AYU PRODUCT LINE – TOPLINE MARKETING PLAN (PHILIPPINE MARKET)iSales Strategy Inc.

Market Summary $15 Billion Alcohol Beverage

Market 100 Million Population Rising Middle Class $50 Million E-Commerce Business One of the Highest GDP

Performance in the Region Expanding Consumer Spending Higher Net Income for Working

Population Growing Entertainment and

Hospitality Sector

Market Potential $15 Billion Alcohol

Beverage Market 0.5% of Total Alcoholic

Beverage Market 20% of Premium Alcohol

Market $75 Million Annual Business

(Potential Business in the Philippines)

Product Definition Premium Liquor Category Sales is

growing by double digits Mass Base Liquor still controls 80% of

the market Age group of 18 to 35 years old compose

75% of the Premium Liquor Buyers Core Line: Vodka, Brandy, Spirits and

Wines

Competition Diageo, Bacardi and other global brands

brought in by International Traders for distribution in the local market

Some local manufacturers positioning some of their SKU line up for the premium category

Positioning Based on the brand positioning plan of

Ayu, the designed product segmentation will be followed

Core Focus will be given to the mass market Vodka Lines

Premium lines though is targeted to own and compete at a designated niche

AYU BRAND PORTFOLIO PRICE SEGMENTATION (VODKA)

DISCOUNT

SEGMENT

LOW SEGMENT MID - SEGMENT HIGH SEGMENT

AYU BRAND PORTFOLIO PRICE SEGMENTATION (BRANDY)

LOW SEGMENT MID - SEGMENT HIGH SEGMENT

Core Sales Strategy Route to Market Model -

DISTRIBUTORSHIPS Channel Development (Modern Trade &

HORECA Channel) Online Sales Development (E-Commerce

Portal/Marketplace) We can look for distributors or we can be the distributors ourselves given that we have our own sales organization

We have strategic relationships with Key Trade Channels in the Philippines & ASEAN

We can also pipeline this to our E-Commerce Marketplace. We are currently building a WINE & ALCOHOLIC Beverage Marketplace that sells different brands across different markets that can also connect/link to other online group buying sites around the world.

Marketing Strategy Integrated Digital Marketing

Social Media Group Buying Sites

Launch Strategies Launch plan – Looking at 1st Quarter of

2015 Pipeline to different trade channels in

the Philippines both online and offline Looking for strategic distributor partners

or internal capitalization for our own distributorship business

Other Potential Partnerships JV for Philippine Market Development

(We are very open) – iSales Strategy Inc. (Sales & Marketing), Ayu (Inventory & Stocks)

Schedule – Next Steps 1st Quarter of 2016 Need help on the product samples Alignment