AVAILPRO PRESS PACK

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SUMMARY

Introduction : A word from the company’s president ........................................................................................ 3

Company presentation ........................................................................................................................................ 4

Key dates and figures .......................................................................................................................................... 5

Products and services.......................................................................................................................................... 6

Availpro’s strengths and differences ................................................................................................................... 7

Our users talk about our solution ....................................................................................................................... 8

Company contact details ..................................................................................................................................... 9

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INTRODUCTION : A WORD FROM THE COMPANY’S PRESIDENT

With this press pack, our company aims to present itself to journalists in a clear manner, deliberately

avoiding technical and marketing terms as much as possible.

We hope that the fruit of our efforts will give you a quick overview of the company’s work and why we

are different from others working in the sector of online booking for the hotel trade.

The sector is expanding greatly at the moment and should provide two figure growth for years to

come, making it an exceptional subject to write about.

We hope you find the information included here interesting and useful.

PHILIPPE LAMARCHE

Chairman of the Board

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COMPANY PRESENTATION

WHAT WE DO: ALLOW HOTELS TO SELL THEIR ACCOMMODATION OFFER VIA THE INTERNET

The company Siriona S.A., founded in Paris in 2001, develops and commercialises Availpro, a suite of

programs for online rooms sales aimed at all types of accommodation providers:

independent hotels, hotel chains, holiday residences...

Availpro allows its clients to increase their web sales

considerably and save a great deal of time via a powerful yet

easy to use interface. Selling online, especially through a

property’s own website has become essential, as 69.5% of

bookings are now finalised on the hotel’s own website.1

The vision of Availpro’s founders was to offer a bookings solution that takes advantage of the most

advanced technology and helps level the playing field with large hotel chains and their integrated

systems. To do this, Availpro has developed unique skills for creating and setting up connectivity -

electronic bridges - between different programs and platforms.

Availpro particularly concentrates its efforts and

investments on direct sales made by the property

itself. A property’s website is the sales channel that

should be concentrated on as this is where the best

net price will be obtained.

This is why Availpro developed its own booking engine

that can be seamlessly integrated with any website

and transform a hotel’s presentation site into a sales

site.

1 Source : Médiamétrie study published on September the 13th, 2010

THE PRIORYINN

QUEEN’S PARK HOTEL

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KEY DATES AND FIGURES

To learn more about Availpro, here’s a graphic overview of the company’s key dates and figures.

AVAILPRO IN A FEW DATES

2001 : Siriona is the publisher of Availpro. Founded by the current managers, P. Lamarche and S. Boher. 2003 : The program is launched. The first hotel client is the Hôtel Maubeuge in Paris. 2003 : Clearing service set up. New! The hotel can debit all or some of the amount due for the booking to guard against cancellations. 2004 : Connection with the distributor Booking.com 2005 : Siriona receives the label for innovative business from OSEO – ANVAR 2008 : 2 million nights sold! 2009 : Success of the new version of Availpro 2010 : International expansion (UK, Italy, Portugal, Spain)

AVAILPRO IN A FEW FIGURES In existence for nearly 10 years now!!! Since being founded, 8.9 MILLION NIGHTS sold via Availpro (= 750M€ turnover) 240M€ TURNOVER generated for our clients in 2010 Siriona’s turnover is in constant progression! + 36% IN 2009 Over 7,500 client hotels Over 300 partners (agencies and webmasters, distributors and PMS) A 45-person team at your service

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PRODUCTS AND SERVICES

THANKS TO AVAILPRO, THE HOTELIER WILL BENEFIT FROM:

The booking engine which optimises the sales on your website

An automatic access to the distribution sites and systems (no waste of time)

A centralised management of your offer which results in optimisation of your sales, prices

It’s true that the detailed workings of technical solutions are often complicated and difficult to

understand. Rather than give a dry explanation, we’ve tried to explain our offer and how it integrates

itself with the hotel trade microcosm through the following chart.

To sum up, by incorporating all the various actors involved in the sales process, Availpro creates a

chain of distribution that is simple, seamlessly integrated and powerful.

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AVAILPRO’S STRENGTHS AND DIFFERENCES

JUST ONE PLANNING FOR MANAGING ALL DISTRIBUTION CHANNELS

Availpro allows properties to manage their entire distribution

via a sole interface. As well as the simplicity, rapidity and

efficiency benefits that this brings to everyday tasks, it also

allows innovative concepts to be introduced, such as the

central inventory of available rooms.

A global number of rooms can be made available for sale by all

distribution channels, whereas previously it was necessary to

ration your accommodation offer between the various sales

channels and risk being left with unsold rooms.

The Availpro Smart Channel Manager® means optimizing the occupancy rate while avoiding any risk of

overbooking, thanks to real-time updating of availability 24/7, inevitably resulting in increased

turnover.

SPECIALISED SKILLS WITH FREE, PERSONALISED HELP

Our technicians and partners come from the hotel trade and are constantly devising the necessary

tools to make hotel management and commercialization even more precise: a wide range of rates (per

number of nights, packages…), personalized set-ups, sales conditions…

To expand its knowledge and skills, Availpro also collaborates

with over 200 partners including web distributors, web agencies

and hotel management software publishers, in order to continue

giving its users a better, more efficient solution.

However, all this technology would be useless if it didn’t come

with the personalized help offered to all our clients by our account

managers. It’s a free service that gives advice and helps hotel owners set up their online sales system. The

originality of Availpro’s economic model is that it’s based purely on the performance of our solutions, as the

only cost is 2.5€ / £2.0 before tax on each booking made.

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OUR USERS TALK ABOUT OUR SOLUTION

Availpro makes an effort to satisfy its clients, listening and advising

when they need help with their sales, but also taking note of their

suggestions for new functions and possibilities.

We regularly conduct surveys to gauge the level of satisfaction of both

our users and partners, and are happy to learn that 86% of our users

say that they are very or generally happy with our solution.2

2 Satisfaction Survey conducted in December 2010

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COMPANY CONTACT DETAILS

Below you’ll find our company and Press Relations contact details.

There’s also a Press section available on our website: www.availpro.com. It includes the latest press releases

as well as photos and logos that you may use to illustrate your articles

COMPANY DETAILS:

HEAD OFFICE SIRIONA S.A. 24 rue du Sentier 75002 Paris Tel : +33 (0)1 58 62 58 10 Fax : +33 (0)1 58 62 58 11 E-mail : sales@availpro.com www.availpro.com

PRESS CONTACT: Fremau Emmanuel Tel : +33 (0)1 58 62 46 25 E-mail : emmanuel.fremau@availpro.com

UK SUBSIDIARY Ray Mason Tel : +44 (0)20 8150 3330 E-mail : ray.mason@availpro.com

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