Ayojak Content Strategy
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B14125 - Aayush Raghuvanshi B14156 - Monish Agrawal B14158 - Mukesh Ranjan B14171 - Santosh an!argi B14184 - "ineel a#!ala IMKG Ayojak Content Strategy Target Personas: 1. B2C: $n%ivi%ual &usto#ers generally looking 'or (ro#otion an% #anage#ent o' their in'or#al)(ro'essional #eetings on Ayojak So&ial Meets 2. B2B: i) Small-sie! "om#anies: *on+t have te&hnology or %o not want to invest in te&hnology, !ut want to use their events to esta!lish their i#ag an% &re%i!ility a#ong in%ustry stakehol%ers ii) $arge Com#anies: .sta!lishe% Bran% $#age, ha% a%e/uate !u%gets to hire e0(ensive event #anage#ent organi ers an% to 'un% e0tensive #arketing o' events Content Strategy: C%annel Content &a"e'ook 1ui es)3ontests, .ntertaining 3urrent A airs sni((ets to !e (oste% to en&ourage 3usto#er .ngage#ent 2 .n&ourage .vent Atten%ees to (ost their Sel es an% ag their 'rien%s $n&lu%e 3lient esti#onials on Ayojak+s Servi&es 4inks to witter an% Blog T(itter 1 9se witter as 3onversation with #e#!ers an% &lients 2 As a (ortal 'or 3usto#er Servi&e an% :ee%!a&ks Share ;ositive i#(a&ts o' Ayojak+s Servi&es su&h as .&o- 'rien%ly .-ti&keting saves < no o' trees 4 9se =3on'eren&e an% =.vent>;ro#ote to tren% the two u(&o#ing (ro%u&ts !y (osting a!out their 'eatures Blogs 1 Arti&les on the 3o#(any+s "ision, Mission, ?oals an% Servi&es o ere% 2 *etaile% testi#onials 'ro# (ast &lients $n'ogra(hi&s on .vent Manage#ent $n%ustry 4 ee( u(%ating regularly an% engage &usto#ers through 'ee%!a&k an% &o##ents $inke!In 1 .sta!lish a (ro'essional inke%$n ;age 'or the 3o#(any @3re%i!ility 2 9se this to target arge 3o#(anies 3onne&t with arge 3o#(anies who host #ajor events)&on'eren&es 4he (age shoul% in&lu%e all the servi&es o ere% !y Ayojak along with the u(&o#ing (ro%u&ts an% Re'eren&es to ;ast 3lient re&o##en%ations ?rou(
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Transcript of Ayojak Content Strategy
IMKGGroup 3B14125 - Aayush RaghuvanshiB14156 - Monish AgrawalB14158 - Mukesh RanjanB14171 - Santosh KanbargiB14184 - Vineel Kambala
Ayojak Content Strategy
Target Personas:1. B2C: Individual customers generally looking for promotion and management of their informal/professional meetings on Ayojak Social Meets2. B2B: i) Small-sized companies: Dont have technology or do not want to invest in technology, but want to use their events to establish their image and credibility among industry stakeholders. ii) Large Companies: Established Brand Image, had adequate budgets to hire expensive event management organizers and to fund extensive marketing of events.
Content Strategy:ChannelContent
Facebook1. Quizzes/Contests, Entertaining Current Affairs snippets to be posted to encourage Customer Engagement.2. Encourage Event Attendees to post their Selfies and Tag their friends.3. Include Client Testimonials on Ayojaks Services.4. Links to Twitter and Blog.
Twitter1. Use Twitter as Conversation with members and clients.2. As a portal for Customer Service and Feedbacks.3. Share Positive impacts of Ayojaks Services such as Eco-friendly E-ticketing saves X no. of trees.4. Use #Conference and #Event_Promote to trend the two upcoming products by posting about their features.
Blogs1. Articles on the Companys Vision, Mission, Goals and Services offered.2. Detailed testimonials from past clients.3. Infographics on Event Management Industry.4. Keep updating regularly and engage customers through feedback and comments.
LinkedIn1. Establish a professional LinkedIn Page for the Company. (Credibility)2. Use this to target Large Companies.3. Connect with Large Companies who host major events/conferences.4. The page should include all the services offered by Ayojak along with the upcoming products and References to Past Client recommendations.
