Author: Sali Allister (sali@s8080.com)

Date: 21/06/2011

COASTALGoogle Analytics Report

March 2011 – June 201108/03/2011 – 08/06/11

Summary

In the period covered by this report (March 8th – June 8th 2011) the website received 1,757 visits.

Visitor numbers have increased by almost 20% in the last quarter.

The site is performing extremely well in terms of user engagement. Visitors are looking at a large number of pages per visit (on average, 4.61) and spending long periods of time on the site (on average, 3:22).

The site bounce rate is also very good, at 33.24%, although this is higher that the last quarter it may be attributed to an email campaign distributed this quarter. The campaign advertised specific links on the website, e.g. http://www.coastalproject.co.uk/en/content/cms/support/services/chaplaincy%20project/tastier%20than%20porridg/ which users may have accessed the site to read then leave.

After the homepage, the most visited section of the site is the Support section.  

DashboardObservations

Traffic to the COASTAL website has increased in this quarter, compared with the last quarter (8th December - 8th March, 2011).

In total, there were 1,757 visits to the site over the last 3 months. This is compared with 1,467 in the previous quarter.

Visitor engagement is very high with visitors looking at 4.61 pages per visit on average, and spending approximately 3:22 minutes on the site. These figures are down slightly compared to the last quarter, however they are still very good.

The bounce rate is at 33.24%, which although higher than the last quarter is still a good figure (We generally consider anything greater than 50% to be high). This means that visitors are staying on the site once they arrive.

Nearly 56% of visits are from people who haven’t been to the site before.

March 8, 2011 – June 8, 2011

Traffic Sources Overview Visitors Overview

Site Usage

Visits: The number of distinct visits to the site.

Page Views: The number of pages that have been viewed on the site.

Pages/Visit: The average number of pages that each visitor looks at.

Avg. Time on Site: The average length of time a visitor stays on the site.

% New Visits: The percentage of visitors that are accessing the site for the first time.

Bounce Rate: The percentage of single-page visits (or visits where the visitor leaves from their entrance page). A high bounce rate (greater than 50%) perhaps indicates that site entrance pages aren’t relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site. You can minimize bounce rates by tailoring landing pages to the keywords people use to find them.

Visitor Trending

These graphs shows visitor trending in a little more detail. On average, traffic has been consistent over the last period , with particular spikes on the following weeks; March 27th – 2nd April (207 visits) and April 17th – 23rd April (163 visits) Overall the site has been averaging around 126 visits per week.

We will look at the spikes in traffic in more detail on the next two slides.

Traffic peak – week of 27th March 2011 September

On the week of the 27th March, there was a spike in traffic (207 visits) Friday 1st of April saw the most traffic with 52 visits.

On this slide you can see:•The traffic levels in more detail (above)•The top 10 most-visited pages on the site during that week (to the left) – top was the homepage, then the WGCADA page.•The way in which users accessed the website during that week. 37% of visitors came to the site through search engines.

Traffic peak – week of 17th April 2011

On the week of the 17th April there was another spike in traffic (163 visits), with Tuesday 19th April seeing 45 visits.

On this slide you can see:

•The traffic levels in more detail (above)•The top 10 most-visited pages on the site during that week (to the left) – top was the homepage and then the Neath Port Talbot support page.•The way in which users accessed the website during that week. 47.24% of visitors came to the site using a search engine (40.49% used Google) using the search term ‘coastal project’.

This slide shows the figures for each type of traffic to the site – direct, referral, and search. The numbers here are for the period of 8th March to the 8th June, 2011. Below each statistic on the right is the average for that statistic across the whole site.

The majority of the site’s traffic (just over 51%), is coming from Search Engines. All of the traffic sources are performing well in terms of visitor engagement, with visitors spending over 3:21 on the site on average (up to 3:22 for search engines), and looking at over 4.33 pages per visit (up to 5.11 for referring sites). Bounce rates are also very good, with a maximum average bounce rate of 33% for search engines (well below 50% - our threshold for ‘high’). All of these figures are really positive.

Traffic Sources

Referring Sites

Direct Traffic

Search Engines

March 8th to June 8th, 2011

Referring SitesThis shows the top 10 sites through which people visit coastalproject.co.uk. The majority of referred traffic comes from http://wgcada.org/, at 111 visits. The top 6 results, which account for all of the significant referral traffic all perform well, with high time on site and high number of pages per visit.

Search Keywords (used on search engines, e.g. Google)

This shows the search keywords that visitors enter into search engines to find coastalproject.co.uk Search keywords usually serve as a good way of getting some insight into what visitors want to find on a particular website

The vast majority of the searches here are very generic, although a few centre on particular places – Carmarthenshire, Neath , and Swansea.

The traffic for the top two search queries (coastal project and coastal project Carmarthenshire), which account for the vast majority of search traffic, perform extremely well – over 5 pages per visit and 4:12 and 3:28 for time spent on the site

Top Content

The most viewed page on the site is by far the home page (which is to be expected), with 1,551 page views.

After the home page, the Support section gets the most visits: 504 visits.

The About section continues to perform well. The listings can be a good indicator of which sections are most popular with users, and therefore need to be well signposted across the site.

Entrance Paths - Homepage

This report shows which pages most visitors went to from the homepage. Which pages did they click through to from the homepage? Which are the most popular?

The most-visited is the Support section, with 23.01% of visitors heading there after the homepage. 9.71% go from the home page to the About section .

Top Landing Pages

This report shows the top pages on which users enter the site.

The vast majority of people enter the website on the homepage. The bounce rates of most of these landing pages are good, although a couple of pages have high bounce rates. In particular, the ‘Tastier Than Porridge Cook Book’ page . Looking at the results in more detail people visited this page from a link in an email, therefore it can be presumed that people looking at this page were only interested n this content and then left the site. It is regarded that anything over a 50% bounce rate is an area for concern.

Another page with a high bounce rate is the ‘Contact Us’ page. Again this is expected because people will be looking for specific information.