1. 1. Bastien PILLON, Patrice LESGARDS, Pierric FARGEAS, Erqing TAN, Xinrui ZHANG
2. 2. AGENDA
3. 3. ANALYSIS PROPOSAL YEAAAH !! AGENDA
4. 4. [OBJECTIVES] A WHOLE NEW COMMUNICATIONANALYSIS OUR TARGET (18-35 yo) WATCHES LESS AND LESS TV YOUR ISSUE YOUR VALUES FRESH & FUN OUR ANSWER A FRESH & FUN NEW SPEECH
5. 5. [SWOT] PEOPLE ARE SWITCHING SCREEN THREATS STRENGTHS OPPORTUNITIES WEAKNESSES 100% awareness GOOD COMMUNICATION Overall good market performance COMPETITION strong competitors TELEVISION young leave TV SPONTANEOUS Involvement on social networks for our brand NEW TRENDS that other brands have not taken advantage of NO EVENTS or not emblematic ones NO WEBSITE with brand content in France A FEW PR despite the potential of the brand ANALYSIS 13.6 million facebook fans DECLINE of facebook with youngsters
6. 6. [BENCHMARK] NO MARKET LEADERS ON DIGITAL 13.6M 0.7M 117 0.02M 2600 ANALYSIS 1577
7. 7. [BENCHMARK] AND A HUGE OPPORTUNITY HUGE INVOLVEMENT ANALYSIS
8. 8. FRESH & FUN [BENCHMARK] A "SOCIAL COMPATIBLE" POSITIONNING positive cheerful original creative BIG PRECEDENTSCREATIVELY REFRESHING 600,000 1,5 M ANALYSIS 6,000,000 1,500,000
9. 9. ANALYSIS PROPOSAL I AM SO EXCITED AGENDA
10. 10. [TIC TAC CHALLENGE] A SOCIAL BATTLE AROUND MUSIC A MATCH WITH TIC TAC DNA A COMPETITON TO CREATE THE NEW TIC TAC SOUND NOVICE CAMPAIGN A "SOCIAL COMPATIBLE" BRAND CONSOMER INVOLVEMENT ? NOTHING NEW PROPOSAL FACEBOOK CONTEST PRIZES
11. 11. [TIC TAC CHALLENGE] A SOCIAL BATTLE AROUND MUSIC A COMPETITON TO CREATE THE NEW TIC TAC SOUND DJ CAMPAIGN PROPOSAL CREATION PRIZESFACEBOOK CONTEST SELECTION BY A FAMOUS DJ
12. 12. [TIC TAC CHALLENGE] A SOCIAL BATTLE AROUND MUSIC A COMPETITON TO CREATE THE NEW TIC TAC SOUND PRODUCERS WITH OTHER STYLES PROPOSAL CREATION PRIZES & PROMOTION FACEBOOK CONTEST SELECTION BY TIC TAC
13. 13. [TIC TAC CHALLENGE] A SOCIAL BATTLE AROUND MUSICPROPOSAL 1 2 3
14. 14. [LOOKING FOR MORE PR ] THE COLOR RUN THE COLOR RUN FRESHNESS & FUN EFFECT PROPOSAL EVENT SPONSORING A GOOD WAY TO STAY IN TOP OF MIND
15. 15. [LOOKING FOR MORE PR ] BUSINESS FORUMS EVENT SPONSORING A GOOD WAY TO STAY IN TOP OF MIND FRESH BREATH & PROFESSIONAL SITUATION FRESH AIR, FRESH JOB PROPOSAL
16. 16. COMMUNICATION STRATEGYPROPOSAL TIC TAC CHALLENGE Communication on Facebook during the event and after New website Radios ( Radio FG, Fun Radio, NRJ) Youtube THE COLOR RUN Public display Presence on flyers Advertising by the organizers Communication on Facebook during the event and after BUSINESS FORUMS Specialized magazines Presence on flyers Communication on Facebook during the event and after 1 2 3 4 1 2 3 1 2 3 4
17. 17. CONCLUSION INCREASE TIC TAC IN TOP OF MIND with unconventionnal moments of speech DEVELOPP THE TRAFFIC ON THE WEBSITE & THE FACEBOOK PAGE (NUMBER OF LIKES) and set up a new platform for communication STRENGHTEN ITS IMAGE ON ITS TARGET ( 18-35 ) A FRESH & FUN NEW SPEECH 1 2 3