AUTM Canvas Pressures
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Transcript of AUTM Canvas Pressures
trends
macro-economicforces
marketforces
market issues
market segments
needs & demands
switching costs
revenue attractiveness
trends
macro-economicforces
industryforces
Competitionincumbents & insurgents
Substitutions
Suppliers & value chain
Stakeholders
macro-economicforces
industryforces
marketforces
global marketconditions
capital markets
commodities & resources
economic infrastructure
trends
macro-economicforces
industryforces
marketforces
technology
regulatory societalcultural
socioeconomic
suppliers
stakeholders
incumbentsinsurgents
substitutes
global market
capital market commodities
economic infrastructure
segments
needs and demands
switching costs
revenue attractiveness
trends
macro-economicforces
industryforces
marketforces
foresight
macroeconomics
com
petit
ive a
nalys
is market analysis