Automatic Twitter report

Sotrender automatic report

for Twitter profiles

In Sotrender you can prepare an automatic and customizable PDF reports for your Twitter profiles. You can use them to prepare a report at the end of a billing period for clients (if you are an agency) or superiors (if you are a marketeer). In an urgent situation when you have only 5 minutes to prepare a paper, don’t strees out. Log in to Sotrender, see the automatic reporting from a completely new and more personalized perspective.

Read an example report and learn more on our website.

http://blog.sotrender.com/2015/04/automatic-twitter-reports/

Tit le pageTit le page

Report about Sotrenderfrom Mar 28 to Apr 28, 2015

Index Page

1

I ndex PageI ndex Page

Sotrender Mar 28 - Apr 28, 2015

Index Page

1. Overview 2

2. Reach Increase in the number of followers 3

3. Engagement Engaged users 4 Activities on particular days 5 Activities at particular hours 6 Types of users' activities 7 Sotrender tips 8

4. Content Types of brand’s tweets 9 The best tweets of the brand 10 Sotrender tips 12

5. Customer service Reaction to users' tweets 14 Users' mentions 15

6. Work of administrator Administrator’s activities 18 Administrator’s activities on different days of the week 19 Administrator’s activities at particular hours 20

7. Comparison 21

Overview

2

O ver viewO ver view


1933,112

39190

13115

13602

134

39190

615

4h 33m0h 4m

69126

624

22

6133

The number of followers increased by 7%.

Reach

Engagement

Customer service

Work of administrator

9 3

5 3

8 1

Types of engagement

Best content

Kto był najlepszy na Facebooku w marcu? Prezentujemy najnowszyraport#FanpageTrendsFanpageTrends

bit.ly/FPT032015pic.twitter.com/QQ5W1eJktc

Uważajcie, by nie zniechęcić swoich followerów do aktywnościdobierajcie hashtagi ostrożnie.bit.ly/1tUm6l1pic.twitter.com/bw9vRDqUUy

Na#YouTubeYouTubeliczą się nie tylko odsłony. Warto o tym pamiętać.#growthhackinggrowthhacking

bit.ly/1HoNBbVpic.twitter.com/G9Modr32kp

Overview

Number of followers

Mentions

Retweets

Favorites

Replies

Mentioning users

With reaction

Time of reaction (median)

Tweets

Replies

Retweets

Favorites

Reach

3

ReachReach


Number of followers

3,112 193

1. Increase in the number of followers

The number of followers is the simplest index of Twitter profile visibility and it influences organic reach ofcommunication. The number of followers increased by 193 users and reached 3,112 followers at the end of theanalyzed period.

The biggest increase during a day: 18 (Apr 16, 2015)

The smallest increase during a day: -1 (Apr 02, 2015)

The chart shows the change in the number of followers on particular days. Normally the changes in this number are small, with theexception of periods of intensive promotional campaigns or other special events.

Engagement

4

Engagem entEngagem ent


Retweeting users

115 13

Mentioning users

190 39

Replying users

4 13

1. Engaged users

The number of engaged users reflects the intensity of reactions to brand’s communication. In the analyzed periodthere were 309 users engaged, that is 9.93% of all followers of the profile. It is 13 more than in the last analogous period.

The biggest number of: retweeting users 6 (Apr 09, 2015), mentioning users 25 (Apr 08, 2015) and replying users2 (Apr 08, 2015)

The lowest number of: retweeting users 0 (Apr 22, 2015), mentioning users 0 (Apr 21, 2015) and replying users 0(Apr 28, 2015)

The chart shows time change in the number of users engaged within this Twitter profile. An engaged user is the user that mentioned thisprofile, replied or retweeted its tweet. Definitions of particular types of engaged users:RetweetingRetweeting user is someone who re-post brand’s Tweet. Twitter's Retweeting users help your brand and others quickly share particularTweet with Twitter users. ReplyingReplying user is any update posted by a user after clicking the Reply button below brand’s tweet. Mention ingMention ing user is any Twitter user whose tweets contain an “@username” in it. Tweets with @replies are also considered mentions.

Engagement

5


2. Activities on particular days

Day of the biggest activity: Wednesday (average: 61.5 activities).

Day of the lowest activity: Sunday (average: 8 activities).

The chart shows the average number of activities on particular days. As activity we consider: retweeting a tweet published by a brand,retweeting another user's tweet containing a mention of a brand, mentioning a brand in users tweets, replying on brand's tweets andfavorites.

Engagement

6


3. Activities at particular hours

Hours of the biggest activity: 2PM, 5PM, 12AM CEST (average: 6.25, 2.72, 2.28 activities) .

