Automated Monitoring and Multi-Media Resources:

Gifts from the Internet for Competitive Intelligence

Northern Light Technology

Presented by

Helene Kassler

May 18, 2001

1. Follow the links: they often indicate when money is changing hands.

2. When money changes hands, so does information.

3. Think of ALL parties that have relationships with your competitors.

4. Pursue anomalies--don’t ignore them.

5. Thoroughly read important documents (SEC filings as an example).

6. Understand that a single search can identify “clients of” as well as “vendors to” a competitor.

7. Verify EVERYTHING found on the Net with other trusted sources

CI Rules of the ‘Net

• Internet has become the de facto

standard for delivery of business

information--it’s critical to keep up

with competitors’ activities.

• Watch whole Web for mention of

your company/competitor,

products, executives…

• Also--monitor competitor’s pages

for news, SEC filings, job postings,

new products, contracts, new

ventures, markets entry, expansion

plans…

• Save time by automating routine

“searching.”

Value of Monitoring the Web

Monitor the Web for Macro InformationSite 1

Site 2Receive Email AlertsSite 1

Brief Story at Information Today Site

Moreover and Autonomy Announce Partnership

Moreover (http://www.moreover.com) and Autonomy (http://www.autonomy.com) have announced a partnership aimed at bringing breaking news to enterprise portals.

As part of the agreement, Autonomy’s Portal-in-a-Box will provide access to Moreover’s dynamic Web news database. Integration has been completed for select AutonomyPortal-in-a-Box customers...

Site 2Monitor Web for Specific InformationSite 1

Continuously searches the Web for company name “Autonomy Inc.” plus words often seen in resumes: education and experience and expertise. Northern Light also allows monitoring of news and publications.

Dan Buan, 626C Admiral Drive, Suite 529...

Professional Experience

Autonomy, Inc., January 1999 – July 2000

Technical Sales Engineer for this start-up Internet company, responsible for supporting the Southeast United States and federal government civilian agencies…

Assisted team in meeting and exceeding $3 million quota and closing Department of Education $680,000 opportunity. Hosted Autonomy Federal’s portal demonstration web site.

Resume Reveals Client and Value of Large SaleSites 1

SpyOnIt Monitors Page Changes(and can watch for mention in news)

Sites 2

Look at Verity’sTechnical Requirements for the Job

• Software Engineers & Architects (Apply Now) Sunnyvale, CA

• Computer Science and Object Oriented Programming background • C/C++ and Windows' Component Object Model experience • System knowledge of either operating system: Windows NT or UNIX

(any flavor) • Multi-threading, inter-process communication, compilers, database

systems • Distributed technologies and experience with in any of the web

technologies such as HTTP, Java, JavaScript/DHTML, COM, WAP and XML

• Distributed computing, inter-process component architectures, and construction of customization environments

Sites 2

Company Sleuth

Monitors Internet (and licensed databases) and sends email alerts for:

• Edgar SEC Filings • News • Jobs• Patents• Domain

Registrations

• Federal Litigation • Multimedia Events• Trademarks• New Message Board

Postings

Site 3

Company Sleuth: CMGI “Stakeout List”

Site 3

New CMGI Domains Show Emphasis on “Rewards”

Site 3

Monitor newspapers, magazines, wire services:

• Track competitors’ activities

• Identify new competitors

• Follow industry news and trends

• Trace news coverage of your own organization and executives

News Alerting Services

Interactive Intelligence Signs OEM Agreement With Nuance

Story Filed: Tuesday, April 10, 2001 9:01 AM EST

INDIANAPOLIS, Apr 10, 2001 (BUSINESS WIRE) -- Interactive Intelligence Inc. (Nasdaq:ININ) signed an OEM agreement with Nuance (Nasdaq:NUAN) allowing Interactive Intelligence to pre-package Nuance's speech recognition and voice authentication software with its interaction management software…

Every day, millions of people interact with Nuance systems at companies like BeVocal, Lycos, Merrill Lynch, Nomura Securities, Sprint PCS, and Tellme Networks.

Northern LightFree Newswire Alert (Lycos + client)

Reveals Vendor

to Lycos

Site 6

Excite NewsTracker: Define Own Search or Choose Existing Topics

Site 7

NewsAlert: Key Word Searches Site 8

Alerts Galore

• Wide Array of Alerting Services:– Jobs– Webcasts– Investor relations

Site 2Search for AltaVista/CMGI Jobs:Free Alerting Service Too

Site 10

Site 2Many Jobs at AltaVista (despite 25% layoffs in fall 2000)

Site 10

Site 2AltaVista Job Posting Provides Several Data Points

US-MA-Andover-Software Engineer

AltaVista... a CMGI company… The products are sold to customers worldwide (Amazon.com, Buy.com, Federal Bureau of Investigation)…

As a Software Engineer at AV you will develop Object Oriented software using Java, for the AltaVista Search Engine Product. You will also implement and test the products you develop...

