparing. Chetan Deshmukh, an artist and enhanced

appearances master, as of late moved his base to Pune from US. He has taken a

shot at Hollywood films like Chicago and Shanghai Knights. The Mahratta Chamber

of Commerce, Industries and Agriculture (MCCIA), a chief collection of commercial

ventures in and around Pune area has propelled a system to sling Pune as a

worldwide center for activity and gaming. It has as of late structured a gathering of

experts, preparing organizations and famous people to execute the activity, with

producer Amol Palekar as their brand ambassador.

ANALYZING THE REASON BEHIND THE SUCCESS OF MAYA DIGITAL

Maya Digital’s “Motu Patlu” a huge success

Maya Digital Studio’s ‘Motu Patlu’ won AAKA (Animation Association Karnataka Award) for best 3D TV content.

Maya Digital Studio’s 3D animation movie ‘Motu Patlu in Wonderland’ on Nickelodeon received high TRP, making it a huge success

Maya Digital Studio's super hit arrangement 'Motu Patlu' which is broadcast on

Nickelodeon is the victor of the Best 3d TV content at AAKA (Animation Association

Karnataka Award) 2013. The arrangement likewise gained the Arena Industry

commitment recompense 2013. A most loved around children and folks, Motu Patlu

is a Maya Digital Studios property, which is circulated on Nickelodeon consistently at

12:00 twelve, 4:00pm and 6:00 pm.

"We are exceptionally energized with the achievement of Motu Patlu and the grants it

has gained. Prior, International cartoon characters overwhelmed the Indian activity

industry for the most part. I am happy that Motu Patlu has effectively broken this

custom, making it one of the few Indian characters which is adored by both children

and folks apparently equivalent", said Mr. "In the good 'ol days, Indian illustrators

were approached by outside handling houses to give backend administrations. That

is most likely why, for quite a while, Indian illustrators fail to offer a feeling of

narrating. In any case now there is another movement upheaval underway and Maya

expects to be a pioneer in Indian liveliness content advancement", he further

included.

At the point when Maya Digital Studios propelled this 3d vivified arrangement 'Motu

Patlu' on NICK last October the popular characters from Lot Pot funnies hit home

with children and families the country over in a flash. As of recently a marvel in India,

Motu Patlu is one of the child's most loved characters and it is the main Indian

children's show which can rival the best of the world. Roused from the characters of

Lot Pot Comics, Motu Patlu is an enthusiastic comic escapade that is situated in the

wonderful city of Furfuri Nagariya. Motu and Patlu are as comparative as chalk and

cheddar… the Awesome Twosome are constantly on a bold endeavor and have an

uncanny capability to get into unpredictable circumstances. In the wake of seeing the

monstrous achievement of the arrangement of Motu Patlu, Maya Digital Studios

chose to treat the crowds with complete energized motion picture, "Motu Patlu in

Wonderland". The motion picture was rehashed three times inside a compass of 15

days on open request and gained a constant TRP in excess of one and a half hour of

1.29, 0.78 and 1.01 making the film a tremendous achievement.

"We had utilized world class advanced innovation as a part of the movement work for Motu Patlu in Wonderland, to make the motion picture a huge viewing background. This achievement is extremely moving to make more energized films for children", said Mr. Ketan Mehta.

Contribution of Maya Digital in Animation Education Maya has begun yet an alternate 'industry first' activity where junior movement, VFX

& 3d stereoscopy experts experiencing progressed preparing dependent upon a

Studio Ready Training Modules with livelihood at Maya's studio offices in Mumbai &

Goa. The way breaking activity by Maya is called "Maya In Studio Training", MIST

was formally propelled on eleventh August 2012 in Mumbai.

Fog is a first of its thoughtful activity by an Indian studio to give a propelled preparing

modules to the youthful experts, with an open door to chip away at live undertakings

throughout the developmental years of their professions. Under this activity, there

will be a devoted preparing system incorporated inside the studio office, which

concentrates on a Studio Ready Training Modules.

Addressing Animationxpress.com about MIST, Ketan Mehta, Chairman & Managing

Director – Maya expressed," Maya has been answerable for the preparation of in

excess of 50000 activity & visual impacts specialists when we had the instructive

preparing office coordinated inside Maya. Notwithstanding, as the preparation

business developed for Animation & Visual Effects the center moved from making

craftsmen to large scale manufacture. This dissuaded the occupation prospects of a

large portion of the eager sprouting craftsmen who came into this industry with

dreamy eyes. Additionally, as a studio we couldn't generally profit from this

expansion of the preparation business, since the applicants that were being

produced by them, were programming device administrators instead of imaginative

creation experts. In this manner to address this two-sided need, we chose to begin

MIST. With Maya In Studio Training, MIST we are all situated to fill in this crevice

that exists between Animation & Visual Effects preparing and the nature, between

"knowing" and 'doing'."