Hours of the lowest activity: 4AM, 2AM, 6AM CEST (average: 0, 0.03, 0.09 activities).

The chart shows the average number of activities at particular hours. As activity we consider: retweeting a tweet published by a brand,retweeting another user's tweet containing a mention of a brand, mentioning a brand in users tweets, replying on brand's tweets andfavorites.

Engagement

7


Favorites

602 13

Retweets

115 48

Mentions

190 39

Replies

4 13

4. Types of users' activities

Twitter users can engage on brand's profile in different ways. Their activities can be visible also for their followersand increase "viral" reach of brand's content. It is worth checking which type of engagement was the most popular.

As a retweet we consider: retweets which are brand's tweets and retweets of users' tweets where the brand wasmentioned. In the analyzed period there were:

Retweets (brand's tweets): 54 activities.

Retweets (users' tweets): 61 activities.

The chart presents the percent of different ways of engaging on a Twitter profile, such as: retweeting, mentioning, replying and favoriting.

Engagement

8


The number of your followersThe number of your followersis increasing rapidly. Wellis increasing rapidly. Welldone!done!

During the last week the number ofyour followers increased about 64(2.1%), which means that it increased1.6 times more than on average duringprevious 11 weeks.

Keep on publishing onKeep on publishing onThursdaysThursdays

On those days your tweets gained thehighest number of users' activities.

Consider tweeting at 7 AM, 8Consider tweeting at 7 AM, 8AM CESTAM CEST

Now you are hardly doing it, whileusers are engaging on other Twitterprofiles at this time. See if it's gonnawork also for you.

You gained fewer followers onYou gained fewer followers onSaturdays, Sundays than onSaturdays, Sundays than onother daysother days

On Saturdays, Sundays we've notedsignificantly smaller average increaseof the number of your followers. Youshouldn't focus on these days whileplanning important marketing actions.

Users were more active onUsers were more active onyour profile on Thursdays thanyour profile on Thursdays thanon other dayson other days

On these days users more frequentlyretweeted your tweets, replied to themand mentioned you.

On Saturdays, Sundays usersOn Saturdays, Sundays userswere less active than on otherwere less active than on otherdaysdays

Users were less eager to retweet yourtweets, reply to them and mention youon Saturdays, Sundays.

Your followers were the mostYour followers were the mostactive at 9 AM CESTactive at 9 AM CEST

This time is worth paying attention towhat's happening on your profile andreact quickly.

Your followers were lessYour followers were lessactive at 9 PM CESTactive at 9 PM CEST

At this hours we noted smaller interestin your profile.

5. Sotrender tipscalculated for the data from Apr 28, 2015

Tips will help you evaluate all Twitter activities and understand what should be improved. They are based on data both of a given profileand its competitors, and computed at least once a week. Color of the tip suggests, whether the recommendation is positive (green),neutral (grey) or negative (pink). On this page you can see Sotrender tips related to Engagement.

Content

9

Cont entCont ent


Replies

24 6

Retweets

2 2

Organic and promoted tweets

126 69

1. Types of brand’s tweets

Twitter enables its users to make use of different forms of communication. You can tweet about your own brand andits activities, but also share information and tidbits from other fields. It is good to test different types of tweets toincrease effectiveness of brand communication.

The percentage of tweets type that have increased: Retweets (by 0%)

The percentage of tweets type that have decreased: Organic tweets (by 35.38%) and Replies (by 20%)

The chart presents the share of each type of brand’s tweets in a given period of time. Definitions of particular types of tweet: Organ ic/promoted tweetOrgan ic/promoted tweet is a post, which may contain photos, videos, links and up to 140 characters of text. This message is postedto a profile, sent to followers, and are searchable on Twitter search. RetweetRetweet is a repost of someone else's Tweet. Twitter's Retweet feature helps you and others quickly share that Tweet with all of yourfollowers. ReplyReply is any update posted by clicking the Reply button on a Tweet.

Content

10


Apr 09, 2015 Kto był najlepszy na Facebooku w marcu? Prezentujemy najnowszyraport#FanpageTrendsFanpageTrends

bit.ly/FPT032015pic.twitter.com/QQ5W1eJktc

Retweets

3Favs

9

Mar 28, 2015 Uważajcie, by nie zniechęcić swoich followerów do aktywnościdobierajcie hashtagi ostrożnie.bit.ly/1tUm6l1pic.twitter.com/bw9vRDqUUy

Retweets

3Favs

5

Apr 01, 2015 Na#YouTubeYouTubeliczą się nie tylko odsłony. Warto o tym pamiętać.#growthhackinggrowthhacking

bit.ly/1HoNBbVpic.twitter.com/G9Modr32kp

Retweets

1Favs

8

2. The best tweets of the brandBelow you can see up to 8 tweets of the brand that engaged Twitter users the most (and reached the highest ActivityIndex).