Professional experience with Java and OOD is required… You need to be familiar with the NT development environment, UNIX Experience is considered a plus. A minimum of a Bachelors Degree in Computer Science or equivalent. Masters or PhD in CS is a Plus.

Salary: $70,000 to $110,000 per year

Contact Information: Don Nottebart

Site 2Let the Competitor Notify You!

From Verity Annual Report (pdf) Document):Clients Plus Features

Product Innovation

... in fiscal 2000 with the release of our new Intelligent Classifier product, Document Navigator product,and our CD-Web Publisher version 4.0. ...

A new, highly enhanced version of the Verity K2 Toolkit was shipped in fiscal 2000 and integrated with several of the largest e-commerce sites in the world, including HomeDepot.com and FairMarket… In the final month of fiscal 2000, we began to ship Verity Portal One™. Verity Portal One delivers advanced personalization; search, navigate and view capabilities; unified access to multiple information sources; intelligent classification of information; and unprecedented security, scalability,and reliability. This new product is the cornerstone of the next generation of Verity enterprise products.

• Free live and archived audio and video services:– conference calls, speeches, conventions,

news events...

• Be privy to analysts’ questions (and executives’ answers) at conclusion of prepared speeches

• Available at:– Investor relations section of company

home pages– Investment-oriented sites– News sites– Association/Industry sites– Convention sites

Gifts from Multimedia

Gary Price’s Collection ofMultimedia Resources

Site 11

BestCalls Specializes in Live/Archived Audio Broadcasts

Site 12

Site 2Home Pages: Inktomi Links to StreetFusion for 2nd Quarter 2001 Conference Call

Site 2Everything Comes to Those Who Wait:Revelations at the End of 46-minute Conference Call

At end of prepared statements, analysts’ questions elicited the following information:

• HP & Compaq server products (w/ Inktomi software) will probably sell in the $10,000-$12,000 range

• Europe & Asia provide 30% of company revenues

• Next year they expect to see 60% growth rates (most increase from content networking & streaming)

• Sees Cisco as dominant competitor in content networking & streaming

Internet World Offers Archived Video from Its Conferences

Missed Internet World Spring 2001?Streaming Studio Brings It to You

Inktomi’s Troy Toman on the “Future of Search”

•relevance algorithms must include a/v--a/v is becoming critical•natural language is the future •waiting for mobile devices to evolve before they expend time and $s•looking at peer-to-peer computing•will write core of search engine for xml for enterprise search

He incidentally revealed that Inktomi has a sales force of 50; they subscribe to Forrester research. He also provided a brief tour of Inktomi’s Intranet.

Site 2Free Market Research from Our Tax DollarsSite 15

Site 2Dept. of Commerce Webcast PLUS SlidesSite 15

Site 2And the Best of Both Worlds:Sign Up for Webcast Notices

Site 15

Monitors competitors and the competitive landscape

• Helps identify industry trends

• Offers targeted dynamic “queries” on competitors’ new products, services, marketing plans, executive changes and more…

• Pre-configured Search Alerts™ for end users

• License for Special Collection

• Editorially selected stories from the Collection

• Weekly or bi-weekly updates

RivalEye for the Enterprise http://special.northernlight.com/rivaleye/

Continental Airlines Section

Executive Changes at Continental

Click to see Live Query

“Management & Personnel Changes”Search for these words anywhere: ("Continental Airlines" or "Continental Express") and (CIO or or COO or CCO or CMO or CTO or CEO or C.E.O. or "president of" or "director of" or executive or "vice president" or vp or v.p. or president or director or head or "team leader")ALSO search for these words in the title: Continental and (promote or name* or appoint* or hire or hiring or "step down" or resign or resigned or quit or terminate or lay-off or "management changes") and (CIO or or COO or CCO or CMO or CTO or CEO or C.E.O. or "president of" or "director of" or executive or "vice president" or vp or v.p. or president or director or head or "team leader" or chief)

User Can Save

Query for Personal

Alert

Information from News Web Sites

Final Tips• Become an expert with chosen sites

and search engines–read the help area and FAQ files;

• Keep up with, and try out, new sites and services;

• Know the important sites for your industry–sign up for alerts;

• Bookmark good sites–back up your bookmarks;

• Use automated alerting services;

• Verify, verify, verify;

• Enjoy the serendipity.

Happy Hunting!

For Questions About Enterprise Products

Send email to:

enterprise@northernlight.com