Fog will be initiated by Aruna K, who joins Maya after 10 years in length expert stint

at MAAC. An industry master in the scholastic preparing Aruna has been a

discriminating some piece of MAAC's vital extension in India in excess of 80 focuses.

She has assumed a critical part in the preparation methodology of in excess of

20000 activity and visual impacts experts in the nation today. Large portions of these

applicants are fruitful studio experts over the heading studios around the world. Her

in profundity understanding of the need crevice in the business with respect to the

progressed preparing offices and the studio primed preparing module offered at

MIST will be the imperative executors of progress for the liveliness and visual

impacts industry.

Aruna Kumar, HEAD –MIST, Studios Ops – GOA

Talking about her part at MIST Aruna says," My part at MIST is to adequately get the

hole crossed over in the middle of the prepared craftsmen and the studio generation

prerequisites. I will be investigating the moment parts of MIST; be it the zones where

the studios require the aptitudes from the maturing craftsmen alongside their new

viewpoints or the specialists who need to comprehend the subtleties of being in the

real studio setup, feeling nature's domain and incorporating with the same."

The preparation modules offered under MIST will incorporate: 3d Animation,

Modeling & Texturing, Rigging, 2d to Stereoscopic 3d, Lighting, Digital Visual

Effects, CG Compositing, Pre-Production & 2d Animation & Streamlining of the

Production Process. These will be outlined in conjunction with the separate current

activities at Maya.

Expounding about MIST, Deepa Sahi, fellow benefactor & Director – Maya said, "Our

center at Maya has dependably been on craftsmen and I'm pleased to say that

considerably after such a large number of years Maya Is the dream spot to be for

any movement & visual impacts craftsman as the expression goes- "you're work is

comparable to the individual behind the machine". We are consequently dedicated to

supporting the men and ladies "behind" the machine! Thus we are currently

beginning with the office for a committed in studio preparing office inside the studio

to make studio primed specialists, who have the right mix of innovativeness &

handling abilities."

At MIST there will be stringent choice standards and the aspirants will experience a

careful determination process with the different heads of offices at Maya, who will

likewise be coaching the chose MIST understudies. These understudies will deal

with Maya's current tasks including TV shows like The Adventures of Motu Patlu,

Captain Vyom & The Centsables, 2d to Stereoscopic 3d change of Sholay & Sons of

Ram. This is the first run through ever that assistants will get to chip away at live

residential & worldwide venture.

Anyone can connect it at connect@animationxpress.com

Maya created famed comic strip in record time.

Six months is hardly any time to create a 3D animated show out of an endearing

comic strip that enthralled three generations of comic book lovers in India, but Maya

Digital Studios, one of the top animation companies in India, conceived, developed

and successfully delivered the show to a leading children’s entertainment channel in

record time.

In June 2012, Maya Digital Studios struck a deal with Lotpot Comics, one of India’s

leading comic magazines, to adapt its widely popular comic strip Motu Patlu into an

animated TV series. In the next five months the show was on air on Nickelodeon. By

November 2012, Maya Digital Studios not only handed over all 26 episodes of the

first season, but also started work on the second season.\

In June 2012, Maya Digital Studios struck a deal with Lotpot Comics, one of India’s

leading comic magazines, to adapt its widely popular comic strip Motu Patlu into an

animated TV series. In the next five months the show was on air on Nickelodeon. By

November 2012, Maya Digital Studios not only handed over all 26 episodes of the

first season, but also started work on the second season.

"Motu Patlu is a work of affection for us at Maya. With this show, we needed to make

a benchmark in energized children's diversion, and the whole group provided for its

best for the show. Additionally, the Indian TV substance is generally ruled by 2d

movement, so from a specialized outlook a 3d energized show with a pace of 2d

liveliness was the route forward for us," says Suhas Kadav, inventive chief, Maya

Digital Studios and the executive of the enlivened arrangement Motu Patlu.

As far as the look and feel, the show specifically held the first comic characters,

including the distraught researcher Dr Jhatka and the wily neighbor Ghasitaram.

