Avon India Launches on Twitter with #YouMakeItBeautiful
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Making Twitter Beautiful Avon India
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Avon India in the past was interacting with it’s fan base through varied engaging Facebook campaigns, which has a follower base of approx. 9,379,081 likes on its page. But it was time to discover and reach out to their followers through other Digital spaces, that’s when AVON ideated Twitter launch with @AvonIndia.
Transcript of Avon India Launches on Twitter with #YouMakeItBeautiful
Making Twitter Beautiful
Avon India
Avon India has been interacting with consumers through innovative campaigns on its Facebook page that boasts of more than 9 million fans. In order to expand it’s social media presence, and reach out to a wider set of audience, the brand launched its official Twitter handle
Background
Avon is a global beauty brand with its presence in over 100
countries
The brand works for Women Empowerment and has so far empowered
over 6 million independent Avon Fashion & Beauty representative's
Avon has been making beauty products using the latest innovation keeping
one thing in mind
Making breakthrough products To Make Women Beautiful
Objective
To establish Avon India’s Brand Presence on Twitter and creating Brand Awareness to reach out to a new set of audience
The IDEA
Phase One:
A Shout-Out for Avon India’s presence on Twitter
Phase Two:
A week long Twitter contest under different themes for each day to leverage Avon’s brand presence by encouraging User Generated Content around various product offerings by Avon India
Phase One:
Announcing @AvonIndia’s presence on Twitter …
Creating Buzz...
Avon India tweeted its first tweet with shout-out from Avon global handles, fashion/lifestyle bloggers & influencers
@AvonIndia makes Twitter beautiful
The first tweet received 80 re-tweets
Avon India Verified on Twitter within a minute
The fashion world gives a shout-out
#YouMakeItBeautiful
To take forward its messaging of making women beautiful with its products, Avon India launched a Twitter contest 2 hours after announcing their official launch
The contest asked users to share what was that one thing that makes them beautiful using #YouMakeItBeautiful
#YouMakeItBeautiful
Within 20 minutes of launching the contest, Avon India started making waves across India.
#YouMakeItBeautiful trended in India & Mumbai, while @AvonIndia Twitter handle was trending in Mumabi
Trending in India for over 3 hours
The day ended on a high note with #YouMakeItBeautiful achieving over 138,226 impressions, while the Twitter
handle @AvonIndia received over 142,930 impressions
Ending the day on a high
Phase Two:
Post-launch campaign
Post the Twitter launch, Avon India initiated a week long campaign by partnering with bloggers/influencers for thematic contests for a period of one week
Sustain conversations post Twitter launch
#PoutTuesdays #WardrobeWednesdays #ThirstyThursday
#FridayNightFever #ManicureMondays #TwistyTuesdays
Tuesday Wednesday Thursday
Friday Monday Tuesday
#PoutTuesdays
Idea Users had to tweet &
describe a selfie of their pout using #PoutTuesdays
Result
#PoutTuesdays trending in New Delhi Overall Reach: 55,377 Impressions: 77,350 Total conversations: 710
#PoutTuesdays
#WardrobeWednesdays
Idea Users had to tweet a
picture of their colorful wardrobe using #WardrobeWednesdays
Result Overall Reach: 33,741 Impressions: 57,196 Total conversations: 214
#WardrobeWednesdays
#ThirstyThursday
Idea Describe in a creative way
what #ThirstyThursday means to you
Result Overall Reach: 48,654 Impressions: 77,350 Total conversations: 687
#ThirstyThursday
#FridayNightFever
Idea To celebrate 500 followers
on Twitter, Avon India asked users to help create a music playlist using #FridayNightFever
Result Overall Reach: 72,873 Impressions: 94,322 Total conversations: 741
#FridayNightFever
#ManicureMondays
Idea To beat the Monday blues,
Avon India asked users to share an image of their nail art in order to win a gift hamper
Result Overall Reach: 16,947 Impressions: 40,632 Total conversations: 745
#ManicureMondays
#TwistyTuesdays
Idea A contest with a twist.
Every one hour Avon India will share a color shade asking users to tweet the first dish that comes to their mind using #TwistyTuesdays
Result Overall Reach: 24,075 Impressions: 69,104 Total conversations: 950
#TwistyTuesdays
To sum up
@AvonIndia
Twitter Launch….
Avon India got the conversation running on
Twitter with over 6500+ conversations taking place on Twitter
in a span of 8 days!
With 600 Followers on Twitter, Avon
India became the fastest growing beauty brand for the week!*
*As per Social Bakers
The brand received over 1400+ re-tweets and more than 840+
favorites in a span of 8 days!**
** As per Twitter analytics
The Tweets from Avon India have thus
earned over 220,200+ impressions**
&
cumulative impression for
our hashtags of over 650,000+!
** As per Twitter analytics
We make breakthrough products
