Avanced Seo E Marketing Conference May8
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Advanced SEO presentation from the eMarketing Techniques Conference, May 2009 at Corporate College
Transcript of Avanced Seo E Marketing Conference May8
Unique Visitors
Accuracy
Visitor SessionsThe number of times visitors view
your website
Where’s everybody else??
Search Engine Referrals
That site stinks!
Exit Rate
Conversion Rate
“Web analytics works best when measurement expectations are clearly defined in advance, not after the fact or on an ad-hoc basis.”
Eric Peterson
“life without this sort of examination is not worth living...”Socrates
DataPage Views = 34,000
InformationData + Context
Page Views per visitor = 8
KnowledgeInformation + Context
Visitors who searched for term :Who entered at: page :Session of more than: minutes :Converted at a rate of: x% :
= Visitor Knowledge
UnderstandingKnowing what to do
YOUKnowledge
Information
Data
11% - Yellow shirt9% - Blue shirt79% - Red shirt
16%
Trends affecting Red Shirt “conversions”- 57.5% Beaming to planet- 42.5% On-board fights- 16% when Kirk meets alien women
Digital Camera
Megapixels
Fuji? Sony?
Battery Life
Price
MP3 Player
Ipod
Flash Drive?
Cost
Gigs
• Key Performance Indicators– Time on Site– Pages Viewed– Conversions– Goals
• Segments– Blogs– Links– Social News– Search
• Overall• Segmented
–Referring URL–Search Phrase–Product Group–Campaign Type–Actions and Tendencies–Returning v. New Visitors
Prospecting SegmentsAnchor Term: (primary keyword)• 2.7 minutes average time on site• 46% of visits less than 20 seconds• Conversion (sales) Rate: 2.2%
• 52.4% (2,682) enter at the Home Page (1.8% conversion)
• 34.5% (1,007) enter at topic page (4.3% conversion)
Prospecting SegmentsVacations:
• #3 Ranking• 600 visitors/mo.• 0 conversions
Vacation:• #34 Ranking• 1800 visitors/mo.• 2% conversion rate
Prospecting SegmentsAverage searcher:• 4:23 minutes on site• 4 pages viewed• 2 % conversion rate
“Family” term searcher:• 7:38 minutes on site• 10.5 pages viewed• 4 % conversion rate
Avinash Kaushik - Excellent Analytics Tip #4
Prospecting Segments
Prospecting Segments
3 C’s of Analytics:
1. Context2. Contrast3. Comparison
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