Avi Chai Academy - Foundations
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Transcript of Avi Chai Academy - Foundations
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WELCOME TO THE
SOCIAL MEDIA ACADEMY
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Today’s Agenda
• Introductions & Orientation• Social Tagging• Foundations• Lunch• Tools• Planning• Wrap up
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What is Tagging?
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SOCIAL TAGGING
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#11NTCJEWS
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SOCIAL TAGGING
• What you need:
– Large nametag sticker.
– Write your personal “TAG LINE”.
– Grab the small stickers, your card,
and a pen
• What to do:
– Chat with someone. Introduce
yourself, learning something about
them.
– Tag them! Write a word on a small
sticker and stick it on their card
– Talk to at least 5 people in 10 min
– Come back in here when I holler!
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Joining The Technology Revolution:
The 5 Commandments of Social Media
Presented by Lisa Colton,
Founder & President Darim Online
434.977.1170
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Characteristics of Social Media
• Participatory: It blurs the line between producer and consumer, media and
audience.
• Open and Democratic: It encourages voting, comments and the sharing of
information. For this reason it is seen as authentic and trustworthy.
• Conversational: Two (or more) way conversation rather than one-directional
broadcast. Is personal, specific, and engaging.
• Communal: Supports formation, growth & strength of communities around a
particular shared interest.
• Connected: Thrives on being connected, rather than being territorial and
proprietary.
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Attention EconomyListen & Be Conversational Add ValueBe RealPrepare for Constant Change
5 New Rules of the Game
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#1 THIS IS AN ATTENTION ECONOMY
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#2 ListenAnd…
Temple Israel, Memphis Facebook Page
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… Be Conversational
Temple Israel, Memphis Facebook Page
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#3:
ADD
VALUE
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Social Content is Social Capital
• Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources.
• Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.
• 1:12 or 1:20 ratio
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Your Unique Value
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#4: BE REAL
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Voice: Sixth & I Synagogue in DC
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Make it
Personal
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#5: Prepare for Constant Change: Anticipate The Shifting Market & Be Nimble
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How is parenting and family life changing?
How does this impact your business and
“product” delivery?
How are you positioned to keep up?
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Real Life Example
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John Fitch’s Steam Engine
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John Fitch’s Steam Engine
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Source: Flickr user JYRO
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Source: Flickr user Rick Neves
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Source: Flickr user divemasterking2000
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FINAL THOUGHTS
• Stay nimble - Change will continue• Know what you want to measure
and how you’ll know if you’re successful
• Think about staffing and guidelines• Address your whole culture, not
just marketing & communications.
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IT’S NOT ABOUT TECHNOLOGY