Activity Index is a collective, weighted rate of all activities performed within a Twitter profile. Activities such as admin's tweets, retweets,favs, replies and mentions have different weights and affect the value of the Activity Index.

Content

11


Apr 03, 2015 Quick guide to#socialm ediasocialm ediastrategy on April Fool's Daylinkd.in/1GRId3Zpic.twitter.com/jJUuh8ahef

Retweets

2Favs

5

Apr 19, 2015 See how FB likes drop affected your fanpage.#socialm ediasocialm edia#analyt icsanalyt ics

bit.ly/fblikesdroppic.twitter.com/5DRltd4pwn

Retweets

2Favs

4

Apr 03, 2015 #Apri lFoolsday2015Apri lFoolsday2015is over - we chose the funniest brand#prankspranks. Check them out!bit.ly/STRNDRAPR01pic.twitter.com/BSC29fYg1F

Retweets

2Favs

4

Content

12


Apr 08, 2015 .@Step_RecordsStep_Recordsnajchętniej oglądanym kanałem na YouTube w marcu wg#YouTubeTrendsYouTubeTrends

bit.ly/YTtrendspic.twitter.com/TwwGpRxGSE

Retweets

2Favs

3

Apr 08, 2015 .@kwiatkowskiof fkwiatkowskiof fznów najmocniejszy na Twitterze.#Twi t terTrendsTwi t terTrends

bit.ly/TT032015pic.twitter.com/QjKJuhBcyK

Retweets

3Favs

1

Content

13


The frequency of your tweetsThe frequency of your tweetsis optimalis optimal

Keep on tweeting with the samefrequency, because it's optimal foryou. Changing it might decrease theengagement of your followers.

You publish regular ly - that'sYou publish regular ly - that'sgreat!great!

It's essential to publish on Twitterevery day. If you have somethinginteresting to say, of course. WithSotrender you can easily check theeffects of your daily activities.

You should definite ly keep onYou should definite ly keep onadding adding #growthhack ing,#growthhack ing,#twittertrends#twittertrends

Tweets containing hashtags#growthhacking, #twittertrendsengaged users better. We noted anaverage of 1.09, 1.82 more activities.

Keep on adding tweetsKeep on adding tweetsconta ining photoconta ining photo

During the last couple of weeks,Twitter users engaged the most onyour profile when you publishedtweets containing photo. Try topublish more of them.

Try to exper iment, you hardlyTry to exper iment, you hardlyever add tweets of type: videoever add tweets of type: video

You hardly ever add tweets containingvideo. Higher number of tweets of thistype will enable you to check howyour followers will react (maybe theyexpect posts of this type).

Check the percentage share ofCheck the percentage share oflanguages on your profilelanguages on your profile

In the last 4 weeks you tweeted in 2languages: EN (70 tweets / 61.95%),PL (43 tweets / 38.05%). Replies &retweets were not taken into account.Maybe it's worth tweeting in otherlanguage than the one you use themost often?

Try to publish your postsTry to publish your postsmostly in: PLmostly in: PL

Tweets in those languages got anaverage of 2.4 retweets, favourites orreplies more than tweets in otherlanguages (replies & retweets were nottaken into consideration).

Mentioning (@ ) other profilesMentioning (@ ) other profilesdoesn't a ffect the engagementdoesn't a ffect the engagement

Tweets containing mentions of otherprofiles (@) provoked similar numberof activities as tweets in which youdidn't mention any other profile.

Try to keep adding to yourTry to keep adding to yourtweets: #youtubetweets: #youtube

Tweets with following hashtags#youtube provoked about 1.24activities more.

3. Sotrender tipscalculated for the data from Apr 28, 2015

Tips will help you evaluate all Twitter activities and understand what should be improved. They are based on data both of a given profileand its competitors, and computed at least once a week. Color of the tip suggests, whether the recommendation is positive (green),neutral (grey) or negative (pink). On this page you can see Sotrender tips related to Content.

Customer service

14

Cust om er ser viceCust om er ser vice


Users' mentions

190 39

With reaction

15 0

Time of reaction (median)

0h 4m 4h 32m

1. Reaction to users' tweets

Social media means communication from both sides: users and brands. Users often take the opportunity to ask,make complaints, or just mention brands in their own tweets. It is good to react to all these opinions, dissipating thedoubts and enhancing the positive signals.

The highest number of users' mentions: 54 tweets (Apr 08, 2015)

The highest number of users' mentions without reaction: 51 tweets (Apr 08, 2015)

We present the number of users‘ mentions (these where the name of the brand was mentioned) and how many of them received reaction.For those that were reacted to, we calculate the median of reaction time. It means that 50% were reacted to in such time or quicker.

