Auto Apps 2014_Survey Report

8/11/2019 Auto Apps 2014_Survey Report

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Survey Report 2014Automotive Apps Trends & Forces

DELIVERING SOPHISTICATED CONTENT | USER EXPERIENCE DESIGN &

GAMIFICATION | TRADITIONAL HMI VERSUS APP ECOSYSTEM
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http://automotive-apps2014.we-conect.com Copyright by we.CONECT Global Leaders GmbH | no reproduction without permission 3

CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY

34 COUNTRIES | 169 PARTICIPANTS | JUNE - AUGUST 2014 | AUTOMOTIVE INDUSTRY SURVEY | WE.CONECT MARKET RESEARCH & INTELLIGENCE

INDUSTRY

TRENDS Key Auto Apps & Market Impact

Market Impact & Trends for Auto Apps

Applications in the Connected Car

Smartphone Versus Head-Unit Embedded Apps

CH LLENGES

& EXPECTATIONS Trends & Developments in the Automotive Industry

Role of Content in the Auto Apps Evolution

THE FUTURE

OF AUTO APPS

Driver Distraction - Availability of Apps in the Car ContentSocial Media and Gaming

Payment Models for Auto Apps


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Players In The Market

Which innovative auto

apps have lately caught

consumers attention

and are likely to play an

increasing role in the

market?

INDUSTRY TRENDS

Key Auto Apps & Market Impact

Navigation

Osmand

VWSmilage

TomTom

YelpTrapster

Umano

Local

Search Apps

Zubie

Car Pre-

Conditioning

GPS

Waze

Pandora

Spotify

Aupeo

OBDlink

Mirror

LinkApple

CarPlay

Parking

Apps

Carknow


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Rise of demand for car diagnostics, parking, fuel,

traffic, location, ecodriving apps

Providing data to OEM to increase quality and

reduce cost...



Market Impact and Trends for Auto Apps

INDUSTRY TRENDS

Market Impact & Trends for Auto Apps

We are only at the beginning of step by step capturing

the potentials for automotive apps

Navigation, voice control, safety and local

search will rise in demand...

Integrating apps with full head unit

functionality to foster user experience

Car to car communication

apps will play an increasing role...

Delivering more relevant & contextual info

to the driver will be key...

Some OEMs seem to have the right system

in place to attract and deploy apps...


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41% 40%

17%

2%

Delivering safety anddriving-support services

to the driver

Delivering interoperabilitybetween devices,

technology and car

Delivering entertainmentservices to the driver

Other

INDUSTRY TRENDS

Applications in the Connected Car

What will be the

centra l task

o f

appl icat ions

in the

connected car?


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CHALLENGES & EXPECTATIONS

Challenges for the Automotive Industry

1%

9%

11%

15%

16%

22%

26%

Other

Compliance with Guidelines (e.g. NHTSA)

Differentiating Infotainment Offerings vs.Maintaining the Brand

Lack of Advanced Business Models

Demand for Personalization and Flexibility vs.Cost Effectiveness

Creating Rich UX while lowering DriverDistraction

Collaboration between OEMs / App DevelopingCompanies

Which are the

main

chal lenges

that need to

be overcome

soon?

Multiple Choice of Respondents Displayed


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According to managers expectations ,

the future of the automotive app lies in ...

61%

30%

6%

CHALLENGES & EXPECTATIONS

Role of Content in the Auto Apps Evolution

changing the way content is

delivered ... providing more and

diversifiedcontent

... providing lesscontent


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THE FUTURE OF AUTO APPS

Driver Distraction - Availability of Apps in the Car

Availabilityof Apps in

cars

25% YES!In order to keep driver distraction low...

21% Maybe!

7% I dont know!

47% No!As apps should primarily support the driving task

Should the

number of apps

being available

in the car

be limited?





ContentSocial Media & Gaming

LESS IMPORTANT 38%

SIGNIFICANT 42%

VERY IMPORTANT 39%

How high is the

relevance of

in-vehicle socia l

networks and

gamingcontent?


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64%

26%

8%

Mixed

Free

Paid

I dont know




Payment Models for Auto Apps

Will fu ture automot ive apps be paid for

or supplied free in the long-term?

2%





Autonomous Vehicles & In-Vehicle Infotainment

Will

autonomous

vehicle

technology

push in-vehicle

entertainment?

19%

81%

No

Yes


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Upcoming Highlights - we.CONECT Events

Automotive Tech.AD Detroit 2014

Automotive Tech.AD Berlin 2015

Automotive Steering Technology 2015

Auto Apps Evolution 2014 BerlinThe Show

Program Highlights 2014

Auto Apps Media Center

Review of the Show

we.CONECT Global Leaders GmbHReichenberger Strae 124 | 10999 Berlin, Deutschland / Germany

Telefon: +49 (0)30 52 10 70 3 - 0 | Fax: +49 (0)30 52 10 70 3 -30

Email: [email protected] | www.we-conect.com

we.CONECT is bringing together leading automotive

professionals, team leaders and engineering managers

from international departments of advanced engineering,

telematics, research and development, connectivity and

infotainment, strategic product development and electrical

components to the 3rd Automotive Apps Evolution 2014

show in Berlin.

Europeshighly innovative networking community gathers

to discuss the pressing challenges and solutions,

technologies, trends and best-in-class practices in apps

infotainment, infrastructure and software development of

the automotive cockpitmore


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Auto Apps 2014_Survey Report

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