Identica - Fifteen Brands for Twenty-Fifteen

What’s this all about?

We’d like to think we know our brands here at Identica and we’d especially like to think that we know what brands are on the horizon.

In Fifteen Brands for Twenty-Fifteen we’ve highlighted fifteen innovative, progressive and disruptive brands that have the potential to explode into our consciousness in 2015.

– Innovating in a marketplace to create new consumer behaviours.

– Exploited a new product or service proposition within an established marketplace.

– Changed product or service perceptions.

Selection Criteria

Sansu

Yuzu is a rare citrus from Korea and Japan that has three times more vitamin C than an orange.

Sansu delivers all the health benefits Yuzu has to offer and blended them exquisitely with some more familiar flavours for our convenience. Launched in London for the innovation hunger and health conscious marketplace we’re expecting this new supercitrus to take off in 2015.

Trend Driver: Health Consciousness

PareUp

PareUp is a new app that aims to connect consumers to restaurants and food shops with excess food. Before retailers throw away food, they alert PareUp users and offer the extra food at a discounted price.

Each year, food retailers are unnecessarily wasting billions of pounds in unsold goods due to industry standards, marketing practices, and donation infrastructure.

Trend Driver: Convenience Culture

Flightcar

Travelers looking for an inexpensive car rental can make arrangements through FlightCar, which arranges car rentals between people who are parking their vehicles at the airport and people who need to rent a car.

Owners get free airport parking, and renters choose from a wider selection of vehicles at lower prices than those offered by the major car rental chains.


Fossil River

Dressing salads and flavouring foods has never been easier. Liquid Salt has been designed to uniformly dispense salt to dishes to allow us to control the amount of salt we really need in our meals.

Fossil River have a huge range of sprayable salts such as the playful cucumber, garlic and oriental while more functional low sodium versions offer us the ultimate control.


Nootrobox

Nootrobox delivers personalised prescriptions of vitamins and supplements to our front door.

The service allows us to self-diagnose online and get what we need the very next day. Need more energy or wanting to focus for longer? Nootrobox primarily offers pill packages for increasing our cognitive support. Genius.


Drive Now

Drive Now is different to most other car sharing schemes. It allows for one-way trips so that you don’t have to return the car to a pre-determined location.

Simply register online for the BMW led service and locate a car on a mobile device. Fuel costs, insurance, tax and parking are all included – just get in and drive. Currently on trial in North East London.


Oink.

Having greater control over our children’s online spending is at the core of Oink’s service. This online bank account is specifically aimed at families who want to administer a level of freedom to their kids while browsing online but have the ability to monitor what they’re spending.

Pocket Money has been brought into the online era.


Blendle

As newspapers and magazines increasingly welcome the digital world by taking their content online, the common way to monetise is via pay walls. As a reader, you’ve probably been reluctant to pay for a monthly subscription when all you want to do is read one story.

That’s where Blendle comes in. It’s a pay-for-what-you-read platform that allows you to buy individual stories.


Evol Foods

Frozen food has never been so transparent. Evol Foods understand that we need the convenience that frozen offers us but they’re unwilling to compromise on ingredient credibility and taste.

Basing their range around microwavable Mexican cuisine feels fresh for the market. We sometimes appreciate speed but always appreciate the quality. Evol have delivered both.


Skoff Pies

Introducing Skoff Pies, the latest gorge from Irish super foodie Donal Skeehan. The pies offer quality, hearty and ethically sourced ingredients in a convenient format.

The products have already won countless Great Taste Awards and have secured a distribution in the UK. Expect to see them on the shelves competing with the questionable pies that we currently have.


Blue Hill

Savoury yoghurts are getting some traction in the marketplace. Consumers are starting to understand the nutritional benefits as well as the surprising deliciousness of the dairy products.

Blue Hill are leading the way at the moment with their 100% grass-fed cows offer but expect the savoury market to explode. Trust us, they do taste very good.


Farmer’s Fridge

Why should junk food be so easy to get, but not healthy food? Handcrafted salads, wraps and snacks that taste delicious in a vending machine is Farmer’s Fridge new business model. Made and delivered daily, these salads and wraps are a fresh twist on an old concept.

The machines are a success story in the U.S and they’re making their way to Europe. Quick and convenient health food? It’s exactly what we want.


Bizzby

Handymen, cleaners and beauticians can be summoned at the click of a button with Bizzby. This on-demand app will send a professional to your door within 30 minutes of processing a request.

The service charges a 15% commission on every job processed through the app. No cash changes hands, as the money is automatically taken from the customer’s account at the end of the job. This will be as big as Uber.


Bilder & De Clerq

Dutch grocery store Bilder & De Clercq arranges its shop according to 14 recipes, which rotate on a weekly basis. Each dish occupies its own table, while takeaway recipe cards detail ingredients and cooking instructions. At checkout, a bottle of wine is given to shoppers to complement their meal.

Bilder & De Clercq are expanding across Holland, expect to see them or the new format in the UK soon.


NOA Potions

If the last two decades were about energy and octane, the next decade will be about relaxation, wellbeing and calm. Introducing NOA Potions, the soothing soft drink from Sweden (so you know it’s good) made with natural herbs that contributes to reduced stress and increased mental capability.

The first flavours to be launched are Elderflower & Rhuburb, Crabapple & Gooseberry and Blueberry & Birch.


Contact Us

Nathan HurleyTrend Hunter

+44 (0)20 3451 [email protected]


Identica - Fifteen Brands for Twenty-Fifteen

Documents

Transcript of Identica - Fifteen Brands for Twenty-Fifteen