2014

June 20, 2014

The Plan

Ayusante is a wellness brand which is currently into health care and soon would be entering segments like personal care & cosmeAc range of products.

Ayusante is inspired by Ayurveda, powered by Science and propelled by educaAon.

Ayusante wants to move into the knowledge-sharing space by becoming more than an ecommerce store which sells wellness products.

HOW?

By becoming an online community which imparts and shares knowledge on the general well-being of people and giving soluAons and advice on a host of queries.

It is a plaNorm where knowledge seekers meet wellness advisors.

Geek has come up with a communicaAon plan for the community.

Steps: 1. Name of the community with the url 2. Baseline 3. PromoAonal strategy (oine and online) for the

community.

Community Name:

Geek CreaAve has come up with the name of the community :

SAY AYUSANTE

Community Name:

Reasoning: Since Ayusante has a beauAful meaning, which is wishing good

health unto you, it is a good idea to get people to start saying Ayusante to each other.

By calling the community SayAyusante.com, we will be

reinforcing the meaning of the name.

Tagline:

Geek also believes that a tagline will add value and clarity to the nature of the site.

Suggested Tagline:

The global well-being community.

Suggested Tagline: Reasoning

Rather than focusing on mind/ body or tness, we wanted to focus on the holisAc aspect of wellness.

By including the word community, we very clearly break the

clu\er.

By menAoning the word global, we are not restricAng anybody.

Everybody around the world can seek and share any kind of wellness advice.

Communica=on Plan

Geek CreaAve has mapped out the enAre scope of communicaAon and have come up with a 2-pronged approach:

Informa=veCrea=ve

CommunicaAon Plan: CreaAve route

Geeks creaAve route stems from the name itself.

As part of the creaAve strategy, we have based our campaign on

a posiAve acAon- that of wishing someone good health.

CommunicaAon plan: CreaAves

We have divided the communicaAon plan into online and oine.

Online

Online: -Crea=ve and informa=ve banners -Social Media -SEO -ORM -Email

Online > Crea=ve banners

A series of staAc as well as interacAve banners can be displayed on related health and tness websites, along with Ayusantes e-commerce website.

CreaAve Banner concepts: One

Concept: People always have a farewell/ welcome message/greeAng which they use in their own language as a meeAng/ parAng gesture.

CreaAve Banner concepts: OneCreaAve banner content: A series of mul=ple banners can be created showing the

greeAngs in dierent languages along with the Ayusante greeAng displayed as the focus.

The announcement of a new greeAng in the world can be

announced with the meaning.

Note: The banners will be in English.

CreaAve Banner concepts: One

The idea here is to get people to start wishing good health to everyone by saying Ayusante instead!

Since Health is happiness, we want to create a new gree4ng and

a new wish across all religions and across all languages. One word which bestows the most important wish of all- the wish of good health to anyone and everyone!

CreaAve Banner concepts: Examples -Husharu in Kannada means Stay Safe -Vannakam in Tamil means Namaste -Khayal Rakh in Hindi, which means Take care

The idea is to showcase that you can wish everything in one

universal word, irrespec4ve of language, country and religion. Ayusante is the new gree4ng. Ayusante is the new wish. Ayusante is the new mantra.

Crea=ve Banner concepts Two:

Banner concepts Two: SituaAons

People from all parts of the world wishing each other can be

shown. Eg: - 2 Chinese people bowing down to each other and saying

Ayusante- A mom wishing her son before he leaves at the airport- A mother wishing her new born baby Ayusante- People raising a toast at a wedding and wishing the couple

Ayusante.

Informa=on Banner concept One:

InformaAon Banner concept 1: While generaAng interest and intrigue are important, it is

equally important to give informaAon on the community, what is it about, why you should be there, etc in an interesAng way.

InformaAon Banner concept 1: This concept is about having interacAve banners which are about

MYTH or FACT

A series of banners can be created which have facts like:Did you know that there are 37820 cells in your body?Myth or Fact

There will be a Ack box next to both the words Myth and Fact.The viewer has to click on his opinion and the banner will

directly take him to the community page on which there will be an arAcle that he can read.

Informa=on Banner concept Two:

InformaAon Banner concept 2: To make the informaAon more interesAng, a series of

informaAon banners on Did you know can be created.

Eg: Did you know cheese is good for health? Visit www.sayayusante.com to get the best advice on health

and wellness.

Social Media:

Social Media: Facebook

Facebook: CreaAve posts

A series of creaAves on the concept of saying Ayusante can be showcased on the Facebook page in dierent languages.

MulAple situaAons in which people are now saying Ayusante

can be portrayed

A new trend of saying Ayusante among youngsters can be

shown

Facebook:

A new hand gesture for Ayusante can be created and

popularized on Facebook for people to start using it and the meaning can also be displayed.

Facebook:

A new hand gesture for Ayusante can be created and

popularized on Facebook for people to start using it and the meaning can also be displayed.

Facebook: InformaAon posts

A series of informaAon posts can be put up on Facebook with facts, snippets and info on health and wellness.

Tips from wellness advisors on small ways to make changes in

daily life can also be posted.

Images of health, tness and wellness can be posted.

Facebook: Contest

To create engagement and get responses from people, we can run a contest on:

Wellness to me is:_________

Write to us and tell us what wellness means to you and one

lucky winner can get a surprise gik hamper.

Facebook: App

Say Ayusante App:A Facebook app which allows you to wish Ayusante to somebody

can be created. This message gets shared on the receivers wall.

The receiver can return the Ayusante greeAng by sending it back to the receiver.

The app will also give a count of the number of Ayusantes what

were wished in all, thereby showing how the greeAng is gelng used more commonly across all plaNorms, genders, countries and languages.

Social Media: TwiMer

Twi\er

Say Ayusante can be the Twi\er handle.Regular contests can be conducted. MulAple handles can be followed that are about health and

wellnessEvents and oers can be promoted on Twi\er. Montly Twi\er contests can be held to increase virality.

Social Media: YouTube

Youtube

A video showing how all around the world, across all ages, in every corner of the globe, people are using one gesture when they see each other- whether meeAng, greeAng or parAng.

A nice soothing soundtrack can be played in the background.

This video can be part of the Ayusante Youtube channel, where

such mulAple videos can be posted.

These videos will then be shared on Facebook.

Emailers:

Emailers:

InteresAng emailers on the origin of the word Ayusante and what it means, why one should join the community and be part of the wellness portal can be created and circulated.

Snippets of arAclies from the community can also be emailed.

Regular updates can be emailed to people who have joined the

community.

Oine:

Oine:

There are many ways to reach people oine.

There are many people who lead a healthy lifestyle too. These

people can be reached out in parks, gyms and apartments, corporate organizaAons, schools and colleges.

Oine:

A wellness group discussion/ class/ event by Ayusante wellness advisors can be conducted in all these places on topics like yoga, meditaAon, weight loss, general wellness, cleansing, etc.

Oine:

Ayusante can conduct a Corporate Wellness Contest in organizaAons.

Oine:

PR arAcles can be published in newspapers, magazines and newsle\ers with interviews by Ayusante wellness advisors where the community can be promoted.

Oine:

A Radio hour can be sponsored and dedicated by Ayusante to promote and talk about the community.

Oine:

Posters about the community can be put up in the gym changing rooms, malls, and cinemas, thereby inviAng them to join this wellness community.

Thanks!