Customer service

15


@szefernakerszefernakerPaweł SzefernakerPaweł Szefernaker17061706 followers10251025 following23962396 tweets

W marcu@AndrzejDudaAndrzejDudakolejny raz najbardziej aktywnym, wspominanym iangażującym profilem politycznym na polskim#TTTTwg@sotrendersotrender

Replies

0Retweets

15Favs

18

@Kat_ZiebaKat_ZiebaKatarzyna ZiębaKatarzyna Zięba21552155 followers513513 following86298629 tweets

�@[email protected]/BB8uLdjoB6

Replies

0Retweets

4Favs

37

@wiplerwiplerPrzem ek WiplerPrzem ek Wipler3411034110 followers828828 following47984798 tweets

Tak wg prestiżowego rankingu .@sotrendersotrenderwyglądał marzec na polskim Facebooku! Dziś Fejs, jutroulice i kamienice!:-)pic.twitter.com/ojARDZZsiC

Replies

0Retweets

2Favs

22

@JonaszekJonaszekTom asz NadolnyTom asz Nadolny27412741 followers625625 following3355633556 tweets

Twitter w liczbach by@sotrendersotrender#socialm ediasocialm edia#socialm ediam arket ingsocialm ediam arket ingslideshare.net/FanpageTrender…via@Sl ideShareSl ideShare

Replies

0Retweets

6Favs

10

2. Users' mentionsBelow you can see up to 8 tweets by users that caused the most engagement in a chosen period (and reached thehighest sum of activities).

Customer service

16


@gdanskgdanskMiasto GdańskMiasto Gdańsk73157315 followers447447 following1886318863 tweets

to się pochwalimy ;)#Twi t terTrendsTwi t [email protected] 3 z 4 zestawień na najwyższym podium!sotrender.pl/trends/twitter…to dzięki Wam - bez Was nic!:)

Replies

1Retweets

3Favs

9

@bezm aslabezm aslaEwel ina ChorobaEwel ina Choroba892892 followers240240 following1206012060 tweets

Miło jest się znaleźć wśród tych wszystkich osób.Dzięki! :-)Najnowszy#raportraport#Twi t terTrendsTwi t terTrendsod@sotrendersotrender:bit.ly/trendstt

Replies

1Retweets

0Favs

14

@janekzajacjanekzajacJan ZajacJan Zajac22262226 followers11471147 following20982098 tweets

Na 4 rocznice Fanpage Trends@aprejsaprejsprezentuje ich historie i proces powstawania w@sotrendersotrenderna#czwrtkczwrtk#techwawatechwawapic.twitter.com/fkJRvTaShd

Replies

0Retweets

4Favs

7


18

Wor k of adm inist r at orWor k of adm inist r at or


Tweets

126 69

Replies

24 6

Retweets

2 2

Favorites

133 6

1. Administrator’s activities

In the analyzed period administrator performed 285 activities. It is 79 less (22%) than in the last analogous period.

The highest number of activities: 30 (Apr 08, 2015)

The lowest number of activities: 1 (Apr 19, 2015)

The chart describes administrator’s activities, divided into different types of actions. As activity we consider: tweeting, replies to others'tweets, retweets and favorites.


19


2. Administrator’s activities: days of the week

Day of the biggest activity: Thursday (average 17,75 activities)

Day of the lowest activity: Sunday (average 3,4 activities)

The chart describes administrator’s activities on different days of the week. As activity we consider: tweeting, replies to others' tweets,retweets and favorites.


20


3. Administrator’s activities at particular hours

Hours of the biggest administrator’s activity: 1PM, 3PM, 5PM CEST (average: 1.78, 1.06, 1.03 activities).

Hours of the lowest administrator’s activity: 8AM, 7AM, 8PM CEST (average: 0, 0, 0 activities).

The chart describes administrator’s activities at different hours. As activity we consider: tweeting, replies to others' tweets, retweets andfavorites.

Comparison

21

Com par isonCom par ison


Comparison

analyzed periodanalyzed period28.03 - 28.04.201528.03 - 28.04.2015

previous periodprevious period28.02 - 28.03.201528.02 - 28.03.2015

ReachNumber of followers 3,112 2,919

EngagementMentions 190 151

Retweets (brand’s tweets) 54 102

Retweets (user’s tweets) 61 26

Favorites 602 589

Replies 4 17

Customer serviceMentioning users 190 151

With reaction 15 15

Time of reaction (median) 0h 4m 4h 32m

Work of administratorTweets 126 195

Replies 24 30

Retweets 2 0

Favorites 133 139

Automatic Twitter report

Social Media

Transcript of Automatic Twitter report