Automotive Electronics: Market Trends

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  • TMFreescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. 2010 Freescale Semiconductor, Inc.

    Automotive Market and Industry UpdateSteve NelsonDirector, Global Automotive Marketing

    Automotive

    FTF-AUT-F0747

  • TMFreescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. 2010 Freescale Semiconductor, Inc.

    Agenda

    What a Difference a Year Makes2

    1 Freescale in Automotive

    Segment Trends: Body, Chassis/Safety, Powertrain, Driver Information4

    What Does the Future Hold?5

    Conclusion6

    Current Market Trends3

  • TMFreescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. 2010 Freescale Semiconductor, Inc.

    SelectSub-SegmentsIndustrial

    Smart Meters,Smart Grids

    Home PortableMedical

    Appliance Control

    Factory Automation& Drives

    SelectSub-SegmentsConsumer

    Smart Books

    eBooks

    RF RemoteControls

    Sensors forPhones & Games

    Core MarketsAutomotive Networking

    SecurityAppliances

    DriverInfotainment

    Printers &Gateways

    Chassis & Safety

    Basestations& Controllers

    Powertrain& Hybrid

    Routers &Switches

    Body &Security

    Freescale Product Portfolio

  • TMFreescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. 2010 Freescale Semiconductor, Inc.

    Automotive Market: Driving Technology Confluence

    4

    Health Energy Management Home Entertainment

    Consumer Wireless everywhere Broadband expansion Ubiquitous Connectivity

    Networking Connectivity Medical/TeleHealth Smart Grid/Building

    Control

    Industrial

  • TMFreescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. 2010 Freescale Semiconductor, Inc. 5

    Technology That Changes the World

    Anti-lock Braking

    Camera-basedCollision

    Avoidance

    Infotainment Control

    Transmission Control

    Radar

    Instrument Cluster

    Airbag Control

    FlexRay

    Stability System

    Intelligent Distributed Control

    Engine Control

    Air Conditioning

    Tire Pressure Monitor

    No.2 in total auto ICsNo.1 in auto microcontrollersNo.2 in MEMS sensors

  • TMFreescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. 2010 Freescale Semiconductor, Inc.

    Freescale AutomotiveTodays Innovation

    Chevy CamaroMCF5251

    PDIM

    Note: Representative only. All of these products have multiple Freescale devices in many applications.

    Mercedes S ClassMPC5200

    Night Vision

    Lincoln MKSS12

    Body Control

    Chevy MalibuMCP5200

    OnStar

    Cadillac CTSMPC5566

    Direct Injection

    Aston Martin DB9SensorsAirbag

    BMW X5MPC5567 & S12X

    Dynamic Drive

    Toyota PriusDBUS

    Master/Slave Airbag

    DayunS12

    Fuel Injection

    Peugeot 407MPC561

    ECU

    Honda StepwagonPictus MCU & Ocotillo

    Sensor Airbag

    Ford FiestaS12XHZCluster

    Chery A516S12

    HVAC, Powertrain

    Opel CorsaSensorsAirbag

    Ford Fusioni.MX31Sync

    Mazda Alexa (3)SPC5565

    Start/Stop System

    Ducati 696S12 & Pressure Sensor

    ECU

    BYD F3MCU

    Body, Cluster

    Ford F150SPQ1035

    eSwitch Body

    BMW 7-SeriesMPC5567

    Body Gateway

    http://images.google.com/imgres?imgurl=http://www.auto123.com/media/videos/specs/2009/aston_martin/en/db9.jpg&imgrefurl=http://www.auto123.com/en/aston-martin/db9/?make=aston+martin&model=DB9&usg=__Jvo1lbiJSx7CMupE6084qKD1yB4=&h=281&w=500&sz=67&hl=en&start=102&tbnid=hkEfVo6GZphwCM:&tbnh=73&tbnw=130&prev=/images?q=db9&gbv=2&ndsp=21&hl=en&safe=off&sa=N&start=84http://images.google.com/imgres?imgurl=http://l.yimg.com/dv/izp/mercedes_benz_cls_class_cls550_4_door_coupe_2009_exterior_angularfront.jpg&imgrefurl=http://autos.yahoo.com/car-compare/pictures/?trimId0=24706&trimId1=24834&trimId2=26326&trimId3=24202&usg=__ReIf7gK1xRenTljJIZ1LHCvBREk=&h=960&w=1280&sz=419&hl=en&start=126&tbnid=maL7DcrIKqyDyM:&tbnh=113&tbnw=150&prev=/images?q=mercedes+550+cls&gbv=2&ndsp=21&hl=en&safe=off&sa=N&start=105http://images.google.com/imgres?imgurl=http://www.blog.ssworks.net/wp-content/uploads/2007/02/nurburgring_x5.jpg&imgrefurl=http://www.blog.ssworks.net/?p=22&usg=__fa1DNOhEeHGpxA9vyOUaksz8mxY=&h=388&w=458&sz=90&hl=en&start=10&tbnid=CMwp5sYCJ93B9M:&tbnh=108&tbnw=128&prev=/images?q=bmw+x5&gbv=2&hl=en&safe=off

  • TMFreescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. 2010 Freescale Semiconductor, Inc.

    Agenda

    What a Difference a Year Makes2

    1 Freescale in Automotive

    Segment Trends: Body, Chassis/Safety, Powertrain, Driver Information4

    What Does the Future Hold?5

    Conclusion6

    Current Market Trends3

  • TMFreescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. 2010 Freescale Semiconductor, Inc.

    Global Auto Production Forecast (includes light trucks)

    8

    Global Insight April 2010

    What a difference two years makes

  • TMFreescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. 2010 Freescale Semiconductor, Inc.

    US Automotive Status

    Scrappage rate ~13MU / year Industry break even ~10-11MU but not healthy until ~12MU+Auto industry employment +15K in 2010, +100K per year 2011-13

    9

  • TMFreescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor