AVERAGE STAFF WORLDWIDE COUNTRIES* BRANDS* 65 70 …Next Fifteen investor/ analyst event – 27.1.16...
Transcript of AVERAGE STAFF WORLDWIDE COUNTRIES* BRANDS* 65 70 …Next Fifteen investor/ analyst event – 27.1.16...
-
Next Fifteen investor/ analyst event – 27.1.16
Next 15 : technology driven marketing
£109
MILLION REVENUES (FY 2015)
1,255 AVERAGE STAFF WORLDWIDE
16 COUNTRIES*
15 BRANDS*
65% REVENUES FROM US
70+% OF REVENUES FROM TECH CLIENTS
LONDON HEAD OFFICE
SAN FRANCISCO OPERATIONAL CENTRE
28
CLIENTS WITH OVER 1$M REVENUES (AT JULY 2015)
Hal
f yea
r to
Jul 2
015
unle
ss s
how
n, *
Jan
2016
Capital Markets Day – 27 January, 2016
-
Next Fifteen investor/ analyst event – 27.1.16
agenda
• 4.00 introduction (Tim Dyson) • 4.10 Beyond (Nick Rappolt) • 4.40 Morar (Roger Perowne) • 5.10 coffee break
• 5.20 Agent3 (Clive Armitage) • 5.50 closing remarks (Tim Dyson) • 6.00 drinks
Slide 2
-
Next Fifteen investor/ analyst event – 27.1.16
today’s industry
• creativity and content drive campaigns
• data used like a drunk uses a lamppost … for support rather than illumination.
• traditional channels such as TV and print still used to lead the campaigns
• social used mainly to amplify traditional channel awareness
• digital assets created to support programs
Slide 3
-
Next Fifteen investor/ analyst event – 27.1.16
today’s agency • advertising lead
• CCO is king
• Media spend is critical to business model
• technology is outsourced
• planners are focused on media
Slide 4
-
Next Fifteen investor/ analyst event – 27.1.16
old: creative/content > technology > data
Slide 5
-
Next Fifteen investor/ analyst event – 27.1.16
the new model
• data used to define and refine campaigns
• technology platforms are the starting point to campaigns - mobile first
• technology is the key to unified marketing
• hyper local and real time are the new norm. Global = general = old school
Slide 6
-
Next Fifteen investor/ analyst event – 27.1.16
new agency model
• technology : Adobe, salesforce, FB, Google
• data : analytics, planning, insight and campaign modeling
• content : creative, technology creative, optimization, connected, measurable
Slide 7
-
Next Fifteen investor/ analyst event – 27.1.16
new: technology & data > creative/content
Slide 8
-
Next Fifteen investor/ analyst event – 27.1.16
new: technology & data > creative/content
technology driven marketing
Slide 9
-
Next Fifteen investor/ analyst event – 27.1.16
Next 15
• building technology and data science into every business
• focus on high growth clients and markets
• less worried about being big than
Slide 10
being digital
-
Next Fifteen investor/ analyst event – 27.1.16
Next 15
Technology: Agent 3 Beyond bDA Connections Media ODD Encore
Content: OutCast M Booth Text 100 Bite Story Vrge Lexis Blueshirt
Data: Morar
Slide 11
-
Next Fifteen investor/ analyst event – 27.1.16 Slide 12
Dat
a as
at
Dec
l 201
5
top 20 customers
-
Next Fifteen investor/ analyst event – 27.1.16
Next 15 : growth cycle
market insight
investment
right sizing
scale via us/ uk launch
growth phase
where
who
how
when
growth
question
current assets = market opportunities
talent first approach speed to market and talent incentivisation =
business
current assets = market opportunities
our approach
Encore, M Booth, Encore
Beyond, Agent3, ODD
Morar/ Redshift
Agent3, Beyond, Morar
NFC group examples
Slide 13
-
Next Fifteen investor/ analyst event – 27.1.16
our comparative advantages
Slide 14
CALIFORNIA PRESENCE
TECH CLIENT
BIAS CORPORATE CULTURE
• California presence gives us preferred insight into digital innovation
• tech client base has brought key relationships with digital thought-leaders
• our entrepreneurial culture has helped to incubate new brands successfully
-
Next Fifteen investor/ analyst event – 27.1.16
our growth 2010 - 2015
64% REVENUE GROWTH 2010/15
99% INCREASE IN EBITDA 2010/2015
GOOGLE/ ALPHABET
LARGEST CLIENT 2015, NOT A MATERIAL CLIENT IN 2010
82 % EPS GROWTH 2010/15
11% MINIMUM ANNUAL ORGANIC GROWTH IN US SINCE 2012
38% INCREASE IN EBITDA PER STAFF 2010/15
44% INCREASE IN STAFF
2010/15
10.5%
ADJ ROCE POST TAX 2015
12 months to July 2015 vs 12 months to Jul 2010 except where stated,
Slide 15
-
Next Fifteen investor/ analyst event – 27.1.16
thanks
16