Everything else was mindfully made sans preparation be it characters, for example,

nearby punk Jon and the swashbuckling cop Chingam or the narrative township of

Furfuri Nagariya, where the story is based.

The story advancement group of Niraj Vikram, Dheeraj Berry and Suhas Kadav

drafted stories in such a route, to the point that it kept down the old world appeal of

the eighties yet stayed applicable to children of the new thousand years.

Challenges: the first season of Motu Patlu had around 12 essential characters and

scores of optional characters that added to the silliness of the show. However the

litmus test for the group truly was to make the center matured characters hilarious

enough with the goal that they could relate with the preteen crowd. The net come

about: the script was made into a rambunctious comic drama with pursues, impacts

and different varieties of reasonable jokes.

The storyline had everything from the characters slipping on banana skins to

pursuing one another on tricycles to gravity-challenging movements, for example,

being heaved into space, leaving youngsters in parts. This thus was an undertaking

for the storyboarding craftsmen and displaying specialists, who needed to make the

In numerable possessions, props and illustrations without bargaining on the quality.

While the storyboards were hand drawn, everything else was made on 2009 and

2012 adaptations of Autodesk® Maya®. One of the greatest tests to the undertaking

was the constrained time accessible to execute the venture. Remembering the

restricted assets, a carefully arranged preparation calendar must be made. "A few

divisions were included the whole time and along these lines the move of a specific

shot from one division onto the other must be consistent and inside the conveyance

courses of events. The methodology was to make the show with a low polygon

check so that fewer the polygons, the less time it might take to render the items,"

said Dheeraj Berry Studio Head, Maya Digital Studios. So if an ordinary character

was produced utilizing 30,000 to 35,000 polygons, the characters in Motu Patlu were

made with 15,000 to 17,000 polygons. At the same time fewer number of polygons

likewise implied that the apparatuses must be more point by point. The displaying

craftsmen smoldered midnight oil making various holdings, while the apparatus

specialists redid new apparatuses that offered perfect measure of weight to the

characters and tweaking to a specific joint or a mesh."people for the most part say

that the solid purpose of Autodesk 3ds Max is that it can convey low polygon model,

however our encounters demonstrated overall. Autodesk Maya makes a similarly

great showing in demonstrating characters with less number of polygons," says

Hormaz Baria, the activity head of Maya Digital Studios. Further, the narrative town

of Furfuri Nagariya needed to speak to the microcosm of cosmopolitan India with

vibrant shades. Accordingly, shaders must be composed in such a way, to the point

that the color bed reflected the differing qualities of characters and took care of the

requests of the customer. Rendering of passes likewise had its impart of tests. While

render wranglers by and large go over the edge using the whole suite of passes, for

example, the excellence pass, the highlight pass, the reflection pass, the shadow

pass, the lighting pass and the impacts pass, the rendering group in Maya Digital

Studios needed to devise a system where a set number of passes gave the wanted

impact. Obviously, less sits back, and the onus of effective conveyance now fell on

the compositing group.

Solutions:

The compositing group expeditiously acquainted best practices with guarantee that

slight acclimations to the methodology could convey high caliber inside constrained

time. Case in point, via precisely altering the composite, the obscurity of a shadow or

the color of a shine could be made without experiencing the lengthy methodology of

re-rendering the nature's turf. In addition, still pictures were utilized for a few

components, particularly when the casing wasn't moving. For instance, one still edge

of a room could be composited behind every casing of an independently rendered

animated character.

The highlight of the creation was the record perusing methodology of 2012 form of

Autodesk Maya. "One of the greatest favorable circumstances of 2012 rendition of

Autodesk Maya is its document perusing proficience. Our render wranglers watched

the document perusing programming in 2012 is much quicker than the 2009 form. So

they continued pushing us to deal with 2012 so that rendering could be attained

speedier," says Hormaz Baria, while including that eight scenes of 22 minutes every

were done in a month's opportunity.

Walt Disney, one of the best movement specialists \of all times once said that

everything we could ever hope for can work out, if we have the boldness to seek

after them. The diligent work and constancy indicated by the preparation group of

Maya Digital Studios has paid off with the enlivened arrangement stowing an

amazing 1.74 TVR between 4 and 14 years age amass over the Hindi talking

markets class of all link and satellite homes – this in only three weeks of the launch.

Nickelodeon, on its part, has raised its stake by endorsing the second season of the

venture.